Trust Wallet

Growth & Performance Marketing Lead

Trust Wallet

full-time

Posted on:

Location Type: Remote

Location: Remote • 🌎 Anywhere in the World

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Job Level

Senior

Tech Stack

AndroidFirebaseiOSWeb3

About the role

  • Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffic.
  • Conduct audits, keyword research, and performance tracking across web properties.
  • Lead App Store Optimization (ASO) strategy across iOS and Android for all key markets.
  • Manage localization, A/B testing, creatives, and in-app events in multiple languages.
  • Plan and execute paid acquisition campaigns across Meta, Google, TikTok, Reddit, YouTube, and web3 ad networks.
  • Optimize for cost-effective installs, retention, and user quality.
  • Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiatives.
  • Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channels.

Requirements

  • 5+ years in growth marketing, with deep hands-on experience in SEO, ASO, and performance media
  • Strong familiarity with tools such as Plausible, Adjust, GA4, GSC, Firebase, Sensor Tower, App Store Connect
  • Experience working in crypto/Web3, fintech, or high-growth mobile product environments
  • Data-driven mindset, with a bias for action and experimentation
  • Excellent communication skills and the ability to work cross-functionally in a fast-paced remote setup.
Benefits
  • Work in a truly global organization, with international teams and a flat organizational structure.
  • Enjoy competitive salary and benefits.
  • Excellent learning and career development opportunities.
  • Flexible working hours.
  • Tackle fast-paced, challenging and unique projects.
  • Be a part of the world’s leading blockchain ecosystem that continues to grow.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOASOkeyword researchperformance trackingA/B testingpaid acquisition campaignsanalyticsreportinglocalizationuser lifecycle initiatives
Soft skills
data-driven mindsetcommunication skillscross-functional collaborationbias for actionexperimentation