Senior Lifecycle Marketing Manager
1-800 CONTACTS
Tableau
Senior Digital Marketing, Storefront
1-800 CONTACTS
full-time
Posted on:
Origin: • 🇺🇸 United States • Utah
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Deliver personalized experiences on web and app storefronts; Lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth; Refine customer segmentation within Marketing Automation Platform and analyze performance in Adobe and Tableau; Launch and monitor A/B personalization tests across web and app storefronts; Interpret campaign test performance and translate into key takeaways; Guide timely and accurate execution of projects via Jira; Build and maintain cross-functional relationships with web and app teams to improve personalization
Requirements
- 3+ years of digital marketing experience, preferably in an ecommerce, direct-to-consumer business; Web/app experience is preferred; Experience executing and managing a/b or multivariant tests is required; Experience with machine learning and reinforcement learning is a plus; Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus; Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.); Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS); This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah
