Abnormal Security

Performance Marketing

• Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms.
• Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact.
• Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration.
• Optimize campaigns for pipeline and revenue outcomes, not vanity metrics.
• Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable.
• Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions.
• Design and execute structured experiments across channels, formats, and targeting strategies.
• Evaluate and scale emerging paid media opportunities.
• Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting.
• Support GTM initiatives, product launches, events, and regional strategies.
• Own performance reporting and translate data into insights and recommendations.
• Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.

Senior Paid Media Manager

Manager

• Lead and develop a team of 4-5 Customer Trust professionals; establish team goals, operating cadence, and career development paths.
• Own the end-to-end Customer Trust program strategy, roadmap, and KPIs; report on program effectiveness to GRC Director, CISO, and executive leadership.
• Serve as the escalation point and subject matter expert for complex customer security, privacy, and compliance inquiries.
• Own and drive all customer and prospect security questionnaires and RFP responses; ensure timely, accurate, and high-quality deliverables.
• Serve as the primary point of contact for customer security conversations—join calls, present Abnormal's control environment, and address customer concerns with confidence and credibility.
• Partner with Sales and Customer Success to support strategic deals and customer renewals requiring security assurance.
• Own the Trust Center (SafeBase or equivalent)—manage configuration, content, access, and continuous improvement.
• Curate and maintain all customer-facing security documentation including pen-test reports, SOC 2 reports, ISO certifications, policies, and whitepapers.
• Analyze customer demand signals to proactively develop new content (whitepapers, FAQs, one-pagers) that anticipates customer needs and reduces inbound volume.
• Review Security Contract Exhibits, Data Processing Agreements (DPAs), and privacy addenda; provide timely, informed feedback to Legal and customers.
• Partner with Legal to standardize security and privacy contract language and streamline negotiation workflows.
• Build strong partnerships with Sales, Legal, Product Security, Compliance, and Engineering to ensure cohesive messaging and efficient processes.
• Stay current on regulatory developments (GDPR, CCPA, industry frameworks) and translate implications for customer-facing communications.

Senior Manager, Customer Trust

Marketing

• Assist in planning and executing regional marketing campaigns and events, including webinars, field events, and third-party sponsorships.
• Partner with sales and channel stakeholders to support account-based marketing initiatives and localized campaign execution.
• Customize corporate marketing content for regional relevance, including landing pages, invites, and follow-up communications.
• Track and report on campaign performance metrics in systems like Salesforce and Sigma, with guidance from senior team members.
• Manage logistics and timelines for assigned programs, ensuring smooth execution and delivery.

Revenue Marketing Specialist

Full-stack Engineer

• Architect the 'Agent-Ready' infrastructure, building the sandboxed environments and headless interfaces that allow AI agents to execute safely without human hand-holding
• Embed with product teams to identify friction in the 'Plan → Code → Test' loop, shipping 0-to-1 internal tools that ruthlessly automate bottlenecks
• Replace manual human validation with deterministic proof; build the validation frameworks that allow agents to verify their own work
• Act as a technical scout for the organization, critically evaluating emerging agentic frameworks to inform our build-vs-buy strategy

Staff Software Engineer – GenAI Innovations

Communications

• Drive the quality, clarity, and effectiveness of Abnormal’s internal communications, ensuring employees consistently understand what is happening across the company, why it matters, and how their work connects to our mission and priorities.
• Craft clear, effective, and compelling employee communications across formats, and serve as a trusted internal communications partner by reviewing and advising on employee-facing messages from other teams to ensure clarity, tone, and alignment.
• Execute a clear, predictable internal communications drumbeat across company-wide updates, recurring rhythms, and ad hoc moments, balancing transparency, context, and signal so communication builds trust without creating noise.
• Own the internal communications calendar for cross-functional and leadership visibility, partnering with Corporate Communications, Product Marketing and Brand teams as needed for full-scope transparency.
• Translate leadership, People Team, and cross-functional inputs into clear, employee-ready communications that provide framing, prioritization, and relevance, especially during periods of change or rapid growth.
• Strengthen cross-company awareness and connection by surfacing meaningful work, milestones, and contributions across teams and regions, reinforcing shared narratives and a sense of progress in a distributed environment.
• Partner closely with Talent Brand and Corporate Communications to ensure internal storytelling and company updates are aligned with external narratives, major announcements, and company moments, creating a tight feedback loop between what employees experience internally and what the market hears externally.
• Own recognition and visibility communications, ensuring celebrations of milestones, contributions, and industry moments are timely, inclusive, and globally relevant.
• Apply AI tools to improve the speed, consistency, and clarity of internal communications outputs, experimenting with approaches that meaningfully improve signal quality and reduce manual effort.
• Monitor engagement, feedback, and sentiment signals related to internal communications, using insight to refine messaging, cadence, and formats and to proactively flag risks or misalignment.

Internal Communications Manager

Sales Development Rep

• Contact potential clients through outbound cold calls, emails, and LinkedIn
• Identify client needs and suggest appropriate products/services
• Proactively seek new business opportunities in the market
• Qualify leads from marketing campaigns as sales opportunities
• Exercise leadership, demonstrate effective sales planning, and work in a positive and motivating way with internal counterparts and external customers
• Meet or exceed monthly, quarterly and yearly targets
• Effectively partner and work across sales teams
• Act as the subject matter expert on Abnormal Security product offering

Sales Development Representative

Sales Operations Manager

• Coach and mentor new hires, in-seat sellers, and managers
• Design, refine, and deliver enablement programs through Abnormal University
• Partner to deliver world-class onboarding for new GTM hires
• Use performance data and field insights to identify gaps
• Work cross-functionally with Sales, SDRs, Field Marketing, Channel, etc.
• Expand just-in-time enablement by delivering best practices, content, and coaching
• Collaborate with GTM leadership to identify enablement gaps

Senior Sales Enablement Manager

Analyst

• Own detection performance outcomes for 3-5 strategic customer accounts, ensuring the AI engine maintains high efficacy aligned to each customer’s risk tolerance and priorities.
• Become a reliable resource for customer detection issues, handling high-priority false positive and false negative escalations, often using investigation outputs from Email Security Analysts and other Threat Intel inputs.
• Monitor and analyze misclassification patterns using internal detection analysis dashboards and tools.
• Perform incident triage and alert correlation to systematically diagnose why detections produce false positives or miss threats, using IOCs and TTPs.
• Design and implement detection tuning strategies based on customer-specific signals, attack patterns, threat intelligence, and behavioral characteristics, following established methodologies.
• Fine-tune detection thresholds and configurations to optimize precision while maintaining coverage against emerging threats, balancing detection efficacy with customer experience.
• Generate and present impact reports that demonstrate measurable improvement in detection improvement to both customers, and internal stakeholders, in close partnership with GTM teams.
• Maintain close alignment with Sales and Customer Success leads to understand customer pain points, renewal risks, and what matters most for securing deals, without taking on primary account management responsibilities.
• Document detection issues, investigation findings, and tuning approaches in a structured, reusable format to enable team learning and program improvement.
• Review audit logs and analyze system interactions using internal and external tools, including AI-based analytical tools, to identify root causes, and tuning opportunities.
• Identify cross-customer patterns and contribute tuning methodologies to the operational playbook that can be leveraged across the program.
• Submit D360 CFN reports and AISM submissions to improve global detection coverage based on customer findings.
• Provide feedback to tooling team on analysis gaps, needed capabilities, and opportunities for automation, helping shape the roadmap for detection analysis and tuning tools.
• Support training of other team members by sharing investigation insights and developing repeatable methodologies, including leveraging outputs from Email Security Analysts to scale tuning impact.
• Leverage AI tools (ChatGPT, Claude, Claude Code, etc.) in established workflows and investigations to accelerate research, automate routine tasks, enhance documentation, and improve problem-solving efficiency

Embedded Detection Analyst

Sales Engineer

• Serve as the technical authority and primary technical decision partner in enterprise sales cycles, from discovery through close, including full ownership of Proof of Value (POV) success criteria and outcomes
• Lead architecture-level conversations with security, email, and identity teams
• Run technical discovery that uncovers risk, not just requirements
• Conduct technical and competitive landscape research to effectively address customer questions and objections
• Confidently answer architecture-level and modern threat questions without deferring to Product or Engineering
• Articulate why legacy secure email gateways fail against social engineering and identity-based attacks
• Educate sales executives and partners on Abnormal AI’s products, platform, and security posture
• Obsessively drive customer satisfaction and successful Enterprise outcomes

Enterprise Sales Engineer

Sales

• Recruit and hire a world class team of enterprise sellers, on time and on budget.
• Clearly articulate, manage and enable enterprise seller to hit all key productivity metrics and milestones of growth.
• Instil a disciplined approach to pipeline generation leveraging all available resources including field sales, marketing, channel partners, and sales development to accelerate new business.
• Develop an overall account strategy for the region resulting in strong execution and collaborative team selling.
• Partner closely with Sales Engineering to deliver outstanding product demonstrations and a repeatable technology validation / proof-of-concept program.
• Build a strong partnership with existing customers that focuses on value realisation and customer retention delivered through high renewal rates, rapid upsell expansion, and customer referrals.
• Effectively forecast monthly/ quarterly revenue to executive leadership through disciplined deal inspection and forecast methodology.
• Develop strategic relationships with existing channel partners and the development of new channel partners.
• Facilitate Quarterly Business Reviews to measure sales productivity, plan execution, and progress against strategic objectives.
• Identify, cultivate, and close new business at executive levels (CISO/CIO/CTO) in enterprise accounts within the designated territory.
• Own responsibility for the sales team in your defined territory with the goal to overachieve new annual recurring revenue quota for the region.
• Work with your team to focus on selling to enterprise accounts (>3k mailbox organisations) from initial conversations through signing a contract and up-selling once they’re a customer.
• Recruit and hire a team that meets the projected productive capacity of the region while staying within budget. Build and maintain a bench of future candidate relationships to stay ahead of team changes.
• Lead a data-driven business that develops each Account Executive in the most critical areas to advance their skillset and NARR results.
• Maintain relationships with key region customers to ensure timely renewal and upsell opportunities.
• Be a voice for the customer/prospect with internal teams including Sales Engineering/POV team, Product and Marketing to ensure appropriate prioritisation to close more revenue.

Regional Sales Director

Brand Manager

• Own the execution and scaling of Talent Brand programs globally, translating Talent Brand strategy and EVP into clear, repeatable systems that show up consistently across social media, employer platforms, the careers site, the Talent Blog, and the candidate journey.
• Lead employee storytelling across channels by developing a steady, credible content drumbeat that reflects real work and real people, and by partnering with Corporate Comms and Content to feature those stories on Abnormal’s core social platforms.
• Drive employee advocacy internally through organic channels by building the programs, guidance, and AI-enabled tools that increase participation, consistency, and reach, while keeping storytelling authentic and employee-led.
• Own Talent Brand content and storytelling across owned external channels, ensuring they stay current, mission-aligned, and reflective of the employee experience, and partnering with Brand to maintain visual and narrative consistency.
• Manage and evolve Abnormal’s Talent Brand presence across employer platforms, strengthening third-party credibility and ensuring our external reputation reflects who we are today.
• Develop and maintain measurement models that define where we invest, where we do not, and how Talent Brand performance is evaluated, using signals to guide prioritization, iteration, and long-term focus.
• Pilot and test new content formats and channels to meet talent where they are, especially AI-forward and technical audiences, and make informed decisions about what should scale based on performance and relevance.
• Partner with Brand and Internal Multimedia teams to develop campaign-driven Talent Brand content that supports hiring priorities and broader company moments, and identify opportunities to integrate employee storytelling into brand-led initiatives and cross-share content where it adds credibility and reach.
• Become the internal owner and subject matter expert for our employee storytelling video tool, expanding its use cases, embedding it into storytelling workflows, and enabling teams to participate confidently and consistently.
• Use AI tools to improve speed, consistency, and scale across Talent Brand work, continuously refining how programs operate and modeling AI-forward ways of working within People and Company Operations.

Talent Brand Manager

• Lead and mentor a team of Enterprise Sales Engineers, ensuring high technical credibility and customer engagement
• Coach through regular 1:1s, deal reviews, and skills development
• Recruit and onboard SE talent as the region scales
• Own technical execution for enterprise sales cycles for quality customer experiences
• Act as a senior escalation point and trusted advisor on strategic opportunities
• Partner with Sales leadership to improve qualification and win rates
• Design and improve systems, processes, and enablement materials for SE performance
• Act as a voice of the customer for Northern Europe for product direction and roadmap prioritization

Sales Engineering Manager – Enterprise

• Own Regional Pipeline Goals: Drive net-new and expansion pipeline generation aligned to regional revenue targets through multi-channel marketing programs.
• Campaign Development, Execution & Localisation: Plan and execute integrated campaigns, including digital, events, email, ABM, webinars that are tailored to the needs of regional markets and buyer personas using the correct language and adjusting for regional nuance.
• Sales Alignment: Partner with regional sales leadership and SDRs to define campaign priorities, ensure strong lead handoff processes, and deliver enablement tools for effective pre and post event engagement.
• Data-Driven Performance Optimization: Track and analyze campaign performance and funnel metrics (MQLs, SALs, pipeline contribution, ROI); iterate based on insights and provide regular stakeholder reporting.
• Local Activation: Manage field events, sponsorships, executive programs, and third-party partnerships to increase engagement and influence in key accounts.
• Cross-Functional Collaboration: Work with corporate marketing, product marketing, digital, content, and partner teams to align messaging and amplify programs regionally.
• Channel partnership: Collaborate with partners to co-create and execute marketing programs that drive joint pipeline and engage end users across key touchpoints.
• Manage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
• Measure success of programs via analytics and reporting, tracking pipeline goals across the region.
• Communicate program status & progress to the marketing director, sales leaders and other stakeholders.
• Build process & automation wherever possible to improve output and efficiency of the FCM team and its stakeholders.
• Monitor and update FCM team events calendar and internal team weekly meeting.
• Assist with updating FCM marketing projects in Asana as needed.
• Lead special efforts and projects as needed.

Field and Channel Marketing Manager

Backend Engineer

• Develop robust and scalable security features using Python/Go and AI powered tools.
• You will be relied upon to own feature delivery for a Standing Team -- to design, decompose, execute, and launch.
• Conduct thorough testing of applications, including unit testing and integration testing.
• Use debugging tools and techniques to diagnose and fix issues in a timely manner.
• Communicate effectively in an async manner with team members to provide updates, discuss challenges and propose solutions.
• You will be participating in code reviews to maintain code quality and in system design discussions.
• Actively contribute to knowledge sharing within the team and participate in professional development activities.

Software Engineer – Back End

Account Manager

• Drive partner-sourced pipeline and bookings by identifying and onboarding high-impact partners, including national, regional, and MSSP channels.
• Collaborate with internal channel and sales leadership to develop targeted recruitment and enablement strategies.
• Create and maintain Partner Account Plans with top partners, incorporating measurable sales, marketing, and enablement objectives.
• Coordinate demand generation activities with channel marketing to drive awareness and qualified leads.
• Align closely with regional sales teams to connect top prospects with suitable partners, facilitating measurable pipeline growth.
• Serve as a strategic liaison between Abnormal’s field leadership and partner executives, ensuring alignment and collaboration across organizations.
• Conduct regular training and knowledge-sharing sessions to ensure partner teams are fully equipped to position and sell Abnormal's offerings.
• Represent partner interests internally and advocate for high-quality execution of co-marketing, certification, and partner program initiatives.
• Take ownership of national partner relationships and drive quarterly planning and enablement to strengthen these engagements.
• Develop expertise in key areas of channel operations (e.g., deal registration, enablement programs, incentive platforms), and lead knowledge-sharing across the team.