Medical Guardian

SEO Marketing

• Medical Guardian is a fast-growing digital health and safety company supporting over 625,000 members and repeatedly listed on the Inc. 5000.
• Own SEO, analytics infrastructure, conversion optimization, and performance reporting across Medical Guardian and MobileHelp.
• Operate as a principal-level individual contributor replacing external agency support and bridging strategy with technical execution.
• Develop and maintain performance dashboards using GA4, Looker Studio, and SQL; calculate funnel metrics (CPS, CAC, CVR, LTV, ROAS) and scale brand-level reporting.
• Align internal sales and marketing data from GA4, HubSpot, Salesforce, and ad platforms; assist attribution modeling and GA4→Salesforce→HubSpot tracking hygiene.
• Own platform hygiene: event naming conventions, tagging logic, data layer structure; QA event tracking via Google Tag Manager and debugging tools.
• Fully own technical SEO execution: identify and resolve crawlability, indexing, schema, and Core Web Vitals issues; structure schema for AEO and SGE readiness and develop 90-day GEO roadmap.
• Analyze user journey friction with heatmaps/clickmaps; run CRO testing using Microsoft Clarity, VWO, or similar; prioritize experimentation on high-traffic/high-CPS pages.
• Own and maintain tools like Adthena and AthenaHQ; ensure cross-brand data consistency and act as technical connector between paid media, lifecycle, and brand.

SEO and Performance Ops Specialist

Data Engineer

• Medical Guardian is a trusted leader in personal safety solutions delivering independence for aging adults; serves over 625,000 members.
• Build and maintain ELT pipelines and data models using dbt to support a reliable and scalable enterprise data warehouse.
• Collaborate with data architects and other engineers to implement efficient data structures for business reporting, analytics, and AI needs.
• Prepare and transform datasets for machine learning models and automate model inputs/outputs to enable data-driven products.
• Develop and orchestrate data workflows using Azure Data Factory, Azure SQL, Synapse Analytics, and Blob Storage.
• Ensure scalability, performance, data integrity, validation, testing, and monitoring across pipelines.
• Follow internal data governance and compliance policies including HIPAA and CCPA.
• Partner with cross-functional stakeholders; participate in code reviews, documentation, and sprint planning.
• Hybrid role requiring a minimum of two days per week in the Philadelphia office and occasional off-hours troubleshooting.