Growth Marketing

• Support development and execution of go-to-market plans for propositions, including our loyalty currency, FanCash and our loyalty program, Fanatics ONE, among wider Fanatics initiatives.
• Drive day-to-day growth initiatives that increase acquisition, engagement, and retention for new and existing players while achieving commercial targets.
• Partner cross-functionally with Product, Commercial, Marketing, Engineering, and Analytics to deliver projects on time and effectively.
• Execute against reporting cadence, ensuring accuracy of KPIs and visibility to key stakeholders.
• Contribute to shaping product roadmaps, audience targeting, messaging, and CRM campaigns, in close partnership with senior leaders.
• Track promo budgets and campaign performance to ensure efficient use of resources.
• Provide insights from customer data, competitive landscape, and market trends to inform tactical decision-making.
• Use data and research to drive insights and recommendations to the product and commercial roadmap.
• Analyse and understand product-market-fit and underserved customer needs to drive feature innovation and experimentation.
• Partner with budget and media owners to optimize spend and maximize ROI.
• Act as a strategic thought partner to leadership, identifying opportunities for innovation and long-term growth.
• Provide leadership and mentorship to Managers/Analysts on the Growth Strategy team.
• Be a passionate subject matter expert on FBG propositions and the real money gaming and sports/entertainment industry.
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

Manager, Growth Strategy and Propositions

Lead Digital Customer Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Director of Payments Growth