Brand Marketing Manager
SoftService
Director, Creator Marketing
MANSCAPED
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $150,000 per year
Job Level
Lead
About the role
- Own strategy, budget allocation, and channel prioritization across influencer and podcast marketing
- Design the long-term operating model for creator marketing, building and developing an internal team to execute campaigns and scale over time
- Evaluate and recommend the agency model and partner ecosystem including defining in-house vs outsourced scope; set criteria, run evaluations, and manage partner performance
- Lead Q4 execution and measurement, build 2026 plan including objectives, investment strategy, testing roadmap, and resourcing
- Align creator campaigns to brand moments, product launches, and retail initiatives
- Lead end-to-end creator management including prospecting, negotiations, and onboarding to contract oversight and campaign execution, ensuring deliverables meet brand standards while building strong relationships with creators, networks, and platform partners (YouTube, Instagram, TikTok, and podcasts)
- Collaborate with the Content and Paid Media teams to deliver a steady pipeline of UGC and creator assets
- Own campaign logistics: timelines, product shipments, creator payments; track UTM links, performance, and creative libraries
- Own measurement and reporting for creator marketing by defining the omnichannel framework, partnering with Analytics to prove incrementality, translating performance into business impact, and using insights to guide strategy and optimization across DTC, Amazon, and retail
- Oversee campaign planning and manage domestic and international market budgets, ensuring efficient allocation and maximizing ROI
- Streamline procedures and policies to continually improve efficiency
- Strategize for new product launches, seasonal campaigns, and holiday promotions
- Ensure consistent brand voice and quality across all paid and earned creator content
- Guide a test-and-learn roadmap including whitelisting, paid boosts, and content licensing
- Other duties as required
Requirements
- 8+ years leading influencer and/or podcast marketing with deep experience in both strategy and execution
- Strong understanding of creator platforms, campaign types, and compensation models
- Experience working with external partners and agencies to scale and streamline execution; proven ability to evaluate and stand-up new partner models
- Demonstrated success aligning creator efforts to brand and business goals, including retail sell-through and Amazon velocity in addition to DTC performance
- Expertise in omnichannel measurement (e.g., incrementality, test design, MMM/MTA inputs) and translating results for senior stakeholders
- Track record of organizational design and team building for creator programs
- Global experience operating across diverse markets, multiple countries/regions with expertise in local platforms, compliance requirements, and talent norms
- Excellent negotiation, relationship management, and communication skills; comfortable operating cross-functionally with Brand, Media, Analytics, Sales, and Creative
- Ability to balance brand building with performance-oriented results and to move quickly in a test-and-learn environment
