Marketing

• Increase glasses purchases among contact lens customers
• Convert glasses shoppers into buyers
• Improve retention of glasses customers
• Develop strategies to identify and target contact lens customers who may need glasses and segment our glasses customer base
• Partner with CRM, marketing operations, and creative teams to promote glasses at pivotal moments in the contact lens customer journey
• Engage glasses customers with campaigns featuring new styles and targeted promotions to encourage repeat purchases
• Craft compelling, on-brand messaging for different customer segments and partner with creative teams
• Continuously test and optimize campaigns to enhance messaging, targeting, and personalization
• Track campaign performance, generate reports, and share insights to inform future strategies

Senior Lifecycle Marketing Manager

Senior Field Marketing Manager, Enterprise

Senior LifeCycle Marketing Manager

Senior Associate, Marketing

Web Marketing Manager

In-House Marketing Agent