Coats

Director

• Lead the Apparel commercial agenda in Indonesia, driving sustainable revenue and margin growth while building a high‑performing commercial team through people development and commercial excellence
• Shape and execute market‑relevant strategies, strengthen customer value creation, and ensure commercial excellence across sales, technical service, and customer operations
• Partner with the Managing Director to deliver long‑term business growth aligned with Coats’ strategic priorities.
• Set and execute the national Apparel commercial strategy to ensure growth, profitability, and competitiveness.
• Translate global strategic direction and key account programs into strong local execution.
• Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.
• Deliver annual revenue, gross margin, and EBIT targets. Govern pricing discipline, product‑mix optimization, and margin improvement.
• Build and maintain strategic relationships with brands, vendors, and key accounts. Champion Voice of the Customer, ensuring insights drive improved experience and long‑term loyalty.
• Optimize go‑to‑market with the right value proposition for the right segment, ensure agility and competitiveness.

Commercial Director – Apparel

Sales

• Drive and deliver profitable business results within the assigned territory in line with annual and monthly sales targets.
• Identify new business opportunities, untapped customer segments, and market gaps to support market expansion.
• Develop and execute action plans to achieve revenue, volume, and profitability goals.
• Build and nurture strong relationships with existing and prospective customers to ensure long-term engagement and loyalty.
• Conduct regular customer visits, business reviews, and discussions to stay aligned with customer expectations
• Act as the single point of contact for key accounts, ensuring seamless coordination across internal teams for order execution, service delivery, production requirements, and logistics.
• Address urgencies, escalations, and service challenges promptly and professionally to maximize customer satisfaction.
• Collaborate closely with Customer Service, Supply Chain, Logistics, Manufacturing, Quality, and Finance teams to ensure timely issue resolution and smooth process flow.
• Support consistent achievement of order fulfillment KPIs while maintaining operational efficiency and cost discipline.
• Monitor customer outstanding balances and follow up with Customer Service and Finance for timely reconciliation.
• Manage the credit cycle in alignment with company policies, mitigating risks associated with overdue or doubtful debts.
• Continuously gather insights on competitor activities, pricing trends, customer feedback, and product developments.
• Prepare and share reports and analyses with internal stakeholders to support planning and strategic decision-making.
• Coordinate with local business development teams to develop and grow business
• Co-create business development plans aligned with global brand strategies, category priorities, and buyer expectations.

Senior Executive, Sales

Manager

• Define and oversee project management process
• Day to day management and implementation of assigned projects
• Support implementation consultants
• Ensure successful project delivery

Associate Manager, Digital Project

Customer Support

• Provide first line support to customers on their day-to-day general enquiries on products and service
• Proactively explore customer needs and pain points through daily interactions and coordinate with the Commercial team to maximize sales leads and opportunities through internal collaboration tools
• Maximize "Sell What We Have" and manage customer enquiries on stock availability check and requests for urgent delivery by offering alternative items available in stock to customers
• Administer customer orders by coordinating with internal functional teams to strive for meeting customer requests accurately and promptly in compliance to internal policies and best practices.
• Enter orders into system and communicate ETD with customers (for customers who do not use eCommerce platform)
• Manage to revise or cancel orders as per customer’s requests and corresponding company policies and good practices
• Monitor and track orders to ensure they are processed successfully internally to meet customer delivery requirement.
• Communicate proactively, accurately and timely to customers when orders are not processed successfully or fail to deliver as per customer’s requests due to customer issues or internal reasons.
• Coordinate with internal functional teams (Commercial, Sales Support, Planning, Supply Chain, Warehouse etc…) and external parties (forwarders, courier companies, customs etc…) for delivery arrangement including proforma invoice, shipping instruction and corresponding documents.
• Manage and process customer consignment stock (if applicable).
• Enter sample/DTM request into online sampling platform and communicate ETD with customers (for customers who do not use online sampling platform)
• Coordinate with functional teams (Commercial, Sales Support, Lab, Planning, Supply Chain, Warehouse etc…) to ensure customer sample requests are executed and delivered as sampling service lead time
• Be the process owner of customer complaint management to ensure complaints are received, registered, communicated, escalated (when needed), resolved and closed in efficient, empathetic and accurate manner
• Be sensitive to subtle indications of changes or dissatisfaction with the account and report to immediate supervisor
• Coordinate and collaborate with internal functional teams (Commercial, Finance, Supply Chain etc…) in responding and resolution of complaints in speed
• Manage returns, issue of credit/debit notes and invoicing adjustment as to close customer complaints in compliance to internal policies and best practices
• Support customer digital adoption by selling the benefits and providing training to customers of the established digital tools
• Manage customer enquiries of the use of digital tools and troubleshoot customer issues, escalate and follow up with respective functional teams to sustain / enhance the use digital tools by customers
• Identify and escalate to the immediate supervisor any opportunity for process improvement
• Actively promote products and services to customers to increase sales
• Identify potential opportunities for further share growth with existing customers
• Assist customers to select right thread for their application
• Following up on prospects and potential that have been previously identified

Customer Services Officer

• Maintain all systems as per Coats global specifications and provide technical support to the pre-screening, WFT & Lab team in complete usage of Colourstitch systems
• Ensure that all best practices are being followed and continuously drive the Colour quality, right first time & throughput towards the targets
• Participate in the SSB (Shift safety Brief) without fail
• Take safety rounds in Pre-screening, WFT zones and take initiative to correct in case of any unsafe condition identified
• Ensure that WFT analysis is carried out for every failed lot immediately after feedback and correct failure reason assigned, and relevant corrective action initiated
• Do Out of control (OOC) analysis for the relevant lots >0.8CQ and initiate corrective actions
• Identify poor performing / inconsistent recipes and send for lab recipe development
• Hoist WFT meetings and complete the corrective actions initiated
• Ensure all incidents into WFT manager related to machine, dye house and utilities issue
• Provide timely technical support by providing relevant training
• Ensure that all Feedback database is properly maintained, Substrate measurement, Single dye range, SACs, TACs etc.
• Ensure that action has been taken, if TACs or SACs is not good, Improve TACs green category
• Ensure high performing feedback system by setting up a management system and updating & monitoring its performance daily
• Ensure RFT&CQ, continuous improvement by training pre-screening & Lab team, reviewing daily performance and monitoring against the laid down rules
• Train pre-screening and lab team on proper use of TACs for correction and prediction process
• Comply fully with all relevant SOPs
• Ensure compliance with 5S housekeeping standards

Associate Manager, Colour Systems, Dyehouse

Administration

• Oversee all security operations across company premises
• Manage day-to-day canteen operations ensuring hygiene and quality
• Supervise facility management and office upkeep
• Manage company transport for employees
• Develop SOPs and ensure compliance

Assistant Manager – Administration

• Being the go-to person for accurate data, timely updates, and dependable execution.
• Working closely with managers and stakeholders to run projects smoothly, track progress, and close actions.
• Bringing clarity through documentation, SOPs, Project documents, Email, Programmes and clear communication.
• Managing multiple moving parts with attention to detail and calm ownership.
• Prepare periodic and ad-hoc sales and management reports with a high level of accuracy.
• Maintain, validate, and reconcile sales, incentive, and operational data across systems.
• Perform data checks to ensure consistency, correctness, and audit readiness.
• Create Reports from SAP, CRM, and different sources.
• Support calculation and validation of schemes, rebates, incentives, and employee achievements as per approved policies.
• Assist in the preparation and tracking of credit and debit notes in coordination with Sales and Finance teams.
• Flag discrepancies in processes, create SOPs where required, document and support timely resolution.

Executive, Sales Operation

Financial Planning and Analysis

• Design, monitor, and validate rebate structures
• Conduct detailed pricing analysis
• Own budget and actual spend for Selling and Distribution costs
• Implement and maintain strong internal control frameworks
• Track and report projected overdue receivables
• Oversee GST-related processes

Senior Manager – Finance Business Partner

• Meeting the territory’s sales (both volume & value) and collection targets
• Form the vital link between the Company & its customers
• Breaking down zone targets into customer targets at the start of the month
• Visiting the customers as per the travel plan
• Booking orders when visiting the customers
• Checking stocks at customers place to confirm orders to be booked
• Providing order status information to customers
• Collecting cheques/DDs for collections
• Ensuring that customers pay as per pay term, hence, track payments on customer visits
• Sell complete product range
• Upgrade customers to premium product
• Creating a demand for the company’s products
• Engaging with buying houses personnel for product specification
• Visiting the merchandisers, production team along with the regular purchase managers
• Carrying the product promotion materials and making it available for the key decision makers
• Organizing for product presentations and seminars
• Retaining existing customers
• Regular visitations as per the travel plan
• Attending to customer queries promptly
• Ensuring supplies in time
• Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
• Timely information about new products
• Sharing relevant product information on features, benefits, correct usage
• Maintaining contacts in all relevant customer personnel in merchandising, design etc, other than purchase
• Prospecting for new customers in order to expand the customer base
• Obtaining new customer information through various means as newspaper, customer referral, website etc.
• Visiting new customers
• Visiting uncovered areas in existing territory
• Market intelligence gathering
• Collecting competition information on new product launches, product prices etc .. from trade
• Assessing competition share at customers
• Gathering information on customers receiving specific recognition awards from competition for turnover etc.
• Keeping regular tabs on competition activities like presentations, seminars etc..
• Gathering competition materials and tools from the customers and updating the decision makers
• Implementing the company’s market strategies at the grass root level
• Implement price increase
• Initiate direct supplies wherever possible
• Offering coats sewing solutions
• Ensuring a high level of customer service at the front line level in terms of product & technical information
• Proper product recommendations / Thread advisory
• Handling customer complaints quickly and efficiently, with minimum damage to the company’s image.
• Timely submission of relevant reports

Sales Officer

• Assess the adequacy and effectiveness of internal controls.
• Identify risks and propose mitigation strategies.
• Analyze data using Excel, Power BI, and SQL to uncover trends and control gaps.
• Deliver clear audit reports with actionable insights.
• Track implementation of audit recommendations.
• Partner with departments to enhance processes and controls.
• Ensure adherence to laws, regulations, and internal policies.
• Contribute to the design of audit programs and procedures.
• Support external audits and regulatory reviews.
• Stay current with auditing standards and best practices.

Assistant Manager – Business Controls

Supply Chain

• To oversee and manage the entire S&T supply chain operations.
• Coordination with planning, order management and warehouse operations.
• Ensure exceptional customer service and inventory targets.
• Reduce slow moving and obsolete inventory (SLOB).
• Enhance labour productivity and drive cost savings.
• Maintain health, safety, and compliance standards.
• Collaborate with key stakeholders such as Manufacturing, Procurement, Central Planning, Quality, HR and 3rd party S&T convertors.
• Manage customer deliveries for both domestic and group markets.
• Implement best practices in warehouse operations.
• Follow ISO requirements and support certification audits along with team growth and development.

Supply Chain Manager

• Meeting the territory’s sales (both volume & value) and collection targets
• Form the vital link between the Company & its customers
• Breaking down zone targets into customer targets at the start of the month
• Visiting the customers as per the travel plan
• Booking orders when visiting the customers
• Checking stocks at customers place to confirm orders to be booked
• Providing order status information to customers
• Collecting cheques/DDs for collections
• Ensuring that customers pay as per pay term, hence, track payments on customer visits
• Sell complete product range
• Upgrade customers to premium product
• Creating a demand for the company’s products
• Engaging with buying houses personnel for product specification
• Visiting the merchandisers, production team along with the regular purchase managers
• Carrying the product promotion materials and making it available for the key decision makers
• Organizing for product presentations and seminars
• Retaining existing customers
• Regular visitations as per the travel plan
• Attending to customer queries promptly
• Ensuring supplies in time
• Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
• Timely information about new products
• Sharing relevant product information on features, benefits, correct usage
• Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase
• Prospecting for new customers in order to expand the customer base
• Obtaining new customer information through various means as newspaper, customer referral, website etc
• Visiting new customers
• Visiting uncovered areas in existing territory
• Market intelligence gathering
• Collecting competition information on new product launches, product prices etc .. from trade
• Assessing competition share at customers
• Gathering information on customers receiving specific recognition awards from competition for turnover etc.
• Keeping regular tabs on competition activities like presentations, seminars etc..
• Gathering competition materials and tools from the customers and updating the decision makers
• Implementing the company’s market strategies at the grass root level
• Implement price increase
• Initiate direct supplies wherever possible
• Offering coats sewing solutions
• Ensuring a high level of customer service at the front line level in terms of product & technical information
• Proper product recommendations / Thread advisory
• Handling customer complaints quickly and efficiently, with minimum damage to the company’s image
• Timely submission of relevant reports

• Supervise day-to-day operations ensuring timely response to orders, queries, and complaints.
• Ensure team adherence to defined SOPs, policies, and quality standards.
• Act as first-level escalation for customer issues and support resolution.
• Identify and drive process improvement opportunities to improve efficiency and service accuracy.
• Track and analyse service KPIs and recommend corrective actions.
• Conduct regular training on SOPs, systems, and customer handling skills.
• Mentor team members to strengthen communication, ownership, and customer-first mindset.
• Coordinate with internal teams (Sales, Planning, Supply Chain, Finance, Technology) for smooth order execution.

Assistant Manager – Customer Service

Software Engineer

• Ensure all accidents/incidents and near miss are reported in a timely manner
• Actively look for areas where safety can be improved.
• Maintain standards for housekeeping.
• Connect all activities of IE Analyst and LEAN Engineer to make sure achieve department KPIs.
• Ensure all activities of this group is timely and correctly
• Ensure the result of your direct report driven the productivity improvement.
• Establish the Lean manufacturing mindsets and make changes in CPP.
• Use Lean Six Sigma methodologies to lead Improvement projects
• Take effective and expeditious actions to correct any underperformance
• Using reconciliation report to Co-operation with relative Managers for the Corrective Action Plans
• Initiate improvement actions where improvement opportunities are identified
• Monitor attainment of the production plans and KPI’s
• Attend, co-ordinate and control the Projects with Project Leader and IE Manager to achieve Manufacturing KPIs.

Commercial Director – Apparel

Senior Executive, Sales

Associate Manager, Digital Project

Customer Services Officer

Associate Manager, Colour Systems, Dyehouse

Assistant Manager – Administration

Executive, Sales Operation

Senior Manager – Finance Business Partner

Sales Officer

Assistant Manager – Business Controls

Supply Chain Manager

Sales Officer

Assistant Manager – Customer Service

Industrial Engineering Supervisor