Chief Marketing Officer

CODEPATH LIMITED

Chief Marketing Officer at CodePath overseeing marketing, brand strategy, and growth in AI-native tech education. Driving enrollment and partnership initiatives to scale impact.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $240,000 - $350,000 per yearWebsite

About the role

Key responsibilities & impact

Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
Develop and protect brand guidelines across every channel and touchpoint
Craft the narratives that make CodePath the category-defining name in AI-native tech education
Tell the optimistic story about CodePath and AI that makes people care, not just click
Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants
Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences
Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step
Develop repeatable campaign playbooks so every launch doesn't start from scratch
Set the overall growth strategy and marketing roadmap aligned with company goals
Provide strategic direction across paid acquisition channels like Meta and Google
Allocate budget and resources across channels based on performance and strategic priority
Identify and test new growth channels and partnerships
Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers
Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement
Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners
Turn learner and alumni outcomes into proof that helps close university and enterprise deals
Lead and grow the marketing team: hire A-players, set high standards, and develop talent
Foster a culture of speed, ownership, and creative excellence
Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops
Build scalable systems and workflows so the team moves fast without breaking things
Collaborate cross-functionally with program, product, enrollment, and development

Requirements

What you’ll need

You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions
You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue
You've built and led high-performing marketing teams
AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations
Exceptional brand instincts: you tell stories that make people feel something and then act
Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data.
Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
Deep understanding of lifecycle marketing, email, and conversion optimization
Fluency across social platforms and organic content strategy
B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals

Benefits

Comp & perks

Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
Professional Growth: $1,000 annual professional development stipend and home office setup support
Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymarketing budget managementcampaign architectureconversion optimizationlifecycle marketingcontent creationdata analysisAI-native marketingB2B product marketingsales enablement

Soft Skills

storytellingleadershipanalytical thinkingcollaborationcreativitystrategic directionteam developmentownershiphigh standardsculture building