Accelerated Digital Media

Performance Marketing

• Develop and execute SEM strategies in line with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs
• Monitor and analyze campaign performance using various analytics tools
• Maintain regular communication with clients to understand their business goals
• Lead and mentor a team of SEM Account Managers

Senior Paid Search Strategist

• Plan, execute, and optimize campaigns within the Google Suite and Microsoft Ads
• Conduct thorough keyword research to build effective campaigns
• Create compelling ad copy and design effective ad creatives
• Monitor and adjust bid strategies to achieve campaign goals
• Analyze campaign data for performance insights and recommendations
• Continuously test ad variations to improve performance
• Stay updated with industry trends for a competitive edge
• Manage budgets effectively across campaigns

Paid Search Strategist 3

Creative Strategist

• Lead the development and execution of creative strategies for Paid Social (Meta, LinkedIn, TikTok, etc.), Paid Search, Google Ads, and Programmatic channels.
• Oversee all creative asset production—including video, static, motion graphics, ad copy, and interactive formats—to meet performance and brand goals.
• Act as the creative point of contact for clients, helping communicate vision, rationale, timelines, and results.
• Manage the end-to-end creative workflow from brief → concept → production → delivery, ensuring work is on time, on brand, and aligned with platform best practices.
• Partner closely with Paid Media teams to determine required creative asset mixes, testing cadences, and refresh cycles.
• Ensure creative output ladders to audience insights, funnel stages, platform requirements, and client objectives.
• Build and continuously refine OuterBox’s Creative Services processes across intake, scoping, revision cycles, QA, and delivery.
• Develop standardized cost models, packages, and pricing guidance for creative production used across proposals, renewals, and cross-sells.
• Create templates, briefs, SOPs, and resource libraries to improve efficiency, scalability, and cross-team consistency.
• Lead client-facing creative discussions, from concept pitches to final asset reviews.
• Translate client goals into clear creative direction and ensure alignment throughout the project lifecycle.
• Support client services teams in communicating performance insights, strategic evolution, and creative recommendations.
• Analyze creative performance data in partnership with Paid Media teams to determine what’s working, what’s not, and what to test next.
• Use performance insights to evolve creative strategies, testing roadmaps, and future asset direction.
• Build and maintain internal creative resources, including design tools, AI creative software, templates, brand kits, and stock image/video libraries.
• Champion the adoption of new technologies and creative approaches (AI, automation, advanced formats, new testing methodologies).
• Help position OuterBox’s Creative Services as a competitive differentiator across pitches, marketing materials, and internal training.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Foster a collaborative environment amongst the team to promote integrated alignment and holistic strategies & communication for the portfolio of accounts.
• Empower team members to own results, communication, and implementation for their specific channels as well as joint successes and opportunities across clients to promote teammate development.
• Partner with all departments across OuterBox in alignment with the company vision and goals.
• Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients.
• Continuously stay updated on the digital marketing industry & related industry verticals to grow your knowledge and build credibility with teammates and clients.
• Participate in ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights.
• Additional duties, as assigned.

Lead Creative Strategist

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics
• Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization
• Lead client calls with accessible presentations of complex data
• Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts

Paid Media Strategist

• Develop and execute SEM strategies in line with client objectives.
• Conduct keyword research and competitive analysis.
• Create and manage campaign budgets and forecasts.
• Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others.
• Lead and mentor a team of Paid Search Strategists.
• Monitor and analyze campaign performance using various analytics tools.
• Maintain regular communication with clients to understand their business goals and objectives.

Lead Paid Search Strategist

• Provide strategic leadership and oversight of all search engine marketing initiatives.
• Collaborate with clients and senior management to develop and execute paid search strategies.
• Manage a team of Leads, Senior Paid Search Strategists, and Paid Search Strategists.
• Optimize campaigns and stay ahead of industry trends.
• Develop comprehensive Quarterly Business Reports (QBRs).
• Build and maintain strong client relationships and present strategic recommendations.
• Monitor campaign performance using analytics tools and implement optimization techniques.
• Manage budgets for SEM campaigns and provide recommendations for adjustments.

Associate Director, Paid Search

SEO Marketing

• Own and execute the SEO strategy for OuterBox's internal brand
• Deep technical SEO expertise
• Creative content development
• Emerging AI-driven search optimization
• Keyword research, on-site optimization, link building, and content writing
• Off-site reputation management