CRM Sr. Manager – Email & SMS Marketing
Fanatics
Manager, B2B Revenue Marketing and Growth
slice
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. The Challenge to Solve: Own programs that turn interest into adoption, adoption into loyalty, and loyalty into bigger revenue; drive shops to adopt Family Membership and upsell to full software and services suite. Hands-on role for a data-driven, hustle-minded marketer; partner with Sales, Product, Enablement, and Analytics to launch campaigns and optimize funnels. Grow the Revenue Funnel: Execute lifecycle campaigns; build and optimize programs; track KPIs like conversion rate, CAC, and order volume per shop. Turn Insights Into Action: Craft messaging with Sales and Product; translate data into actions and experiments. Enable Sales to Win: Create tools, content, and campaigns; support Sales Enablement with outbound playbooks and field readiness. Launch & Scale Campaigns: Drive B2B campaigns across email, SMS, in-app, web, referrals, and events; test and optimize for conversion and ROI. Own the Digital Front Door: Maintain slice.com product pages; write sharp copy. Collaborate to Create Impact: Work with SEO, Content, and Creative to fill funnel gaps and build performance-driven assets. The Winning Recipe: Core competencies include 5+ years in B2B marketing, proven adoption/upsell/retention track record, hands-on channel experience, web conversion & copywriting skills, analytics comfort, test-and-learn mindset, empathy for small business owners.
Requirements
- 5+ years in B2B marketing, ideally SMB SaaS or vertical software Proven track record driving adoption, upsell, and retention Hands-on experience with CRM, email, web, events and paid channels Strong chops in web conversion and persuasive copywriting Comfortable with dashboards, spreadsheets, and quick analytics (HubSpot, Salesforce, GA, Excel, SQL) A test-and-learn mindset and bias for speed Empathy for small business owners and ability to keep things clear + practical
