Product & Segment Marketing Manager – Real Estate
Seek Now
full-time
Posted on:
Location Type: Remote
Location: Remote • Kentucky • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the Real Estate vertical strategy —SFR, BTR, Multifamily, and Commercial segments
- Research and validate market opportunities; identify buyer personas, use cases, and unmet needs
- Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors
- Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales
- Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals
- Design and execute fast, test-and-learn GTM plans for new products and services
- Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works
- Develop early customer proof points, case studies, and reference stories that validate SeekNow’s value in new markets
- Build content fast—landing pages, case studies, whitepapers, webinars, and sales decks—to support pilots and early growth campaigns
- Use AI tools to accelerate research, drafting, and iteration while maintaining quality and brand consistency
- Collaborate with the Content & Thought Leadership team to extend SeekNow’s authority into new market conversations
- Partner with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to launch multi-channel campaigns
- Create vertical-specific programs that generate awareness, pipeline, and revenue in new markets
- Work cross-functionally to establish sales enablement materials, playbooks, and competitive positioning
- Track market response, pilot performance, and conversion metrics to refine positioning and go-to-market plans
- Own KPIs for pipeline growth, campaign velocity, and product adoption in Real Estate
- Provide executive visibility into early results and lessons learned—showing what’s working and where to pivot
Requirements
- 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries
- Experience launching new products or entering emerging markets
- Proven ability to move quickly from strategy to execution and iterate based on results
- Exceptional storytelling skills and ability to communicate value to executive and operational buyers
- Experience with Salesforce, HubSpot, or other marketing automation tools
- High comfort level with AI tools and data-driven experimentation
- Entrepreneurial mindset—comfortable operating with limited data and high autonomy
Benefits
- health, dental, and vision insurance
- 401K with company match
- paid time off (PTO)
- short and long-term disability insurance
- AD&D insurance
- life insurance
- more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingproduct launchmarket analysisgo-to-market strategycampaign managementdata-driven experimentationstorytellingsales enablementcontent creationKPI tracking
Soft skills
strategic thinkingcommunicationcollaborationentrepreneurial mindsetadaptabilityanalytical skillsleadershipcreativityproblem-solvingexecutive visibility