Principal Senior Event Marketing Manager

Cloud Software Group

Senior Event Marketing Manager executing partner events for Citrix, a cloud solution provider, driving complex event strategies and partner engagement programs.

Posted 7/3/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B event marketing and partner engagement, with a strong focus on operational execution, vendor management, and effective communication. Proficient in managing event programs and tracking performance metrics to drive strategic outcomes.

Highest-signal resume keywords

B2B Event MarketingVendor ManagementOperational ExecutionProject Management ToolsStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event Program ManagementBudget TrackingContract NegotiationVenue SourcingOnsite Leadership

Soft Skills

Excellent Written CommunicationVerbal Communication

Tools & Technologies

ClickUpAsana

Industry Keywords

Partner MarketingChannel SalesEnterprise SaaSExperiential EventsThird-Party Industry Conferences

Tech Stack

Tools & technologies

Citrix

About the role

Key responsibilities & impact

Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations.
Serve as the primary event operations point of contact for Partner Marketing.
Develop and manage partner event toolkits and enablement materials.
Coordinate Citrix participation in partner-hosted or partner-led events.
Track partner event performance and report findings.
Collaborate with Partner Marketing and Channel Sales.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience.
6+ years of B2B event marketing, field & experiential, or strategic events — ideally in enterprise SaaS or tech.
Experience supporting or owning partner- or channel-facing event programs.
Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds.
Experienced in managing external vendors and agencies with confidence.
Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership.
Excellent written and verbal communication; able to write a crisp exec summary and run a stakeholder alignment call with equal confidence.
Proficiency in project management tools (ClickUp, Asana, or equivalent).

Benefits

Comp & perks

healthcare
life insurance
disability benefits
401(k) plan and company match