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Performance Marketing

• Assist in managing and monitoring paid social campaigns across platforms such as Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, and YouTube.
• Support the Social team by helping track campaign performance on a daily, weekly, and monthly basis, and contributing to performance summaries and observations.
• Help gather and analyze performance data to identify trends, insights, and areas for improvement, with guidance from senior team members.
• Learn how to apply data-driven thinking to campaign planning and optimization, including testing different variables and understanding budget efficiency.
• Assist with preparing reports on campaign performance, key metrics, and optimization efforts for internal review.
• Work closely with the creative team to help organize creative briefs, support campaign launches, and track how creative performs across channels.
• Support ongoing creative testing efforts by helping document results, learn from performance patterns, and share insights with the team.
• Collaborate with creative, content, and analytics teammates to help ensure campaigns are aligned and executed smoothly.
• Stay curious and engaged with paid social trends, platform updates, and new tools, using this role as an opportunity to learn and grow in the digital marketing space.

Paid Social Intern

Communications

• Design, configure, administer, and support enterprise unified communications and NICE CXone CCaaS platforms, including voice routing, IVR, queues, call recording, analytics, and user administration
• Lead platform enhancements and optimization efforts to improve reliability, scalability, and customer experience across customer-facing teams
• Act as a senior escalation point for complex UC, voice, and contact center incidents, including root cause analysis and long-term remediation
• Apply industry best practices to ensure high availability, performance, and resilience across cloud-based telephony and CCaaS environments
• Design and influence long-term unified communications and contact center architectures that support current and future business needs
• Partner with call center leadership, product, engineering, networking, systems, and security teams to integrate voice and contact center platforms with enterprise systems and workflows
• Work directly with carriers and UC/CCaaS vendors to order, implement, troubleshoot, and maintain services and integrations
• Serve as a technical liaison for advanced vendor support cases and contribute to strategic planning and roadmap discussions
• Create and maintain technical documentation, diagrams, runbooks, and standard operating procedures
• Participate in an on-call rotation supporting 24x7 production systems, including incident response, platform changes, and scheduled upgrades
• Perform maintenance and platform updates during off-hours as needed to minimize business impact

Senior Unified Communications Engineer

Marketing

• Identify opportunities to leverage customer data—including zero-party data, behavioral and engagement data, customer consumption signals, and customer support interaction data—to execute personalization strategies and inform predictive models
• Develop and execute a roadmap to enhance customer data within our CDP and marketing automation platforms to drive retention, cross-sell, and personalization
• Organize and prioritize work queues across product, marketing operations, and data engineering teams to execute the personalization roadmap
• Partner with data engineering and other marketers to supply reinforcement learning models with data to drive better outcomes
• Identify and unlock opportunities to build a more personalized customer journey and expand personalization capabilities across marketing channels and storefronts

Senior Personalization Marketing Manager

Call Center Representative

• Work with and develop managers to be better managers and coaches to our front-line associates
• Monitor and improve on the operational effectiveness of our outbound sales and verification departments. This includes overview of cross functional and cross departmental projects and processes, agent compensation and incentive programs, agent engagement initiatives, as well as monitoring and improving department KPI performance
• Work closely with the Senior Manager of Compliance and Retention to execute and operationalize initiatives for improving and maintaining a great environment for agents and managers
• Coach and manage for improved performance
• Read and comprehend legal documents
• Work well with others and build trusting relationships across various areas of any organization
• Provide a vision and get buy-in from individuals
• Communicate well to down lines, peer lines and uplines
• Demonstrate good administrative skills to follow through on commitments and deadlines

Senior Call Center Manager

QA Engineer

• Design and execute test strategies and plans for medium-to-large features
• Perform manual testing for new functionality while growing automation coverage
• Build and maintain UI and API automated tests (Playwright and Cypress)
• Validate quality using logs, SQL queries, and monitoring tools (e.g., Application Insights, Splunk)
• Test web flows across multiple browsers, devices, and responsive layouts
• Collaborate with developers on testability, CI/CD quality gates, and defect prevention
• Mentor and provide feedback to junior QEs, sharing best practices and reusable assets
• Promote continuous improvement in team testing practices
• Contribute to observability by setting up alerts, dashboards, and production validation checks
• Ensure accessibility standards (WCAG) and performance baselines are considered in testing.

Quality Assurance Engineer

Growth Marketing

• Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences.
• Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
• Build and execute the annual brand strategy to strengthen awareness, desirability, and cultural relevance in vision care.
• Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences.
• Oversee campaign development — creative concepts, casting, PR, influencer partnerships, and brand collaborations.
• Evolve brand tone, content pillars, and storytelling across channels (web, email, social, and paid).
• Drive consistent creative standards across all touch points.
• Develop a deep understanding of our first-party data and third-party data to deploy toward creative and messaging direction and campaign targeting objectives.
• Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead capture and nurture.
• Partner with Storefront teams to develop optimal customer onboarding experiences.
• Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin.
• Act as the connective tissue between internal leadership and external partners, ensuring brand consistency and growth alignment across all channels.
• Roll up your sleeves with our agency partners — from ad creative and email flows to influencer and PR moments.
• Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones.
• Own the new customer acquisition target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments.
• Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition.
• Optimize upper funnel awareness for incrementality and continually for improved results.
• Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence.
• Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel.

Director of Growth Marketing

• Provide strategic insights to enhance customer retention through CRM efforts, supporting CRM leaders and planners through actionable insights
• Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization
• Support CRM optimization initiatives across channels like email, text, app notifications, outbound calling, and present findings to refine future analyses
• Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members
• Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership
• Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes
• Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals
• Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Tableau, Excel, SQL, and more
• Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively
• Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations