Lead Paid Search Strategist

Accelerated Digital Media

Lead Paid Search Strategist managing SEM strategies and campaigns for e-commerce clients at OuterBox. Overseeing a team and optimizing for online visibility, traffic, and conversions.

Posted 7/13/2026full-time🇺🇸 United StatesSenior💰 $90,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing SEM strategies, managing PPC campaigns, and optimizing ad performance. Strong leadership skills in mentoring teams and maintaining client communication to align with business objectives.

Highest-signal resume keywords

SEM Strategy DevelopmentPPC Campaign ManagementGoogle Ads CertificationData Analysis ProficiencyTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchCompetitive AnalysisCampaign Budget ManagementAd Copy OptimizationConversion Rate OptimizationPerformance Max Campaign ManagementSEO Proficiency

Soft Skills

Analytical SkillsCommunication SkillsPresentation Skills

Tools & Technologies

Google AdsBing AdsGoogle Analytics

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Search Engine MarketingPay-Per-ClickLanding Page OptimizationClient Objectives

About the role

Key responsibilities & impact

Develop and execute SEM strategies in line with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs
Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others
Write and optimize ad copy for maximum click-through rates (CTR)
Set up and optimize landing pages for conversion rate optimization (CRO)
Lead and mentor a team of Paid Search Strategists
Monitor and analyze campaign performance using various analytics tools
Maintain regular communication with clients to understand their business goals and objectives

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO (Search Engine Optimization) is a plus
Familiarity with web analytics tools like Google Analytics

Benefits

Comp & perks

High-character, fun, and cohesive work culture
Competitive base salary
PTO that is genuinely encouraged
Affordable, low-deductible health insurance plans
Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
401k with company match
Remote work flexibility
Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
Professional/individual development stipend