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Senior Paid Social Strategist
Accelerated Digital MediaSenior Paid Social Strategist at OuterBox leading paid social campaigns for digital health and e-commerce brands. Developing strategies, managing campaigns, and optimizing for performance.
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
paid media advertisingpaid social advertising strategiesaudience researchcampaign optimizationdata analysisKPI tracking
Soft Skills
organizational skillscommunication skillsinterpersonal skillswriting skillscollaborationmultitaskingability to work under pressuretask-oriented
Tools & Technologies
Meta Ads ManagerTikTokLinkedInPinterestGoogle AnalyticsMicrosoft OfficeWordExcel
Certifications & Qualifications
Facebook BlueprintTikTok Academy
Industry Keywords
digital healthe-commercecampaign performancecompetitive analysissearch marketing
About the role
Key responsibilities & impact- Lead the paid social media advertising efforts for our digital health and e-commerce clients.
- Develop and implement paid social strategies, managing campaigns across various platforms.
- Optimize campaigns for optimal performance, stay current with industry trends, and collaborate with clients to achieve their marketing objectives.
- Conduct audience research and segmentation to maximize ad relevance and performance.
- Monitor and analyze campaign performance, generating regular reports to track KPIs and campaign effectiveness.
Requirements
What you’ll need- 5+ years of experience with paid media advertising.
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Experience developing and executing paid social advertising strategies for enterprise-level businesses
- Excellent organizational, communication, and interpersonal skills, especially writing skills
- Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
- Experience with Meta Ads Manager, Tiktok, Linkedin, Pinterest, and others.
- Working knowledge of Google Analytics
- Proficient with Microsoft Office, specifically Word and Excel
- Ability to work well with a team and be collaborative
- Multitasker with the ability to work under pressure, meet deadlines, and is task-oriented
- Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
- Strong analytical skills and proficiency in data analysis tools.
- A tactical thinker with the ability to see the strategic picture as well
Benefits
Comp & perks- High-character, fun, and cohesive work culture
- Competitive base salary
- PTO that is genuinely encouraged
- Affordable, low-deductible health insurance plans
- Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
- 401k with company match
- Remote work flexibility
- Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
- Professional/individual development stipend
- Summer Fridays