Accelerated Digital Media

SEO Marketing

• Own and execute the SEO strategy for OuterBox's internal brand
• Deep technical SEO expertise
• Creative content development
• Emerging AI-driven search optimization
• Keyword research, on-site optimization, link building, and content writing
• Off-site reputation management

SEO Strategist

Creative Strategist

• Lead the development and execution of creative strategies for Paid Social (Meta, LinkedIn, TikTok, etc.), Paid Search, Google Ads, and Programmatic channels.
• Oversee all creative asset production—including video, static, motion graphics, ad copy, and interactive formats—to meet performance and brand goals.
• Act as the creative point of contact for clients, helping communicate vision, rationale, timelines, and results.
• Manage the end-to-end creative workflow from brief → concept → production → delivery, ensuring work is on time, on brand, and aligned with platform best practices.
• Partner closely with Paid Media teams to determine required creative asset mixes, testing cadences, and refresh cycles.
• Ensure creative output ladders to audience insights, funnel stages, platform requirements, and client objectives.
• Build and continuously refine OuterBox’s Creative Services processes across intake, scoping, revision cycles, QA, and delivery.
• Develop standardized cost models, packages, and pricing guidance for creative production used across proposals, renewals, and cross-sells.
• Create templates, briefs, SOPs, and resource libraries to improve efficiency, scalability, and cross-team consistency.
• Lead client-facing creative discussions, from concept pitches to final asset reviews.
• Translate client goals into clear creative direction and ensure alignment throughout the project lifecycle.
• Support client services teams in communicating performance insights, strategic evolution, and creative recommendations.
• Analyze creative performance data in partnership with Paid Media teams to determine what’s working, what’s not, and what to test next.
• Use performance insights to evolve creative strategies, test roadmaps, and future asset direction.
• Build and maintain internal creative resources, including design tools, AI creative software, templates, brand kits, and stock image/video libraries.
• Champion the adoption of new technologies and creative approaches (AI, automation, advanced formats, new testing methodologies).
• Help position OuterBox’s Creative Services as a competitive differentiator across pitches, marketing materials, and internal training.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Foster collaborative environment amongst team to promote integrated alignment and holistic strategies & communication for portfolio of accounts.
• Empower team members to own results, communication and implementation for their specific channels as well as joint successes and opportunities across clients to promote teammate development.
• Partner with all departments across OuterBox in alignment with company vision and goals.
• Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients.
• Continuously stay updated on the digital marketing industry & related industry verticals to grow your knowledge and build credibility with teammates and clients.
• Participate in ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights.
• Additional duties, as assigned.

Lead Creative Strategist

Performance Marketing

• Collaborate with clients and internal teams to understand campaign objectives and target audience
• Develop paid media strategies tailored to meet client goals
• Create, set up, and manage paid media campaigns across various platforms
• Monitor and analyze campaign performance using analytics tools
• Manage campaign budgets effectively
• Conduct audience research to understand target demographics
• Analyze competitors' paid media strategies

Paid Media Strategist

• Plan, execute, and optimize within the full Google Suite with a focus on paid search, shopping, and performance max campaigns.
• Conduct thorough keyword research to identify high-value, relevant keywords, and build effective campaigns.
• Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
• Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
• Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
• Continuously test ad variations, landing pages, and other elements to improve campaign performance.
• Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
• Manage budgets effectively, ensuring efficient allocation of funds across campaigns.

SEO Strategist

Lead Creative Strategist

Paid Media Strategist

Paid Search Strategist