Zendesk

Campaign Marketing Manager

Zendesk

full-time

Posted on:

Location: California • 🇺🇸 United States

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Salary

💰 $103,000 - $155,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Work jointly with NA Campaign specialists to develop and implement integrated multi-channel campaigns to acquire net new ICP contacts, drive engagement and convert new logos.
  • Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
  • Use technology platforms and leverage data to define high-intent audiences and target them effectively.
  • Work with content teams to produce compelling content and messaging aligned with target ICPs and buying stages.
  • Conduct market research and competitor analysis to inform strategic direction.
  • Collaborate cross-functionally to activate campaign plans in the North America region.
  • Work with xDR teams to develop strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs.
  • Monitor campaign performance, adjust strategies based on data and KPIs, and track lead flow.
  • Prepare and present regular performance reports and campaign insights with recommendations to regional marketing and account teams.

Requirements

  • 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry.
  • Proven capability in creating and implementing successful demand generation campaigns.
  • Strong analytical skills and experience with data-driven marketing.
  • Excellent project management skills with the ability to handle multiple projects simultaneously and strong attention to detail.
  • Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
  • Exceptional communication and collaboration skills.
  • Ability to create concise presentations.
  • Strategic problem solver with a growth mindset.
  • Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
  • Must be able to attend local office for part of the week (hybrid requirement).
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