Charity Navigator

Cloud Engineer

• Salesforce Data Cloud & Unified Profile Engineering
• Design, develop, and optimize Data Cloud pipelines—including Data Streams, Data Model Objects (DMOs), Data Graphs, Calculated Insights—to build a scalable unified Profile System with high-quality identity resolution and golden records.
• Define, tune, and maintain identity resolution rulesets (deterministic and probabilistic) for accuracy, precision/recall, and measurable profile completeness.
• Build and optimize Segments and Activation across Marketing Cloud, Advertising platforms, Sales/Service Cloud, and Commerce using privacy-safe matching and deduplication.
• Implement data governance, consent modeling, and privacy controls (GDPR/CCPA) across ingestion, unification, storage, and activation.
• Partner with Marketing, Product, Analytics, and CRM teams to translate business use cases into Data Cloud data models, insights, and event-driven activations.
• Data Engineering, Integrations & Platform Reliability
• Establish and maintain CI/CD pipelines, automated data quality checks, operational monitoring, data lineage visibility, and SLA reporting across ingestion and activation flows.
• Collaborate on Lakehouse Federation and Zero-Copy architecture patterns with Amazon Redshift, Databricks, and other enterprise data platforms for analytics, ML integration, and model operationalization (Einstein Studio or external).
• Architect and implement ETL/ELT processes using SQL, streaming platforms (Kafka/Kinesis), APIs, and microservices aligned to enterprise engineering standards.
• Analyze and resolve complex technical issues across interconnected systems; perform root cause analysis, implement fixes, and prevent recurrence.
• Application Development & Engineering Leadership
• Apply software engineering best practices across front-end, back-end, and data layers while conforming to internal coding standards and secure development practices.
• Create, modify, test, debug, document, and maintain complex application programs supporting enterprise systems.
• Work directly with users, business analysts, and cross-functional teams to understand requirements, validate user needs, and drive enhancements.
• Mentor and support Software Engineer I and II team members through code reviews, technical guidance, and skill development.
• Continuous Learning & Technical Governance
• Stay current with industry trends, emerging technologies, and Salesforce ecosystem advancements; participate in education, certifications, and learning opportunities.
• Maintain thorough documentation (flowcharts, diagrams, layouts, data dictionaries, design specifications) to support system understanding and operational continuity.

Salesforce Data Cloud Engineer III

Digital Marketing

• Develop engaging and informative video and digital content for various marketing channels, including websites, blogs, social media, email campaigns, and marketing collateral.
• Research customer data and insights to help create compelling content that resonates with our target audiences.
• Ensure all content is optimized for SEO, incorporating relevant keywords, AI insights and best practices to improve organic search rankings.
• Utilize generative AI tools to streamline drafting, ideation, and asset variation while maintaining brand voice.
• Assist in developing segmentation strategies and personalized donor journeys based on user behavior and giving history to increase retention.
• Assist in the planning, execution, and optimization of email marketing campaigns using Salesforce Marketing Cloud.
• Create and edit content using WordPress, Elementor.
• Create visually appealing digital assets, including banners, ads, and infographics.
• Monitor campaign performance, analyze key metrics, develop testing strategies, and provide actionable insights to improve campaign effectiveness and ROI.
• Generate regular reports on marketing performance metrics, including website traffic, conversion rates, email open rates, and engagement.
• Analyze data to identify trends, opportunities, and areas for improvement, and make data-driven recommendations to optimize marketing strategies.
• Present findings and insights to stakeholders, highlighting successes, challenges, and opportunities for growth.

Digital Marketing Specialist

Marketing

• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
• Lead segmentation, automation, and personalization strategies aligned with business objectives.
• Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
• Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
• Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
• Lead the adoption of new features and technologies across the email/SMS marketing stack.

Senior Advisor – Email and SMS Marketing Enablement

Crypto

• Administers and maintains the DAM platform, performing updates, configurations, and platform optimizations.
• Troubleshoots user issues and partners with ITS Product teams for escalations and technical enhancements.
• Oversees ongoing asset ingestion and organization, ensuring duplicates, non-compliant assets, and obsolete content are deprecated appropriately.
• Manages user permissions, access controls, and asset security.
• Maintains and enforces metadata, taxonomy, and controlled vocabulary standards to drive consistent asset structure.
• Develops and leads DAM governance strategies aligned with enterprise content management objectives.
• Conducts data quality checks to maintain metadata accuracy and consistency, identifying areas for improvement.
• Reviews, evaluates, and validates AI-generated tags to ensure relevance and accuracy.
• Designs and refines workflows for the end‑to‑end asset lifecycle, including ingestion, tagging, rights management, version control, delivery, expiration, and archiving.
• Continuously monitors workflow efficiency and identifies opportunities to streamline processes and improve user experience.
• Builds and maintains analytics dashboards and reporting to track asset usage, discoverability, creative reuse, and distribution trends.
• Provides insights and recommendations that guide content strategy, marketing activation, and operational decision-making.
• Creates training materials, documentation, and best‑practice guidance to support end users, creators, and partners.
• Leads training sessions and onboarding for new users to ensure consistent and effective use of the DAM.
• Communicates updates, governance guidelines, system enhancements, and workflow changes clearly and proactively.
• Collaborates with cross-functional teams—including marketing, ITS, creative, and content production—to ensure the DAM continues to evolve with organizational needs.
• Evaluates emerging technologies, integrations, and AI/ML enhancements that strengthen DAM capabilities.
• Acts as a subject‑matter expert on how DAM supports personalization, omnichannel content strategy, and creative operations.

Digital Asset Manager

Creative Strategist

• Shape Strategy: Partner with the Director of Creative Strategy to build strategic frameworks for campaigns that drive engagement and impact.
• Lead Brief Development: Create compelling creative briefs rooted in audience insights, brand positioning, and cultural relevance.
• Collaborate for Excellence: Work closely with creative teams throughout development to ensure strategic alignment and elevate ideas.
• Uncover Insights: Conduct research and synthesize data from internal and external sources to inform creative direction.
• Drive Integration: Support cross-functional collaboration with Brand Strategy, Integrated Marketing, Audience Planning, and Insights teams.
• Influence Trends: Share thought leadership and emerging trends to inspire innovative, mission-driven work.
• Be the Strategic Voice: Participate in campaign planning, brainstorms, and creative reviews to champion audience-first thinking.

Senior Advisor – Creative Strategy

• Champion and evolve the creative strategy discipline across the organization.
• Translate brand objectives, audience insights, and cultural trends into powerful creative briefs that spark big ideas.
• Partner with senior creative leaders to maintain strategic integrity throughout the creative process.
• Lead and mentor a team of strategists, fostering growth, collaboration, and innovation.
• Set clear goals, establish workflows, and create feedback loops that drive excellence.
• Collaborate with Brand Strategy, Integrated Marketing, Audience Planning, Insights, and Creative teams to ensure alignment.
• Serve as a trusted advisor to campaign leads, guiding projects from concept through execution.
• Own the development of high-impact creative briefs rooted in data, audience understanding, and brand purpose.
• Inspire creative teams with insights that lead to breakthrough ideas.
• Stay ahead of cultural, creative, and media trends to inform strategy.
• Advocate for new tools, approaches, and methodologies that elevate strategic thinking and creative output.

Salesforce Data Cloud Engineer III

Digital Marketing Specialist

Senior Advisor – Email and SMS Marketing Enablement

Digital Asset Manager

Senior Advisor – Creative Strategy

Director – Creative Strategy