Talent Inc.

Demand Generation Manager

Talent Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • The role focuses on owning and executing a multi-channel, B2B demand generation strategy to drive pipeline growth and revenue for Career.io's outplacement services.
  • Partner with Sales and Content to design and implement programs that attract, nurture, and convert HR leaders, CHROs, and enterprise buyers.
  • This is a 100% remote/work-from-home role.
  • Manage campaigns across paid media, ABM, email, social, webinars, events, and partnerships.
  • Lead nurture & conversion: design automated nurture programs in HubSpot to engage prospects and accelerate conversion.
  • Analytics & Reporting: track KPIs including lead volume, cost per lead, MQL-to-opportunity conversion, and campaign ROI.
  • Collaboration & Alignment: partner with Sales to ensure seamless handoff of qualified leads and alignment on ABM programs.

Requirements

  • 5+ years in B2B marketing, with 3+ years in demand generation for SaaS, HR tech, or professional services.
  • Strong understanding of demand generation tactics, ABM, and marketing automation.
  • Proficient in HubSpot, LinkedIn Ads, Google Ads, and analytics tools (GA4, Looker, etc.).
  • Data-driven mindset with experience managing budgets and optimizing ROI.
  • Excellent project management, organizational, and communication skills.
  • Experience targeting HR leaders, CHROs, or enterprise buyers is a plus.