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Designer, Social & Performance Marketing
Medical GuardianDesigner for Social & Performance Marketing at Medical Guardian. Creating engaging social content and performance-driven creative for health solutions.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Design and deliver performance-driven creative across paid channels (e.g., Meta, Google, TikTok, YouTube, etc) that supports awareness, consideration, and conversion objectives.
- Develop engaging organic social content that aligns with brand voice and drives audience engagement (static, motion, and short-form video).
- Produce a high volume of creative variations tailored to different funnel stages, audience segments, and platform requirements.
- Adapt creative to platform-specific best practices across both paid and organic environments.
- Translate acquisition strategy, audience insights, and funnel-stage objectives into clear, compelling design solutions.
- Optimize creative using performance data and engagement metrics to improve results across all channels.
- Build and maintain modular performance marketing design systems that enable rapid iteration across multiple funnel stages.
- Adapt brand guidelines to support both brand-forward upper-funnel creative and direct-response lower-funnel execution.
- Ensure creative is scalable, reusable, and optimized for ongoing content production.
- Retouch imagery, edit video, and perform visual enhancements to deliver polished assets.
- Ensure all paid and organic creative aligns with brand guidelines, accessibility standards, and quality expectations.
- Participate in creative reviews and QA to ensure accuracy and consistency.
- Partner closely with growth, creative, and brand teams to align on campaign objectives, content calendars, and deliverables.
- Present creative work clearly with rationale and iterate quickly based on feedback and performance insights.
- Manage timelines, deliverables, and versioning across multiple campaigns and social channels.
- Support external partners or content creators as needed.
- Develop creative assets for landing pages, email, and partner marketing initiatives.
- Support creative for in-house and external print initiatives, such as event materials, pitch decks, and healthcare marketing assets.
- Maintain a deep understanding of Medical Guardian’s visual identity across all touchpoints.
- Stay current on platform updates and emerging features.
- Apply learnings from testing and performance analysis to refine creative approaches.
- Explore emerging tools, including AI-assisted creative workflows, to improve speed and variation.
- Contribute to a culture of performance-driven creative thinking.
Requirements
What you’ll need- 1–4+ years of experience in graphic design, marketing design, or digital creative roles
- Strong portfolio demonstrating paid and organic social creative work
- Proficiency in Figma and Adobe Creative Cloud
- Experience producing static, animated, and video creative for social platforms
- Strong understanding of brand identity, typography, layout, and visual hierarchy
- Ability to balance brand storytelling with direct-response performance goals
- Comfortable receiving feedback and iterating quickly
- Strong communication skills and ability to clearly articulate creative decisions
- Familiarity with accessibility standards and digital best practices
- BA/BFA in Graphic Design, Visual Design, Visual Communication, or a related field preferred
- Candidates must be authorized to work in the United States without current or future need for visa sponsorship.
- Candidates must be able to commute to our Philadelphia, PA office on Tuesdays and Wednesdays.
Benefits
Comp & perks- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick Time Off & Holidays)
- Company Paid Short Term Disability and Life Insurance
- Retirement Plan (401k) with Company Match
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
graphic designmarketing designdigital creativestatic creativeanimated creativevideo creativebrand identitytypographylayoutvisual hierarchy
Soft Skills
communication skillsability to receive feedbackiterative designcreative thinkingcollaborationtime managementadaptabilityattention to detailproblem-solvingpresentation skills
Certifications
BA in Graphic DesignBFA in Graphic DesignBA in Visual DesignBFA in Visual CommunicationBA in Visual Communication