Veralto

Associate Digital Marketing Specialist

Veralto

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $65,000 - $73,000 per year

Job Level

JuniorMid-Level

Tech Stack

TableauWordPress

About the role

  • Support marketing campaign strategy and execution for demand generation, lead generation, and account-based marketing across channels for paid advertising, email marketing, and social media
  • Help contribute to social media calendar with fresh takes on existing and new content
  • Help develop and refresh ad creatives for various campaigns to improve engagement and conversions, including writing, proofing, graphic design, video creation
  • Collaborate cross-functionally to help brainstorm, research, plan, and execute marketing campaigns to reach revenue goals and objectives
  • Assist with data mining to create and maintain target contacts and companies lists for campaigns from various sources including CRM, contact databases, website visitor identification tools
  • Assist with writing and executing email campaigns to nurture existing and prospective customer relationships
  • Help with data analysis and reporting efforts to measure campaign effectiveness and identify opportunities for improvement
  • Perform other duties as assigned

Requirements

  • Bachelor’s degree required or equivalent 3 years of relevant experience
  • Bachelor’s degree in marketing or related field with 1-3 years of experience
  • Familiarity or developing knowledge of LinkedIn Ads, Facebook Ads, Google Ads, SEO, and Email Marketing
  • Experience executing campaigns and related strategies
  • Graphic design skills are a must; familiarity with Canva or Adobe Suite preferred
  • Self-directed and ability to work independently with minimal supervision
  • Website management experience preferred, including building landing pages with effective messaging
  • Ability to quickly learn digital marketing automation, analytics, and CRM tools (WordPress, HubSpot, Salesforce, Google Analytics, Looker, Tableau)
  • Developing understanding of data privacy compliance rules and mechanisms for cookies and consent management
  • Developing understanding of customer journey touchpoints for B2B marketing
  • Required skills: written and oral communications, interpersonal skills, teamwork & leadership, personal organization, prioritization, time management, project management
  • Ability to field many ad hoc reporting requests and requirements
  • Ability to work in a high-pressure environment
  • Google, HubSpot and other related certifications preferred
  • Previous experience in a similar digital marketing role or agency experience
  • B2B industrial marketing experience in the Specialty Chemical Domain is a plus
  • Experience specific to the commercial operations of the water treatment industry a plus