Medical Guardian

SEO and Performance Ops Specialist

Medical Guardian

full-time

Posted on:

Origin:  • 🇺🇸 United States • Pennsylvania

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Medical Guardian is a fast-growing digital health and safety company supporting over 625,000 members and repeatedly listed on the Inc. 5000.
  • Own SEO, analytics infrastructure, conversion optimization, and performance reporting across Medical Guardian and MobileHelp.
  • Operate as a principal-level individual contributor replacing external agency support and bridging strategy with technical execution.
  • Develop and maintain performance dashboards using GA4, Looker Studio, and SQL; calculate funnel metrics (CPS, CAC, CVR, LTV, ROAS) and scale brand-level reporting.
  • Align internal sales and marketing data from GA4, HubSpot, Salesforce, and ad platforms; assist attribution modeling and GA4→Salesforce→HubSpot tracking hygiene.
  • Own platform hygiene: event naming conventions, tagging logic, data layer structure; QA event tracking via Google Tag Manager and debugging tools.
  • Fully own technical SEO execution: identify and resolve crawlability, indexing, schema, and Core Web Vitals issues; structure schema for AEO and SGE readiness and develop 90-day GEO roadmap.
  • Analyze user journey friction with heatmaps/clickmaps; run CRO testing using Microsoft Clarity, VWO, or similar; prioritize experimentation on high-traffic/high-CPS pages.
  • Own and maintain tools like Adthena and AthenaHQ; ensure cross-brand data consistency and act as technical connector between paid media, lifecycle, and brand.

Requirements

  • 5+ years in SEO, digital analytics, and performance marketing operations, ideally in high-volume environments.
  • Proven track record of replacing or managing external SEO agencies through in-house technical execution.
  • Expert in GA4, Google Tag Manager, and event tracking setup/troubleshooting.
  • Proficiency in SQL and Looker Studio (or equivalent BI tools) for building automated dashboards.
  • Deep understanding of funnel metrics (CPS, CAC, CVR, LTV, ROAS) and how to align them across multiple data sources.
  • Hands-on technical SEO expertise: schema markup, Core Web Vitals, crawlability, indexing, and AEO/SGE readiness.
  • Experience with Microsoft Clarity, VWO, Hotjar, or similar for behavioral analytics and CRO testing.
  • Strong understanding of attribution modeling (multi-touch, data-driven), GA4 → Salesforce → HubSpot integration, and marketing-to-sales data alignment.
  • Experience managing SEO and competitive intelligence tools (e.g., Adthena, SEMrush, Ahrefs) and ensuring cross-platform data consistency.
  • Preferred: Experience in consumer healthcare or subscription model businesses; familiarity with AthenaHQ or other GEO tools; strong grasp of paid media performance drivers; background in multi-brand or portfolio-level marketing operations.
  • Soft skills: Highly analytical; ability to translate technical findings into actionable insights; comfortable operating as a principal-level IC; strong cross-functional communication and collaboration skills.