Panasonic North America

Marketing

• Own and execute email, push notification, and in-app messaging strategy across the entire customer journey
• Develop segmentation, personalization, and automation workflows to deliver relevant communications at scale
• Manage communication calendars, ensuring optimal frequency and cross-channel coordination
• Monitor and optimize channel performance metrics (open rates, CTR, conversion, unsubscribes)
• Lead experiments to improve install-to-paid and trial-to-paid conversion rates
• Optimize in-app experiences including paywalls, upsells, and feature gates
• Drive retention and expansion initiatives for paying customers
• Partner with Product to influence roadmap and remove conversion friction points
• Analyze cohort behavior, retention curves, and revenue metrics to identify opportunities
• Be the owner of our App Store presence and marketing automation platform, creating a process to lead and execute the end to end process for varied teams from intaking requests building, QA’ing, sending and reporting campaigns
• Partner with Head of GTM on OKRs and strategic initiatives
• Collaborate with Product and Operations on feature launches and service updates
• Manage external agencies and freelancers for lifecycle projects
• Share insights and recommendations that drive action across teams

Lifecycle and Monetization Marketing Lead

Copywriter

• Write short-form and long-form copy for paid campaigns (Meta, TikTok, YouTube, Google UAC), email marketing, push notifications, social content, landing pages, and more
• Develop App Store listing copy including titles, descriptions, and keyword-optimized content that aligns with ASO best practices
• Create persuasive, benefit-driven copy that increases conversion rates at every stage of the funnel
• Write scripts for video ads and app preview videos
• Work closely with growth, brand, and product teams to develop and iterate on messaging across key marketing campaigns
• Maintain and evolve a consistent brand voice that resonates with parents, teens, and families across touchpoints
• Collaborate with designers and content creators to pair compelling visuals with effective copy
• Stay current with trends in mobile marketing, AI, health and wellness, and family life to inform messaging
• Conduct copy testing across platforms and iterate based on performance data
• Help build and refine messaging frameworks for different audience segments (parents, teens, wellness seekers)
• Use customer research and insights to inform tone, language, and positioning
• Maintain consistency with brand identity while creating fresh, innovative approaches to mobile app marketing
• Ensure all creative assets meet technical specifications and quality standards for various platforms and devices
• Organize and maintain creative asset libraries and version control systems
• Collaborate with cross-functional teams to align creative work with broader business objectives

Lifecycle and Monetization Marketing Lead

Senior Copywriter, Mobile App Marketing, Contract