Bio-Techne

Product Marketing

• Design, build and execute high-impact go-to-market (GTM) programs to drive revenue growth for our Proteins portfolio in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
• Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.
• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
• Collaborate with key cross-functional partners (Product Management, Brand, Marcom) to ensure alignment of marketing plans for new products and on-market product improvements.
• Formulate and implement marketing strategies at the portfolio level, executing programs to boost brand awareness and demand generation.
• Maintain campaign/program KPI and metrics dashboards, regularly reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance.
• Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
• Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities.

Product Marketing Manager – Advanced Cell Systems Portfolio

• Support and lead execution of high-impact go-to-market (GTM) programs to drive revenue growth for our RSD portfolios in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
• Develop and write strategic multi-channel integrated marketing content to acquire and convert new customers and engage, retain, and grow existing customers.
• Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.
• Create product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
• Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities.

Senior Product Marketing Specialist – Reagent Solutions

Business Development Rep

• Drive growth and market leadership for ACD’s innovative molecular pathology and tissue-based diagnostic solutions
• Provide scientific and sales support to achieve regional revenue and growth objectives.
• Drive strategic sales initiatives that expand market presence and foster new customer acquisition.
• Partner with Biopharma Account Executives to achieve the Biopharma regional sales quotas.
• Partner with Product Marketing and Product Managers to implement strategies to drive faster adoption of SBD products.
• Develop and execute business strategies that ensure all Biopharma customers have access to SBD innovations.
• Represent the organization with biopharma customers, delivering a best-in-class customer experience.
• Utilize business analytics and voice of customer to identify emerging opportunities, market trends, and competitive dynamics.
• Conduct scientific and sales presentations at accounts, company-sponsored symposia/lunch and learns and industry conferences.

Business Development Manager

3D Artist

• create and deliver motion graphics for various media
• translate strategic and creative directions into crisp executions
• concept, design, storyboard and animate engaging content and campaigns
• work both independently and collaboratively to bring designs to life
• define and drive visual/motion consistency for Bio-Techne
• create and maintain a library of templates for the Media Production Team
• partner with Media Production Team members for motion design elements
• stay up to date on motion graphics design techniques
• maintain high standards of design within brand guidelines

Senior Motion Designer

Manager

• Develop and execute the enterprise MDM strategy aligned with business goals
• Oversee the integration of master data across various enterprise systems, platforms, and data pipelines to ensure consistency and a single source of truth
• Secures resources and provides direction to the project team
• Act as a liaison between IT and business stakeholders to understand data requirements, provide a comprehensive view of data, and ensure MDM solutions meet business needs
• Executes the project plan and tracks activities at the micro level
• Lead cross-functional MDM initiatives, including planning, budgeting, and resource allocation
• Define and manage program KPIs, success metrics, and reporting
• Establish and enforce data governance policies, standards, and procedures
• Partner with data stewards and business owners to ensure accountability for data quality
• Facilitate data domain councils and governance forums
• Oversee the selection, implementation, and maintenance of MDM tools and platforms
• Collaborate with IT and data architecture teams to integrate MDM solutions with enterprise systems
• Manage vendor relationships and ensure solution scalability and performance
• Drive organizational change through training, communication, and stakeholder engagement
• Promote data literacy and the value of master data across the organization
• Act as a liaison between business and technical teams to ensure alignment

Manager, Master Data Management

Director

• Drive long-term value creation across RUO Proteins, Small Molecules, and other ACS product categories.
• Shape and execute a portfolio strategy to support Growing and Leveraging the Core.
• Optimize portfolio performance through data in alignment with business goals, customer needs, and operational systems.
• Define and execute a structured lifecycle management strategy, incorporating product maturity models and end-of-life strategies.
• Drive analysis and recommendations to inform product evolution and differentiation.
• Design and implement scalable portfolio models, including robust product hierarchies and standardized data structures.
• Co-lead the NPI phase-gate process to ensure a unified approach to new product development and launch.

Director, Core Portfolio Management

Marketing Operations

• work with our marketing and digital marketing teams
• facilitate the development of emails and landing pages using Marketo
• provide strategic recommendations to improve performance based on the ROI/effectiveness of these programs
• stay abreast of new technologies and changes in the digital marketing environment
• continuously improve efficiency and effectiveness of marketing business processes
• build and execute marketing campaigns across marketing automation and 3rd party platforms
• prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed
• understand capabilities and functionality of Marketo Nurture Programs
• support QA and testing of all Marketo programs and individual assets
• support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals
• segment prospect database to target campaigns and improve message relevancy
• apply tracking and reporting to all Marketing Automation tactics
• assist with troubleshooting issues across all assigned business units
• assist with Marketo data hygiene, system maintenance and lead management

Marketing Operations Specialist

• Define and lead application-centric strategies for Spatial Biology, Immunoassays, and Licensing & Commercial Supply (LCS).
• Identify unmet market needs and shape portfolio roadmaps, workflow positioning, and value propositions.
• Collaborate with Product Marketing and Commercial teams to define go-to-market strategies.
• Serve as the business owner responsible for delivering revenue growth and profitability targets.
• Lead the Product Management team, ensuring prioritization and lifecycle management across Antibody and LCS portfolios.
• Operate in a matrixed environment—partnering closely with R&D, Commercial Sales Teams, Product Marketing, Supply Chain, and Operations.
• Build and execute a strategy for sustained growth in Licensing & Commercial Supply across research, diagnostics, and therapeutic applications.
• Deepen relationships with OEM customers and identify and grow new LCS accounts in adjacent and emerging market segments.

Senior Director – Target Analysis, Business Unit Leader

Sales

• Responsible for sales of Simple Western and Cellular Analysis instruments, related systems, and consumables within the assigned Southeast territory
• Develop and execute strategic plans for the portfolio to increase sales and grow market share in the territory
• Field-based sales role supporting customers throughout the Southeast territory
• Achieve sales targets through application of consultative selling methods
• Maintain and develop incremental business in existing and new accounts
• Work closely with the full Commercial Team to ensure a coordinated approach to customers and promote all solutions
• Field sales located in the assigned territory and visiting customers 75% of the time
• Provide accurate sales forecasts for both instruments and reagents in the Immunoassay Product Lines
• Use SalesForce.com to manage all active leads, customers, and opportunities and track progress and KPIs via dashboards
• Plan and execute account management to accomplish goals and follow company vision
• Ensure customers understand value proposition, features & benefits, competitive advantages, and applications of relevant products