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Senior Paid Social Strategist
Accelerated Digital MediaSenior Paid Social Strategist at OuterBox leading paid social campaigns for digital health and e-commerce brands. Developing strategies, managing campaigns, and optimizing for performance.
About the role
Key responsibilities & impact- Lead the paid social media advertising efforts for our digital health and e-commerce clients.
- Develop and implement paid social strategies, managing campaigns across various platforms.
- Optimize campaigns for optimal performance, stay current with industry trends, and collaborate with clients to achieve their marketing objectives.
- Conduct audience research and segmentation to maximize ad relevance and performance.
- Monitor and analyze campaign performance, generating regular reports to track KPIs and campaign effectiveness.
Requirements
What you’ll need- 5+ years of experience with paid media advertising.
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Experience developing and executing paid social advertising strategies for enterprise-level businesses
- Excellent organizational, communication, and interpersonal skills, especially writing skills
- Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
- Experience with Meta Ads Manager, Tiktok, Linkedin, Pinterest, and others.
- Working knowledge of Google Analytics
- Proficient with Microsoft Office, specifically Word and Excel
- Ability to work well with a team and be collaborative
- Multitasker with the ability to work under pressure, meet deadlines, and is task-oriented
- Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
- Strong analytical skills and proficiency in data analysis tools.
- A tactical thinker with the ability to see the strategic picture as well
Benefits
Comp & perks- High-character, fun, and cohesive work culture
- Competitive base salary
- PTO that is genuinely encouraged
- Affordable, low-deductible health insurance plans
- Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
- 401k with company match
- Remote work flexibility
- Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
- Professional/individual development stipend
- Summer Fridays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media advertisingpaid social advertising strategiesaudience researchcampaign optimizationdata analysisKPI tracking
Soft Skills
organizational skillscommunication skillsinterpersonal skillswriting skillscollaborationmultitaskingability to work under pressuretask-oriented
Certifications
Facebook BlueprintTikTok Academy