BetterHelp

Marketing

• Partner with country leadership to grow BetterHelp’s International business through innovative and data driven marketing strategies
• Manage offline marketing channels, partnerships, and agency relationships to drive growth
• Oversee a large marketing budget and the allocation of it across channels to ensure maximum return on investment
• Develop playbooks for new market launches and ensure appropriate marketing resourcing to support BetterHelp’s continued global expansion
• Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth.
• Ensure optimal localization of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
• Collaborate with cross-functional teams including product and operations to align international marketing strategies with overall business objectives.
• Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence.
• Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
• Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

Head of International Marketing

Data Analyst

• Lead high-impact analytics initiatives with internal teams to inform data-driven initiatives.
• Execute in-depth analysis of user behavior to identify growth opportunities and inform product optimization strategies.
• Influence direction through actionable insights and recommendations to key stakeholders based on statistical analysis and data interpretation.
• Develop and maintain advanced dashboards, reports, and visualizations to track and communicate critical key performance indicators (KPIs) and performance metrics.
• Work closely with engineering teams to ensure accurate data collection and instrumentation, providing guidance on tracking implementation and data integrity.
• Collaborate with the data engineering and data science teams to refine and enhance data infrastructure and architecture to support advanced analytics and reporting capabilities.
• Become an expert on BetterHelp data, product experience, and regulatory requirements
• Build a unified understanding of how our data, customer experiences, and goals align

International Marketing Consultant

Therapist

• Ensure a high standard of care by optimizing the therapist and client experience, focusing on therapy quality & client outcomes
• Work cross functionally with other PMs to support marketplace engagement
• Lead highly visible and critical initiatives that materially impact the trajectory of the company. This includes end to end ownership of new products, features and experiments with a focus on driving product quality
• Initiate, evaluate and prioritize ideas, gather requirements and create specifications for all product changes that will achieve maximum impact and benefit.
• Analyze and quantify the impact and success of each and every product change we've made, and then draw conclusions and plan next steps based on actual data.
• Collaborate with the development and design teams before, during, and after each "sprint" to maximize resources' efficiency, utilization, and happiness.
• Partner with the design team, create a user experience that is both delightful and effective.
• Perform UAT and functional QA to make sure we're launching only good stuff!
• Internally: Work cross-functional with all parts of the company (development, support, marketing, clinical, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively.
• Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements.
• Participate in setting the strategy and long-term direction for the organization.
• Continually seek ways to improve everything we do and optimize the value we bring to our stakeholders.
• Own KPI's and be obsessed about them.
• In a nutshell: Ideate, execute, test, measure, analyze, learn, iterate

Senior Product Manager – Therapist Growth

Performance Marketing

• Own end-to-end paid social growth strategy and execution across global markets.
• Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift.
• Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy.
• Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance.
• Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks.
• Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation.
• Lead the creation of a Paid Social Creative Lab that drives systematic testing across formats, hooks, narratives, and audiences.
• Translate insights into actionable creative direction that elevates both performance and brand.
• Architect our paid social experimentation engine, including audience, creative, and format testing frameworks.
• Partner with Data Science and Analytics to advance incrementality testing, MMM, and attribution methodologies.
• Establish learning agendas that scale institutional knowledge across markets and teams.
• Drive a culture of scientific rigor that uses data to answer the right questions, not just optimize metrics.
• Lead, mentor, and grow a high-performing team of paid social experts.
• Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting.
• Collaborate with regional teams to localize strategies while maintaining global consistency.
• Partner directly with senior leadership to set growth targets, inform planning cycles, and unlock new strategic opportunities.
• Own a large-scale paid social budget with responsibility for CAC, LTV, ROI, and payback windows.
• Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits.
• Provide transparent, data-backed investment recommendations across planning cycles.

Senior Director of Paid Social Growth

People Operations

• Review onboarding documentation for completeness and consistency against provided checklists and requirements
• Perform manual data entry and data validation in designated HR systems and trackers
• Organize, upload, and maintain electronic employee records in accordance with document retention guidelines
• Identify data inconsistencies or missing information and flag issues for review
• Generate standard reports from HR systems to support audits, compliance reviews, and internal reporting needs
• Support defined HR operations projects such as:
• Utilize HR platforms such as Sapling, Rippling, and Workday solely for execution of deliverables
• Provide periodic progress updates and deliverable completion timelines to the designated People Ops point of contact

People Operations Associate – Contract

Executive Assistant

• Ensure the smooth operation of the executives by managing calendars, coordinating travel arrangements, and preparing expense reports. Act not only as a support but also as a strategic partner
• Anticipate the needs of executives and take initiative to address them before they arise.
• Facilitate communication and logistics between BetterHelp and our parent company Teladoc Health and other executives, departments, and stakeholders to ensure alignment and the effective execution of company initiatives.
• Manage key projects and initiatives on behalf of the leaders ensuring they are completed on time and align with organizational objectives.
• Facilitate cross-departmental communication and collaboration to support company objectives.
• Handle confidential information with the utmost discretion and integrity.
• Streamline processes for the executives to increase efficiency
• Lead special projects, both internally and externally