Cloud Software Group

Product Marketing

• Own execution of strategic initiatives across Represented Markets (North America & Europe)
• Serve as the primary execution counterpart to the Director (strategy vs. execution split)
• Drive alignment between Citrix internal teams and Arrow SGS partner ecosystem
• Ensure accountability, visibility, and governance across multiple concurrent initiatives
• Lead cross-functional execution across partner-led GTM motions
• Translate strategic priorities into detailed execution plans, milestones, and deliverables
• Drive initiatives from concept through launch and adoption
• Drive execution across partner-led GTM motions with Arrow SGS , ensuring alignment between partner capabilities, Citrix strategy, and field execution
• Partner across Product Marketing, Services, Sales, Partner enablement, Operations, Regional leadership, and Arrow SGS stakeholders
• Identify dependencies, risks, and blockers proactively
• Build repeatable execution frameworks, templates, and playbooks
• Prepare leadership updates with clear insights and recommendations

Strategic GTM Execution Manager – Represented Markets

Chief Technology Officer

• Develop strategic partnerships and build trusted relationships with customers
• Fully integrate with customers, maintaining essential relationships across all levels
• Provide technical thought leadership and articulate industry trends and insights
• Orchestrate technical engagement and resources to ensure customer needs are met
• Overcome technical and competitive objections in the sales cycle
• Conduct product demonstrations and technical presentations remotely
• Engage in continuous discovery, bringing in resources for demonstrations and discussions
• Build complex, multi-product proof of concept solutions for customer evaluations
• Manage various customer concerns and coordinate with internal senior leaders
• Conduct regular case reviews and consistently engage with customers
• Keep thorough records of all customer interactions in Salesforce
• Serve as an external spokesperson and evangelist for the company’s vision

Principal Account Technology Strategist

• as a seasoned sales technology professional with field experience, the ATS provides pre-sales technical support of the sales process across Citrix Products and Solutions
• as part of the sales team, the ATS is responsible for assessing the potential application of Citrix products to meet customers’ business needs
• articulates industry trends and insights
• conducts product demonstrations and technical presentations remotely or at customer locations\Citrix facilities
• assists with overcoming technical and competitive objections and accelerates the technical evaluation component of the sales cycle
• creates formal networks with key decision-makers in assigned accounts and develops extended relationships beyond current contacts
• serves as an external spokesperson and evangelist for Citrix’s vision and associated technologies

Senior Account Technology Strategist

Account Manager

• Own the executive, commercial, and technical relationship with a portfolio of high-impact strategic partners
• Drive joint go-to-market motions, solution innovation, and revenue growth by aligning business priorities, enabling partner success, and orchestrating cross-functional execution between internal teams and partner organizations
• Serve as the primary point of contact and relationship owner for assigned strategic alliance partners
• Champion the company’s value proposition, platform strategy, and solution vision within each partner organization
• Ensure alignment between partner priorities and corporate strategy, driving integrated messaging and co-investment
• Facilitate executive-level engagement to deepen partnership commitment and expand strategic opportunities
• Lead annual and quarterly joint business planning to define shared goals, revenue targets, co-sell motions, and marketing investments
• Identify and activate joint value propositions and integrated solutions that differentiate in the market
• Drive field alignment by partnering with sales leaders to prioritize accounts, build co-sell pipelines, and accelerate partner-influenced revenue
• Ensure partners are equipped with the latest positioning, enablement, and competitive insights
• Orchestrate cross-functional resources (solution engineering, product, marketing, enablement, services) to empower partner sales and technical readiness
• Promote partner access to training, certifications, technical assets, and solution playbooks
• Collaborate with product and engineering teams to identify integration opportunities, roadmap alignment, and future co-innovation initiatives
• Track partner KPIs, including pipeline creation, revenue contribution, solution adoption, and customer success metrics
• Analyze partner performance and guide partners in optimizing their investment, resource allocation, and market execution
• Oversee partner satisfaction, operational excellence, and post-sales execution with internal teams
• Maintain clear visibility into industry trends, partner ecosystem movements, and competitive landscape shifts

Strategic Alliance Partner Manager

Financial Planning and Analysis

• Own and manage the full bookings-to-ARR translation process, establishing scalable workflows and ensuring data integrity throughout.
• Define and maintain all ARR metrics, ensuring consistent and accurate definitions across the organization.
• Lead ARR reporting for board, internal, and external stakeholders, ensuring timely and accurate delivery.
• Oversee data cleansing and quality control processes related to ARR and revenue analytics.
• Manage and develop a team of seven professionals with diverse skill sets spanning data/coding capabilities and financial analytics.
• Partner closely with the IT organization to automate revenue reporting workflows and drive process efficiency.
• Work cross-functionally with the Operations team to align on bookings data, processes, and revenue definitions.
• Collaborate with FP&A on revenue and ARR forecasting inputs, ensuring alignment between reporting, planning, and forecasting functions.
• Bridge the gap between FP&A, Operations, and Accounting teams around pillar structure requirements and definitions, driving accounting literacy and clear process standards.
• Lead coordination across different teams within the organization on cross-functional controllership initiatives.
• Partner with HR, Legal, and Operations to ensure cross-functional initiatives are executed in a timely and smooth manner.
• Support integration activities and broader organizational initiatives as needed.

Finance Director

Product Manager

• Serve as a trusted advisor for team members on customer pricing, consumption and chargeback models.
• Own platform pricing and rate cards as a product capability, including pricing dimensions, units of measure, and rules for shared platform services.
• Define platform usage, consumption, and reporting semantics, including metric definitions and billable vs non‑billable constructs.
• Architect platform economics and reporting so they enable automated insights, anomaly detection, and forecasting rather than manual analyst workflows.
• Define product requirements for platform telemetry and metering to support pricing, reporting, and alignment with Corporate billing and finance systems.
• Act as the BU product authority for pricing, reporting, and usage semantics, partnering with Corporate teams to ensure accurate and scalable execution.
• Incorporate enterprise customer IT finance models into platform design, including chargeback/showback, shared infrastructure, and central IT funding models.
• Serve as a senior counterpart to Product, Engineering, Finance, and customer stakeholders on platform economics and reporting topics.

Product Manager, Flex Platform

Performance Marketing

• Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities
• Translate campaign goals and account segments into channel plans
• Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate
• Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization
• Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities
• Enable tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking
• Build and maintain dashboards that connect paid activity to enterprise account outcomes
• Create quarterly and annual forecasts to support budget planning and requests for increased investment
• Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives.

Senior Paid Media Specialist

Account Executive

• Manage and run end-to-end enterprise sales cycles across the HTM vertical that provide significant customer value, contributing to Spotfire’s financial and strategic objectives
• Understand customer and prospect pain points and provide effective solutions to meet their business objectives
• Effectively communicate Spotfire’s value proposition to key decision makers
• Accelerate customer usage, adoption, and satisfaction while developing long-term strategic relationships with key accounts
• Execute on a sales strategy to meet or exceed bookings target for assigned territory and accounts
• Work closely with internal teams, including Sales Engineers, Customer Success, Support, and Marketing to ensure customer satisfaction and success
• Stay up-to-date on the competitive landscape and industry trends
• Use Oracle to manage all aspects of a sales pipeline and provide accurate forecasts on a weekly basis
• Leverage HubSpot (CRM) to document MEDDPICC and key sales process data
• Work with ZoomInfo to research companies and run sequence campaigns

Lead Account Executive

Application Engineer

• Managing and contributing to the design, development and maintenance of TIBCO Mainframe Integration Products and their related eco-systems.
• Training and mentoring existing staff, TIBCO and the future and Mainframe Observability integration
• Understanding software best practices, design strategy and planning, test case development, deployment and execution, and identify product defects, debug issues and have them reported into a defect tracking system
• Experience working with Agile methodologies, GitHub and AI Tools and concepts
• Work with product management and other teams to understand the requirements and features, and to translate them into development tasks and quality assurance tests
• Work independently, a self-starter who requires minimum supervision
• Debug program/system failures, analyze dumps and identify the root cause of failures
• Developing/maintaining execution plans and certain unit test specifications
• Work with remote teams, communicate status, schedules effectively and clearly
• Escalate issues in time and able to follow up for their status
• Ability to think out of the box, be dynamic and add value to existing implementations.

Principal Application Development Engineer

Product Designer

• Drive key design initiatives and build strong relationships with product and engineering stakeholders
• Leverage your UX design, research, and strategy expertise to influence product strategy
• Partner with Product Managers, Content Designers, and Engineers throughout the design process
• Explore the future of our products and push the boundaries of what's possible
• Contribute to our design system, mentor other designers, and stay ahead of the curve

Principal UX/UI Product Designer

• Own the end-to-end enterprise sales lifecycle for assigned named accounts, from account planning and opportunity identification through negotiation, close, and renewal.
• Develop and execute account-based sales strategies aligned to customer business priorities, IT initiatives, and budget cycles.
• Drive new and recurring ARR by expanding use cases across high availability, disaster recovery, cyber resilience, and application modernization.
• Build and deliver value-based business cases that demonstrate business continuity, risk reduction, improved recovery objectives (RTO/RPO), and cost efficiency.
• Maintain full accountability for pipeline health, forecast accuracy, and revenue outcomes within the assigned accounts.
• Serve as a trusted advisor to senior IT, infrastructure, operations, and cybersecurity leaders.
• Develop a deep understanding of each customer’s application landscape, infrastructure architecture, and resiliency requirements, including digital transformation and modernization initiatives.
• Build and sustain strong relationships with customer stakeholders, systems integrators, and channel partners.
• Navigate and manage complex enterprise procurement processes, including large-scale sourcing events, renewals, and multi-year agreements.
• Orchestrate internal teams (Sales Engineering, Architecture, Product, Support, Legal, and Finance) to support deal strategy and execution.
• Identify and mitigate risks related to deployment success, customer satisfaction, and post-sale outcomes.
• Leverage disciplined account planning, MEDDICC-style qualification, and modern sales tools to accelerate deal velocity.
• Take full ownership of territory execution while fostering a collaborative, team-oriented culture across internal and partner ecosystems.

Lead Enterprise Account Manager

• Work with your customers to develop, execute, and track both short- and long-term account objectives
• Evaluate existing data and subjective inputs to improve business performance
• Identify internal stakeholders and buyers through personal evaluation and by establishing strong lines of communication with your customers
• Utilize thorough and effective account planning tactics for both short- and long-term plans
• Use data-driven inputs to set goals and measure progress against customer goals and Citrix objectives
• Monitor account performance against established milestones and deadlines
• Understand your customer’s business from the inside-out, making their future success your priority
• Engage with customers to deliver effective messages advancing the sales cycle
• Comfortable with difficult decisions after careful consideration of risks
• Build long-term strategic customer relationships
• Provide customized resources needed to leverage the identified touchpoints effectively

Principal Account Manager – Public Sector

• Work with your customers to develop, execute, and track account objectives and customer goals
• Evaluate existing data and subjective inputs to improve business performance
• Identify internal stakeholders and buyers through personal evaluation
• Utilize thorough and effective account planning tactics for both short and long-term plans
• Understand your customer’s business to improve success and demonstrate ROI
• Communicate with customers and deliver effective presentations

Principal Enterprise Account Manager – Public Sector

Analyst

• Support the day-to-day administration of the Americas benefit programs (e.g., medical, life insurance, disability, retirement and leave programs)
• Coordinate benefits onboarding and offboarding processes for employees across multiple countries
• Act as a point of contact for employees and People Operation inquiries related to the Americas benefits
• Support the benefit renewal process across the Americas countries including data gathering, data review, and implementation of program changes
• Maintain time off policies including Workday processes ensuring they are up to date and accurate
• Draft and maintain benefit communication materials on company intranet and new hire materials for onboarding
• Support data gathering for insurance contracts including salary updates and qualified life events
• Ensures compliance with governmental regulations related to benefit programs and labor law.
• Support the People Shared Service team by providing policy information, process guidance and managing escalated employee issues to proper resolution.
• Maintain effective relationships with brokers and vendors at a regional level.
• Escalate issues appropriately and hold vendors accountable for service and solutions.
• Supports M&A activity including gathering data, preparing side-by-sides, and recommendations
• Complete benefit surveys for our association memberships
• Participate in projects and global programs, as needed