Senior Paid Social Strategist
Abe
Demand Generation Manager
PeopleGrove
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Design and execute integrated campaigns across email, paid media, content, and webinars.
- Leverage HubSpot for campaign automation, lead nurturing, and segmentation.
- Develop landing pages and A/B tests to optimize conversion rates.
- Manage and refine paid acquisition efforts (PPC, retargeting, social ads).
- Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates.
- Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution.
- Implement and evolve lead scoring models based on engagement and fit.
- Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns.
- Build and deliver actionable performance dashboards in HubSpot.
- Use data-driven insights to continually improve targeting, messaging, and channel mix.
- Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets.
- Repurpose content for multiple channels to maximize reach and impact.
- Maintain a shared marketing calendar to ensure alignment across campaigns and events.
- Document and refine demand generation processes for scalability.
- Drive sales and marketing alignment through regular check-ins and shared performance reviews.
Requirements
- Bachelor's degree in marketing, business, communications, or related field.
- 5+ years in demand generation or growth marketing for a B2B SaaS company.
- Proven track record of meeting or exceeding lead and revenue targets.
- Expert-level HubSpot skills (automation, workflows, lead scoring, reporting).
- Proficiency in SEO, paid media management, and conversion rate optimization.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Exceptional collaboration skills and ability to work cross-functionally in a remote environment.
- Minimal travel (<10% annually).
