Border States

Segment Marketing Specialist – Natural Gas

Border States

full-time

Posted on:

Location Type: Hybrid

Location: Fargo • North Dakota • United States

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About the role

  • Develops and owns the marketing strategy and annual marketing plan for the Natural Gas open-market segment, aligned to business objectives and core market priorities.
  • Identifies priority customer segments, growth opportunities, and key initiatives aligned to business objectives.
  • Leads integrated marketing programs across digital channels, events, sponsorships, enablement, and internal communications.
  • Drives brand awareness and positioning to strengthen Border States’ visibility and reputation in the Natural Gas market.
  • Maintains strong understanding of market dynamics and competitive landscape; provides insights to inform strategy and messaging.
  • Defines KPIs and success metrics and delivers performance reviews with insights and optimization recommendations.
  • Leads planning and execution for Natural Gas tradeshows, sponsorships, and networking events and the annual Natural Gas summit.
  • Owns and evolves Natural Gas 101 internal training curriculum and delivers in-person and virtual training as needed.
  • Partners closely with Industry Marketing, Sales Enablement, Digital Marketing, Creative Services, and Marketing Operations to ensure alignment and execution excellence.
  • Supports strategic customer meetings and serves as the primary marketing partner to the Natural Gas Open Market team.
  • Ensures marketing initiatives are integrated into the overall marketing calendar and executed on time and within budget.
  • Upholds brand standards across all marketing materials, events, and communications.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience.
  • 3+ years of B2B marketing experience, preferably supporting a defined market or customer segment.
  • Experience developing marketing strategies and executing integrated campaigns.
  • Experience with events, sponsorships, and customer-facing marketing initiatives.
  • Working knowledge of digital marketing channels.
  • Experience with CRM and marketing automation platforms (Salesforce, Pardot, or similar) preferred.
  • Strong proficiency in Microsoft Office.
Benefits
  • Health, Dental and Vision Benefits
  • Accident, Critical Illness, Hospital Indemnity
  • FSA & HSA
  • Employee Stock Ownership Plan (ESOP)
  • Disability Benefits
  • 401(k) Retirement Plan
  • Life Insurance
  • Employee Assistance Program
  • Paid Holidays
  • Paid Volunteer Time
  • Personal Leave time
  • Bonuses upon achievement of branch and company goals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyannual marketing planB2B marketingintegrated campaignsdigital marketingKPI definitionperformance reviewsevent planningtraining curriculum development
Soft Skills
leadershipcommunicationcollaborationstrategic thinkinginsight generation