Digital Marketing Manager – Healthcare, SUD Treatment
Crossroads
WordPress
Associate Digital Marketing Specialist
Veralto
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $73,000 per year
Job Level
JuniorMid-Level
Tech Stack
TableauWordPress
About the role
- Support marketing campaign strategy and execution for demand generation, lead generation, and account-based marketing across channels for paid advertising, email marketing, and social media
- Help contribute to social media calendar with fresh takes on existing and new content
- Help develop and refresh ad creatives for various campaigns to improve engagement and conversions, including writing, proofing, graphic design, video creation
- Collaborate cross-functionally to help brainstorm, research, plan, and execute marketing campaigns to reach revenue goals and objectives
- Assist with data mining to create and maintain target contacts and companies lists for campaigns from various sources including CRM, contact databases, website visitor identification tools
- Assist with writing and executing email campaigns to nurture existing and prospective customer relationships
- Help with data analysis and reporting efforts to measure campaign effectiveness and identify opportunities for improvement
- Perform other duties as assigned
Requirements
- Bachelor’s degree required or equivalent 3 years of relevant experience
- Bachelor’s degree in marketing or related field with 1-3 years of experience
- Familiarity or developing knowledge of LinkedIn Ads, Facebook Ads, Google Ads, SEO, and Email Marketing
- Experience executing campaigns and related strategies
- Graphic design skills are a must; familiarity with Canva or Adobe Suite preferred
- Self-directed and ability to work independently with minimal supervision
- Website management experience preferred, including building landing pages with effective messaging
- Ability to quickly learn digital marketing automation, analytics, and CRM tools (WordPress, HubSpot, Salesforce, Google Analytics, Looker, Tableau)
- Developing understanding of data privacy compliance rules and mechanisms for cookies and consent management
- Developing understanding of customer journey touchpoints for B2B marketing
- Required skills: written and oral communications, interpersonal skills, teamwork & leadership, personal organization, prioritization, time management, project management
- Ability to field many ad hoc reporting requests and requirements
- Ability to work in a high-pressure environment
- Google, HubSpot and other related certifications preferred
- Previous experience in a similar digital marketing role or agency experience
- B2B industrial marketing experience in the Specialty Chemical Domain is a plus
- Experience specific to the commercial operations of the water treatment industry a plus
