Border States

Marketing

• Owns and governs marketing operational processes in Smartsheet, Salesforce, and related operational systems, exercising independent judgement to ensure data integrity, process compliance, and operational efficiency.
• Establishes and maintains tagging standards, status updates, and documentation for visibility and reporting.
• Leads post-activity workflow execution, evaluating completeness, approvals, and follow through to ensure timely closure and alignment with internal and external requirements.
• Independently monitors and evaluates marketing activities proactively, identifying risks, resolving issues where possible, and escalating concerns to Marketing Operations leadership with recommended actions.
• Manages and optimizes backend workflows for vendor-supported marketing activities, including Marketing Development Funds (MDF) payment processing, credit memos, and reconciliation.
• Tracks open line items, activities, marketing activities, and maintains visibility by consolidating documentation with the Marketing Operations Analyst while coordinating with Accounting and internal teams to ensure accurate processing, documentation, and communication.
• Assists in refining and documenting standardized workflows to improve efficiency and compliance.
• Serves as a subject matter expert for field teams and internal partners on MDF process requirements, documentation, workflows, and timelines, providing guidance and resolving inquiries.
• Provides clear guidance on submitting MDF requests, documentation, and follow-up items.
• Ensures documentation and system data are complete for audits, reporting, and process reviews.
• Proactively partners with internal teams and field personnel to ensure timely submission of documentation and adherence to external, vendor, and manufacturer program guidelines.
• Holds stakeholders accountable to deadlines and compliance requirements in a professional, collaborative manner.
• Resolves conflicts or delays with tact and persistence to maintain program integrity and prevent loss of funds.
• Escalates unresolved issues to leadership promptly, ensuring follow-through and accountability.
• Partners with Marketing Operations to improve MDF tools, templates, and process documentation while supporting broader operational needs such as campaign process management, digital asset management, vendor coordination, reporting and analytics, compliance workflows, and other Revenue Operations requests as assigned.
• Provides operational support for additional revenue operations requests as assigned to maintain accuracy, consistency, and workflow alignment.

Marketing Process Coordinator

Customer Support

• Supports the day-to-day operations of the Customer Service Team in promoting sales, obtaining orders and providing service to our customers.
• Obtains orders, provides customers timely follow-up on technical inquiries, maintains reports, actively participates in the marketing and sale of Border States’ products and services.
• Resolves customer billing problems and provides input on product evaluations, code descriptions, inventory management, and pricing development.
• Works closely with sales and marketing staff to meet and exceed Branch sales and gross profit objectives.
• Provides timely follow-up on customer technical inquiries and requests.
• Maintains Open Order Reports, Billing Block Reports and other reports deemed necessary on a consistent basis.

Customer Service Representative – Utility

• Develops and owns the marketing strategy and annual marketing plan for the Natural Gas open-market segment, aligned to business objectives and core market priorities.
• Identifies priority customer segments, growth opportunities, and key initiatives aligned to business objectives.
• Leads integrated marketing programs across digital channels, events, sponsorships, enablement, and internal communications.
• Drives brand awareness and positioning to strengthen Border States’ visibility and reputation in the Natural Gas market.
• Maintains strong understanding of market dynamics and competitive landscape; provides insights to inform strategy and messaging.
• Defines KPIs and success metrics and delivers performance reviews with insights and optimization recommendations.
• Leads planning and execution for Natural Gas tradeshows, sponsorships, and networking events and the annual Natural Gas summit.
• Owns and evolves Natural Gas 101 internal training curriculum and delivers in-person and virtual training as needed.
• Partners closely with Industry Marketing, Sales Enablement, Digital Marketing, Creative Services, and Marketing Operations to ensure alignment and execution excellence.
• Supports strategic customer meetings and serves as the primary marketing partner to the Natural Gas Open Market team.
• Ensures marketing initiatives are integrated into the overall marketing calendar and executed on time and within budget.
• Upholds brand standards across all marketing materials, events, and communications.

Segment Marketing Specialist – Natural Gas

• Designs, builds and manages an enterprise vendor rewards program, supporting thousands of end users and multiple vendor suppliers.
• Owns end-to-end program data integrity and vendor lifecycle management.
• Creates, implements, and operationalizes order taker reward and incentive structures that increase sales.
• Aligns program design with core market strategies, regional sales initiatives, and category priorities.
• Partners with Demand Generation teams and Category to execute internal integrated marketing campaigns.
• Supports program ROI measurement in collaboration with internal teams.
• Builds scalable platforms and infrastructure, performance metrics, and engagement frameworks.
• Leads outreach plans to increase program participation and executes regional and local engagement strategies.

Vendor Marketing Programs – Rewards Owner

Account Manager

• Manage assigned customer account relationships and focus on opportunity prospects and accounts.
• Promote Border States’ products, services and capabilities to maximize customer sales potential.
• Call on assigned accounts, develop new accounts, and coordinate sales strategies with preferred vendors.
• Actively manage and direct company sales and support resources to maximize sales and profit potential.
• Provide input to the pricing and purchasing departments on competitive issues related to sales, marketing, and service functions.

Director

• Builds and brands the software solutions business for the organization, ensuring business proposition and strategy differentiates Border States from other software solutions business in the marketplace.
• Selects and leads the System Integrators that are partners in software solutions business, including defining and aligning all parties to the selection process.
• Works to gain and maintain a complete understanding of a customer’s industry; understand changes, issues, opportunities and key success factors to ensure we provide value-added services that differentiate Border States from competitors.
• Oversees the development, execution, and compliance of co-managed objectives of software reseller appointments.
• Manages the sale of the software, hardware installation of each solution, and coordination with the overall company to ensure success and customer satisfaction.
• Responsible for the management of all customer contracts, ensuring adherence to company policy.
• Supports defining and articulating the vision, mission, and long-term strategic roadmap for business unit.
• Identifies and prioritizes target industries, customer segments, and solutions verticals aligned to market demand and offerings.
• Establishes market analysis needs to assess competitive landscape, whitespace opportunities, technology trends, and customer digital maturity levels.
• Develops and executes market entry and expansion strategies to ensure scalable and sustainable growth.
• Establishes services and solutions portfolio structure, including but not limited to customers and system integrators.
• Understands how industry changes and challenges manifest within the market.
• Collaborates with company leadership and uses industry knowledge to develop and execute a sales and go-to market strategy to improve customer outcomes and business results.
• Rallies and navigates the sales force; increasing adoption and understanding of the software strategy to improve results and differentiate Border States.
• Achieve sales growth goals for assigned product categories and segments.
• Directly responsible for the growth of gross profit, gross margin % and market share within assigned area.
• Identifies, monitors, and communicates key performance metrics to the organization.
• Develops, manages performance to, and ensures accountability of a forecast for their business.
• Owns the operational and financial performance of the Software Solutions business unit, including forecasting development, expense management, and alignment of resources across integrated teams to achieve strategic and financial objectives.
• Recruits, develops, aligns, and leads the team responsible for successful execution of the strategic sales plan.
• Approves incentive compensation, base pay and quota levels for direct reports to ensure compliance with forecast results.
• Defines and supports training programs allowing staff to achieve their full potential and support company objectives.
• Develops executive level relationships with the top customers, strategic vendor partners, technology partners, and integrated suppliers.
• Monitors customer, market, and competitive activity and provides feedback to company leadership team and other regional team members.

Director of Software Solutions

Payroll

• Owns the strategy, design, competitive positioning and annual renewal for health & welfare, retirement, time away, wellbeing, and voluntary benefits
• Develops multiyear benefits roadmap, based on survey insights, benchmarks, and utilization/cost analytics
• Leads vendor selection and ongoing performance management (brokers/consultants, carriers, TPAs, point solutions)
• Governs plan operations to ensure compliance with all applicable laws and regulations
• Partners with ESOP recordkeeper and internal stakeholders to ensure data accuracy
• Leads multistate payroll operations and ensures accuracy, timeliness, and compliance
• Oversees all quarterly/annual filings
• Establishes robust internal controls, audit trails, and service level metrics
• Drives continuous improvement and automation across lifecycle transactions
• Builds and develops a high performing team across Benefits, Payroll, and HR Operations
• Partners with Finance on budget/forecasting for benefits

Director of Benefits and Payroll

Project Manager

• Provides project management skills for managing contractor projects.
• Manages the flow of material from the planning phase to the completion of each assigned project.
• Maintains the schedule of jobs being handled, maintains accurate database on current projects, and assures required specifications are met for all jobs in progress.
• Actively participates in coordinating, analyzing, and acting upon information and feedback of customer needs, pricing, products, competition, and procedures.
• Obtains orders and provides order entry, expediting, pricing, follow-up, and other value-added services, as required.

Project Manager – Gear and Lighting Project Management

• Be part of a growing, successful company in an exciting and challenging field.
• Provides project management leadership for managing projects.
• Maintains the schedule of jobs being handled, maintains accurate database on current projects, and ensures required specifications are met for all jobs in progress.
• Actively participates in coordinating, analyzing, and acting upon information and feedback of customer needs, pricing, products, competition, and procedures.
• Obtains orders and provides order entry, expediting, pricing, follow-up, and other value-added services, as required.
• Leads and supervises staff and ensures employees are performing job responsibilities, meeting established goals, and ensuring the company’s high-quality standards.
• Works closely with Border States leaders and stakeholders to provide project management for the assigned projects to meet and exceed sales and gross profit objectives.
• Manages the project and team from the planning phase to the completion of each assigned project which may include bidding, day-to-day customer service support, and managing product categories.
• Ensures quality customer support, through expediting, pricing, follow-up, returns, and other services, as required.

• Supports the day-to-day operations of the Customer Service Team in promoting sales, obtaining orders and providing service to our customers.
• Obtains orders, provides customers timely follow-up on technical inquiries, maintains reports.
• Actively participate in the marketing and sale of Border States’ products and services.
• Resolves customer billing problems, and provides input on product evaluations, code descriptions, inventory management, and pricing development.
• Works closely with sales and marketing staff to meet and exceed Branch sales and gross profit objectives.
• Provides timely follow-up on customer technical inquiries and requests.

Customer Service Representative

Sales

• The Area Sales Manager creates, communicates, and implements a strategic sales and marketing plan that provides significant competitive differentiation, bottom and top-line growth, and long-term sustainability.
• Provides coaching and development to branch managers and account managers.
• Develops strong professional relationships with high-level influencers and decision-makers at key and target customers.
• Establishes strong relationships with key manufacturers and their representatives as well as with suppliers and vendors.
• Builds strong relationships with key vendors and suppliers to achieve growth objectives.
• Works to gain a complete understanding of key customers’ industry; understands the issues and opportunities they face and their key success factors.
• Builds, communicates, and implements a segment strategy to support customers’ needs through services and solutions that provide for their overall profitability and success; the strategy should offer competitive differentiation and advantages over competition while contributing bottom-line results.
• Builds sales momentum across the area and at the branches for the segment and overall business.
• Defines and supports sales training programs that enable staff to achieve their full potential and support company objectives.
• Works closely with strategic manufacturing partners to facilitate close working relationships with regional and local sales teams.
• Directly responsible for the gross margin growth, gross margin %, and market share within the segment.
• Identifies, monitors, and communicates key performance metrics to the organization.
• Creates and monitors measurements to ensure the annual budget is achieved.
• Defines and oversees incentive compensation programs that motivate the sales team to achieve company and segment objectives.
• Works closely with IT in customizing and implementing customer technology.
• Manages co-op and AD (Affiliated Distributors) marketing programs.
• Monitors customer, market, and competitive activity and provides feedback to company leadership team and other company functions.
• Works closely with the marketing function to establish successful supplier relationships and partner programs.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; and initiating corrective actions.

Area Sales Manager – Construction

• Be part of a growing, successful company in an exciting and challenging field
• Provides project management skills for managing the projects of the Grid Solutions Group
• Manages the flow of material from the planning phase to the completion of each assigned project
• Actively participates in coordinating, analyzing and acting upon information and feedback of customer needs, pricing, products, competition, and procedures
• Responsible for the completion of each assigned project
• Maintains the schedule of jobs being handled, maintains accurate database on current projects, and ensures required specifications are met for all jobs in progress

Project Account Manager

• Reviews and validates bills of material (BOMs), drawings, and specifications for accuracy prior handoff.
• Conducts basic material takeoffs for assigned scopes and helps identify material gaps, alternates, and technical solutions.
• Assists in preparing quotations, coordinating vendor pricing, and documenting competitive alternatives.
• Prepares customer-facing documentation including project status updates, delivery schedules, and technical submittal packages.
• Participates in customer and vendor meetings; may lead small portions of the discussion related to documentation, schedules, or open items.
• Proactively identifies customer concerns, schedule issues, or material risks and escalates them appropriately.
• Manages detailed project documentation including schedules, order logs, meeting notes, submittal tracking, RFIs, and change coordination.
• Monitors project workflow for delays, discrepancies, or risks and recommends corrective action to PMs or Account Managers.
• Coordinates closely with Project Coordinators, purchasing, logistics, and vendors to ensure alignment on material needs and timelines.
• Assists with vendor quoting, order accuracy review, order entry, and material expediting when appropriate.
• Supports portions of project budget tracking or margin verification as directed by Project Managers or Account Managers (without independent ownership).
• Provides technical support to internal teams regarding product selection, specification alignment, and substitution options.
• Provides temporary project coverage during staff absences ensuring continuity of communication and documentation.
• Participates in process improvement initiatives.

Project Support Specialist

• Be part of a growing, successful company in an exciting and challenging field.
• Manage assigned customer account relationships and focus on opportunity prospects and accounts.
• Promote Border States’ products, services and capabilities to maximize customer sales potential.
• Regularly call on assigned accounts and develop new accounts.
• Input cost savings documentation and coordinate sales strategies with preferred vendors.
• Actively manage and direct company sales and support resources.
• Provide input to pricing and purchasing departments on competitive issues related to pricing, margin strategy, product evaluations, and inventory requirements.

Account Manager – Utility

Account Executive

• Supports the day-to-day operations of the Customer Service team in promoting sales, obtaining orders, and providing service to customers
• Utilizes product and application knowledge to develop solutions to meet customer needs
• Grows relationships with customers and suppliers
• Manages projects, receives and enters orders, provides consistent and timely follow-up on customer inquiries
• Coordinates and expedites deliveries, processes returns, runs daily reports, and resolves customer and order issues