Head of B2B Marketing
franki
Global Performance Marketing Manager – Paid Social
Remote
full-time
Posted on:
Origin: • 🌎 Anywhere in the World
Visit company websiteSalary
💰 $34,300 - $77,150 per year
Job Level
Mid-LevelSenior
About the role
- AI and automation first approach to scale global Paid Social campaigns across Meta, LinkedIn and other relevant platforms.
- Audit and optimize existing campaigns with a clear focus on performance, efficiency, and driving qualified Marketing Leads.
- Collaborate with content, creative, and product marketing to develop compelling ad creative and messaging tailored to each audience segment and funnel stage.
- Design and execute targeting strategies that leverage first-party data, custom audiences, and lookalikes to hit pipeline and MQL goals.
- Drive constant experimentation through A/B testing: creatives, audiences, placements, messaging, formats.
- Monitor performance daily, spot trends, identify opportunities, and deliver actionable insights to internal stakeholders.
- Set and manage budgets, pacing, and forecasts—keeping ROI and CPL targets front and center.
- Collaborate with the data and operations teams to refine attribution, conversion tracking, and lead scoring models.
- Stay current on social ad platform updates, B2B trends, and competitor activity—always seeking that edge
Requirements
- Hands-on experience running and optimizing Paid Social campaigns in a global/multi language environment with a focus on automation
- Proven success in B2B performance marketing, especially driving MQLs and pipeline growth
- Proven use cases of leveraging AI in the context of paid marketing
- Highly analytical mindset—you thrive on improving metrics and understand both the why and the how of performance.
- Self-starter with a builder’s mentality
- Comfortable working in cross-functional, fast-moving environments and collaborating across content, design, and sales.
- Familiar with campaign tracking, attribution models, and tools like HubSpot, Salesforce, Looker, or similar.
