Manager, Growth Strategy and Propositions
Fanatics
Senior Manager, GTM Finance and Strategy
Chief of Staff Network
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $175,000 per year
Job Level
Senior
About the role
- Own end-to-end financial planning processes (budgeting, forecasting, long-range planning) for GTM functions across B2C and B2B
- Build and maintain financial models to assess CAC, LTV, payback, ROI, funnel conversion, and marketing attribution
- Conduct scenario planning and sensitivity analyses to support strategic decisions around pricing, customer segmentation, and expansion strategies
- Lead monthly business reviews with commercial leadership, delivering insights on performance, risks, and opportunities
- Support strategic projects including pricing strategy, incentive compensation design, and channel optimization
- Support pivotal investment decisions in sales, marketing, and commercial operations to optimize customer acquisition costs and lifetime value
- Partner with Accounting to align forecasts with broader corporate objectives; investigate and resolve variances vs. budget as part of month-end close
- Partner with Sales and Marketing to refine GTM operating model, focusing on sales productivity, pipeline efficiency, and lead conversion
- Own revenue planning processes including territory design, headcount planning, quota setting, and commission planning
- Design and manage dashboards, reports, and KPI scorecards to measure and drive GTM performance
- Drive continuous improvement in the sales tech stack (Salesforce, Braze, SalesLoft) and implement data governance to ensure CRM data integrity
- Act as a strategic partner to Sales and Marketing leadership and liaise with Product and Tech teams to prioritize tool enhancements
- Lead initiatives supporting both B2C and B2B revenue growth strategies with financial insights and operational improvements
Requirements
- Experience in Strategic Finance, FP&A, Revenue Operations, GTM Finance / Strategy, or Consulting; SaaS or subscription business experience preferred
- Deep experience supporting Sales and Marketing organizations in both B2C and B2B environments
- Proven ability to build financial models, conduct ROI analyses, and synthesize complex data into clear insights
- Strong command of sales and marketing tech stacks including Salesforce, Braze, and SalesLoft
- Excellent communicator with ability to influence cross-functional stakeholders
- Self-starter with high attention to detail and a bias toward action
- Ability to partner cross-functionally with Sales, Marketing, Product, and Tech
- Experience with budgeting, forecasting, long-range planning, and KPI/dashboard design
