Panasonic North America

Lifecycle and Monetization Marketing Lead

Panasonic North America

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Senior

Tech Stack

Go

About the role

  • Own and execute email, push notification, and in-app messaging strategy across the entire customer journey
  • Develop segmentation, personalization, and automation workflows to deliver relevant communications at scale
  • Manage communication calendars, ensuring optimal frequency and cross-channel coordination
  • Monitor and optimize channel performance metrics (open rates, CTR, conversion, unsubscribes)
  • Lead experiments to improve install-to-paid and trial-to-paid conversion rates
  • Optimize in-app experiences including paywalls, upsells, and feature gates
  • Drive retention and expansion initiatives for paying customers
  • Partner with Product to influence roadmap and remove conversion friction points
  • Analyze cohort behavior, retention curves, and revenue metrics to identify opportunities
  • Be the owner of our App Store presence and marketing automation platform, creating a process to lead and execute the end to end process for varied teams from intaking requests building, QA’ing, sending and reporting campaigns
  • Partner with Head of GTM on OKRs and strategic initiatives
  • Collaborate with Product and Operations on feature launches and service updates
  • Manage external agencies and freelancers for lifecycle projects
  • Share insights and recommendations that drive action across teams

Requirements

  • 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing
  • Expert-level knowledge of email marketing and push notification best practices
  • Hands-on experience with marketing automation platforms
  • Proven track record improving conversion rates, retention, and LTV through experimentation
  • Experience with A/B testing, paywall optimization, and in-app messaging tools
  • Strong analytical skills
  • Experience partnering closely with Product and Engineering teams
  • Knowledge of compliance requirements (CAN-SPAM, GDPR)
  • Excellent project management and communication skills
  • All candidates must have valid authorization to work in the U.S.