Campaign Marketing Manager

Zendesk

full-time

Posted on: 9/6/2025

Origin: • 🇺🇸 United States • California

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💰 $103,000 - $155,000 per year

Mid-LevelSenior

Tableau

About the role

Work jointly with NA Campaign specialists to develop and implement integrated multi-channel campaigns to acquire net new ICP contacts, drive engagement and convert new logos.
Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
Use technology platforms and leverage data to define high-intent audiences and target them effectively.
Work with content teams to produce compelling content and messaging aligned with target ICPs and buying stages.
Conduct market research and competitor analysis to inform strategic direction.
Collaborate cross-functionally to activate campaign plans in the North America region.
Work with xDR teams to develop strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs.
Monitor campaign performance, adjust strategies based on data and KPIs, and track lead flow.
Prepare and present regular performance reports and campaign insights with recommendations to regional marketing and account teams.

5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry.
Proven capability in creating and implementing successful demand generation campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent project management skills with the ability to handle multiple projects simultaneously and strong attention to detail.
Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
Exceptional communication and collaboration skills.
Ability to create concise presentations.
Strategic problem solver with a growth mindset.
Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
Must be able to attend local office for part of the week (hybrid requirement).