CRM Sr. Manager – Email & SMS Marketing
Fanatics
Job Level
Mid-LevelSenior
About the role
- Develop a deep understanding of the customer journey and drive meaningful engagement and conversions across critical touchpoints via email, SMS, and on-site campaigns.
- Drive continuous improvements in repeat purchasing and customer LTV by rigorously iterating and testing.
- Play a critical role in our go-to-market launches by developing multi-pronged campaigns throughout the pre-launch, launch, and post-launch windows.
- Partner with cross-functional partners to enhance and drive membership upsell, retention, and reactivation; grow Italic Bold into a must-have experience for customers.
- Monitor complex journeys, triggers, and automations with static and dynamic content and communicate insights on a regular basis.
- Create scalable and automated processes for end-to-end campaign deploys, ensuring that they are efficient and measurable.
- Build a consumer research program that will enable better insights around who our customers are and how and when to communicate with them.
Requirements
- 5+ years directly relevant experience and proven success in managing lifecycle marketing programs at a fast-growing e-commerce brand.
- Direct experience in e-commerce email marketing, specifically with Klaviyo, at apparel, home goods, or similar vertical brands generating at least $10M/year (ideally U.S.-based, but LATAM and EU/UK brand experience will be considered).
- Hands-on experience leveraging a marketing automation or CRM platform such as Klaviyo, SendGrid, Iterable, or Braze.
- Ability to build thoughtful, data-driven marketing campaigns and programs to create highly engaging, on-brand customer experiences.
- Deep knowledge of audience segmentation, list management, deliverability, including CAN-SPAM/CASL/GDPR requirements.
- Fluency in HTML and CSS.
- Strong Figma knowledge and design skills — while not the primary function of the role, must be able to confidently hop into Figma to create or edit campaign assets.
- Strong attention to detail, analytical mindset, and ability to work in a fast-paced environment.
- Excellent written and spoken communication, as well as copywriting skills.
- Highly collaborative team player with effective time management skills who can balance competing priorities.
