Panasonic North America

Senior Copywriter, Mobile App Marketing, Contract

Panasonic North America

contract

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Senior

Tech Stack

AndroidiOS

About the role

  • Write short-form and long-form copy for paid campaigns (Meta, TikTok, YouTube, Google UAC), email marketing, push notifications, social content, landing pages, and more
  • Develop App Store listing copy including titles, descriptions, and keyword-optimized content that aligns with ASO best practices
  • Create persuasive, benefit-driven copy that increases conversion rates at every stage of the funnel
  • Write scripts for video ads and app preview videos
  • Work closely with growth, brand, and product teams to develop and iterate on messaging across key marketing campaigns
  • Maintain and evolve a consistent brand voice that resonates with parents, teens, and families across touchpoints
  • Collaborate with designers and content creators to pair compelling visuals with effective copy
  • Stay current with trends in mobile marketing, AI, health and wellness, and family life to inform messaging
  • Conduct copy testing across platforms and iterate based on performance data
  • Help build and refine messaging frameworks for different audience segments (parents, teens, wellness seekers)
  • Use customer research and insights to inform tone, language, and positioning
  • Maintain consistency with brand identity while creating fresh, innovative approaches to mobile app marketing
  • Ensure all creative assets meet technical specifications and quality standards for various platforms and devices
  • Organize and maintain creative asset libraries and version control systems
  • Collaborate with cross-functional teams to align creative work with broader business objectives

Requirements

  • 7+ years of experience writing high-performing marketing copy, ideally for consumer mobile apps or wellness brands
  • Strong portfolio demonstrating a mix of digital ad copy, landing pages, email, and app store content
  • Deep understanding of performance marketing, user acquisition, and copy optimization strategies
  • Experience writing for Meta, TikTok, YouTube, and Google UAC platforms
  • Familiarity with ASO best practices for both iOS and Android stores
  • Excellent command of tone, grammar, and storytelling with the ability to write concisely and persuasively
  • Able to work autonomously and manage multiple deadlines in a fast-paced startup environment
  • Bonus: experience in health, wellness, parenting, or AI-powered products
  • Strong communication, time management, and organizational skills
  • Self-starter who can operate independently and with a high bar for creative excellence
  • Bonus: experience in health, wellness, parenting, or AI-driven products