Accelerated Digital Media

Performance Marketing

• Lead the paid social media advertising efforts for digital health and e-commerce clients
• Develop and implement paid social strategies, managing campaigns across various platforms
• Own client communication and collaborate to achieve marketing goals
• Optimize campaigns for performance, staying updated on industry trends
• Conduct audience research and segmentation to maximize ad relevance and performance
• Monitor and analyze campaign performance using social media analytics tools
• Generate regular reports to track KPIs and effectiveness

Senior Paid Social Strategist

• Collaborate with clients and internal teams to understand campaign objectives and target audience
• Develop paid social media strategies aligned with client goals
• Create detailed campaign plans, including budget allocation and ad creative
• Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others
• Create and optimize ad content, including ad copy, images, and videos
• Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS)
• Conduct audience research and segmentation to maximize ad relevance
• Utilize audience-targeting features and tools offered by social media platforms
• Implement retargeting and lookalike audience strategies
• Collaborate with creative teams to develop compelling ad content
• Ensure ad content aligns with brand guidelines and resonates with the target audience
• Monitor and analyze campaign performance using social media analytics tools
• Generate regular reports to track KPIs and campaign effectiveness
• Provide insights and recommendations for ongoing optimization
• Stay informed about industry trends and updates on social media advertising platforms

Paid Social Strategist

• Develop and execute SEM strategies in line with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs
• Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others
• Monitor and analyze campaign performance using various analytics tools
• Maintain regular communication with clients to understand their business goals and objectives
• Lead and mentor a team of SEM Account Managers

Senior Paid Search Strategist

• Build and maintain strong relationships with clients and key stakeholders to ensure satisfaction, retention, and strategic alignment.
• Understand client goals and develop strategies to achieve them, ensuring alignment with ADM's capabilities.
• Conduct regular reviews and provide actionable insights to clients and internal teams.
• Work with internal teams to deliver comprehensive, full-funnel media strategies and campaigns.
• Monitor and analyze campaign performance, providing recommendations for optimization.
• Facilitate the onboarding of new clients, ensuring a smooth transition and setup.
• Handle client inquiries and issues, providing timely and effective solutions.
• Collaborate with sales and account teams to identify opportunities for upselling and cross-selling ADM services.
• Maintain detailed records of client interactions and performance metrics in CRM systems.

Client Strategy Manager, Paid Media

Account Manager

• Lead the paid social media advertising efforts for digital health and e-commerce clients
• Develop and implement paid social strategies, managing campaigns across various platforms
• Own client communication and optimize campaigns for better performance
• Conduct audience research and segmentation to maximize ad relevance
• Monitor and analyze campaign performance using social media analytics tools
• Provide strategic insights and recommendations for continuous optimization
• Stay informed about industry trends and updates in social media advertising

Senior Paid Social Account Manager

• Plan, execute, and optimize paid search, shopping, and Performance Max campaigns within the Google suite
• Conduct thorough keyword research and build effective campaigns
• Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions
• Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and ROAS
• Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs
• Continuously A/B test ad variations, landing pages, and other elements to improve campaign performance
• Perform competitive analysis and stay up-to-date with industry trends and competitor strategies
• Manage budgets effectively, ensuring efficient allocation of funds across campaigns
• Collaborate with team of marketing professionals to deliver results for digital health and e-commerce clients

SEM Account Manager

• Develop, implement, and manage paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions
• Collaborate with clients and internal teams to understand campaign objectives and target audience
• Develop paid social media strategies aligned with client goals and create detailed campaign plans including budget allocation and ad creative
• Set up and manage paid social campaigns on Facebook, Instagram, Twitter, LinkedIn, and other platforms
• Create and optimize ad content, including ad copy, images, and videos; monitor ad performance and adjust to optimize CTR, CPC, ROAS
• Conduct audience research and segmentation; implement retargeting and lookalike audience strategies
• Collaborate with creative teams to develop ad content that aligns with brand guidelines
• Monitor and analyze campaign performance using social media analytics tools; generate regular reports and provide recommendations for optimization
• Stay informed about industry trends and platform updates and recommend new strategies and features as needed
• Occasional collaboration with creative teams and flexibility to adapt to changing client needs

Paid Social Account Manager

Develop and execute SEM strategies in line with client objectives.
Conduct keyword research and competitive analysis.
Create and manage campaign budgets and forecasts.
Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs.
Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.
Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others.
Write and optimize ad copy for maximum click-through rates (CTR).
Set up and optimize landing pages for conversion rate optimization (CRO).
Implement A/B tests and other optimization strategies.
Monitor and analyze campaign performance using various analytics tools.
Generate regular reports to track KPIs and campaign effectiveness.
Maintain regular communication with clients to understand their business goals and objectives.
Present campaign results, insights, and recommendations to clients.
Address client queries and concerns promptly.
Lead and mentor a team of SEM Account Managers.
Delegate tasks, set performance goals, and provide guidance.
Conduct team meetings and training sessions.