Copywriter
Compose.ly
Senior Copywriter, Mobile App Marketing, Contract
Panasonic North America
contract
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
AndroidiOS
About the role
- Write short-form and long-form copy for paid campaigns (Meta, TikTok, YouTube, Google UAC), email marketing, push notifications, social content, landing pages, and more
- Develop App Store listing copy including titles, descriptions, and keyword-optimized content that aligns with ASO best practices
- Create persuasive, benefit-driven copy that increases conversion rates at every stage of the funnel
- Write scripts for video ads and app preview videos
- Work closely with growth, brand, and product teams to develop and iterate on messaging across key marketing campaigns
- Maintain and evolve a consistent brand voice that resonates with parents, teens, and families across touchpoints
- Collaborate with designers and content creators to pair compelling visuals with effective copy
- Stay current with trends in mobile marketing, AI, health and wellness, and family life to inform messaging
- Conduct copy testing across platforms and iterate based on performance data
- Help build and refine messaging frameworks for different audience segments (parents, teens, wellness seekers)
- Use customer research and insights to inform tone, language, and positioning
- Maintain consistency with brand identity while creating fresh, innovative approaches to mobile app marketing
- Ensure all creative assets meet technical specifications and quality standards for various platforms and devices
- Organize and maintain creative asset libraries and version control systems
- Collaborate with cross-functional teams to align creative work with broader business objectives
Requirements
- 7+ years of experience writing high-performing marketing copy, ideally for consumer mobile apps or wellness brands
- Strong portfolio demonstrating a mix of digital ad copy, landing pages, email, and app store content
- Deep understanding of performance marketing, user acquisition, and copy optimization strategies
- Experience writing for Meta, TikTok, YouTube, and Google UAC platforms
- Familiarity with ASO best practices for both iOS and Android stores
- Excellent command of tone, grammar, and storytelling with the ability to write concisely and persuasively
- Able to work autonomously and manage multiple deadlines in a fast-paced startup environment
- Bonus: experience in health, wellness, parenting, or AI-powered products
- Strong communication, time management, and organizational skills
- Self-starter who can operate independently and with a high bar for creative excellence
- Bonus: experience in health, wellness, parenting, or AI-driven products
