CODEPATH LIMITED

Growth Marketing

• Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
• Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies
• Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance
• Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured
• Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners
• Run structured growth experiments and translate results into channel and budget decisions
• Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy
• Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales
• Define growth metrics and KPIs, own reporting to the senior leadership team

Director of Growth

Full-stack Engineer

• Design, develop, and maintain web-based applications using Ruby on Rails, Sinatra/Padrino, and Django
• Collaborate with cross-functional teams including product managers, designers, and other developers to define requirements, implement new features, and fix bugs
• Write clean and maintainable code
• Participate in code reviews and maintain code quality standards
• Write automated tests and ensure that applications are tested thoroughly before deployment
• Stay updated on the latest technologies and best practices
• Identify and address performance bottlenecks and other technical issues
• Debug and troubleshoot issues as they arise

Senior Software Engineer

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts
• Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
• Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
• Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
• Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
• Collaborate with student communications to maintain consistent voice and messaging across all outreach channels
• Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director
• Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)

Senior Manager, Growth Marketing – Outreach

Product Manager

• Define and own the institutional product roadmap, translating faculty, administrator, and operational needs into clear priorities
• Run structured discovery with university partners and internal stakeholders; define success metrics and translate them into effective product requirements, prototypes, and shipped features
• Design experiments to validate product bets, using qualitative signals from partners and quantitative data to make decisions and change course quickly
• Serve as the connective tissue between Engineering, Data, and Institutional Partnerships, aligning on priorities, surfacing trade-offs, and unblocking progress
• Use AI actively in your product workflow, striving for continual improvement in quality and productivity
• Track and communicate progress to partners and internal teams, building the reporting rhythms that keep everyone aligned and informed

Senior Product Manager, Higher Ed

• Define and own the enterprise product roadmap, translating partner needs, revenue goals, and learner outcomes into clear priorities
• Run structured discovery with enterprise partners and internal stakeholders; define success metrics and translate them into effective product requirements, prototypes, and shipped features
• Design experiments to validate product bets, using qualitative signals from partners and quantitative data to make decisions and change course quickly
• Serve as the connective tissue between Earned Revenue, Curriculum, and Engineering, aligning on priorities, surfacing trade-offs, and unblocking progress
• Use AI actively in your product workflow, striving for continual improvement in quality and productivity
• Track and communicate progress to partners and internal teams, building the reporting rhythms that keep everyone aligned and informed

Senior Product Manager, Enterprise

Solutions Engineer

• Lead technical discovery and solution scoping for employer and higher-ed partnerships, ensuring feasibility, instructional alignment, and clean delivery handoffs
• Shape program proposals and solution documentation with clear assumptions, constraints, and delivery implications
• Support early-stage partner discovery, executive workshops, and flagship launches (up to ~30% travel), serving as CodePath’s technical authority in client conversations and building credibility with engineering leaders and executives
• Act as the primary technical liaison between Sales and Curriculum, Product, and Delivery teams
• Translate partner needs and market signals into clear internal inputs for packaging, iteration, and enablement
• Develop technical sales enablement assets (talk tracks, FAQs, configuration guides) to accelerate deal cycles and delivery readiness
• Assess technical and delivery feasibility of new partnership opportunities
• Represent CodePath’s technical credibility with external stakeholders, across technical and non-technical audiences
• Partner with Data and Delivery to evaluate pilot outcomes and support scalable rollout of validated solutions

Director of Growth

Senior Software Engineer

Senior Manager, Growth Marketing – Outreach

Senior Product Manager, Higher Ed

Senior Product Manager, Enterprise

Solutions Architect