PeopleGrove

Demand Generation Manager

PeopleGrove

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Design and execute integrated campaigns across email, paid media, content, and webinars.
  • Leverage HubSpot for campaign automation, lead nurturing, and segmentation.
  • Develop landing pages and A/B tests to optimize conversion rates.
  • Manage and refine paid acquisition efforts (PPC, retargeting, social ads).
  • Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates.
  • Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution.
  • Implement and evolve lead scoring models based on engagement and fit.
  • Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns.
  • Build and deliver actionable performance dashboards in HubSpot.
  • Use data-driven insights to continually improve targeting, messaging, and channel mix.
  • Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets.
  • Repurpose content for multiple channels to maximize reach and impact.
  • Maintain a shared marketing calendar to ensure alignment across campaigns and events.
  • Document and refine demand generation processes for scalability.
  • Drive sales and marketing alignment through regular check-ins and shared performance reviews.

Requirements

  • Bachelor's degree in marketing, business, communications, or related field.
  • 5+ years in demand generation or growth marketing for a B2B SaaS company.
  • Proven track record of meeting or exceeding lead and revenue targets.
  • Expert-level HubSpot skills (automation, workflows, lead scoring, reporting).
  • Proficiency in SEO, paid media management, and conversion rate optimization.
  • Strong analytical skills with the ability to translate data into actionable strategies.
  • Exceptional collaboration skills and ability to work cross-functionally in a remote environment.
  • Minimal travel (<10% annually).