Demand Generation Manager
PeopleGrove
SQL
Demand Generation Manager
Akkadian Labs
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue.
- Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization.
- Partner with leadership to review and reallocate budget for maximum ROI.
- Implement and maintain multi-touch attribution in Salesforce; collaborate with Sales on UTM hygiene and offline conversion tracking.
- Meet KPIs including CAC payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity, delivering marketing insights weekly to leadership.
- Develop messaging and assets that resonate with our ICP, using generative AI to accelerate ideas while safeguarding brand voice.
- Optimize the website for SEO, UX, and conversion.
- Lead high-impact field and virtual events (e.g., Cisco Live, enterprise UC user groups), ensuring clear playbooks and ROI analysis.
- Stay ahead of industry trends and explore AI-powered tools to keep our marketing stack efficient, insightful, and growth-focused.
Requirements
- 5+ years in B2B SaaS marketing with experience generating pipeline from both enterprise buyers and partner-led go-to-market.
- Proven success scaling revenue and pipeline with clear KPI ownership.
- Hands-on experience with AI-powered marketing tools including prompt libraries, AI-generated ad tests, predictive scoring, and forecasting.
- Expertise with Salesforce and Pardot.
- Fluency in growth metrics (CAC, LTV, NRR, ACV) and strong modeling skills.
- Experience running ABM, paid search/social, and lifecycle email programs, integrating intent data, predictive scoring, and AI-driven content.
- Strong storyteller and copywriter able to translate technical value into compelling campaigns.
- Certifications welcome: Google Analytics IQ, Salesforce Admin, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering.
- Bachelor’s degree appreciated, but proven performance, demand generation expertise, and adaptability matter most.
