Performance Marketing

• Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffic.
• Conduct audits, keyword research, and performance tracking across web properties.
• Lead App Store Optimization (ASO) strategy across iOS and Android for all key markets.
• Manage localization, A/B testing, creatives, and in-app events in multiple languages.
• Plan and execute paid acquisition campaigns across Meta, Google, TikTok, Reddit, YouTube, and web3 ad networks.
• Optimize for cost-effective installs, retention, and user quality.
• Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiatives.
• Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channels.

Growth & Performance Marketing Lead

Senior Performance Marketer

Mid Performance Marketer

Google Ads Media Buyer