Social Media Manager

• Organize and optimize paid campaigns across Meta and TikTok
• Develop strategies to scale campaigns and maximize ROAS
• Monitor and optimize performance based on ROAS, CPA, CTR , and other key metrics
• Run A/B tests across creatives, audiences, and landing pages
• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
• Analyze campaign data using tools like Google Analytics and ad platforms
• Provide clear, data-driven insights and recommendations to improve performance
• Stay updated on platform changes, trends, and new opportunities
• Monitor competitors and identify new strategies to stay competitive

Social Media Advertising Specialist

• Own and manage the organic content calendar across Instagram and Facebook
• Guide caption writing and creative assets while ensuring all content reflects the founder’s educational voice and brand standards
• Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
• Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
• Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
• Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
• Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
• Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
• Propose paid social creative concepts and audience ideas informed by organic performance data
• Monitor and report on paid social performance within platforms; surface insights to the DTC Manager
• Ensure paid social creative is aligned with organic brand voice and content standards
• Maintain and apply the founder’s educational voice across all social content
• Coordinate with the founder and creative team for periodic content shoots as founder-led content programming develops
• Support planning for future live sessions and long-form founder content as this programming is built out
• Help identify content opportunities that strengthen the founder’s authority, credibility, and audience engagement
• Manage community interactions in accordance with company policies and regulatory requirements
• Escalate customer service issues, product complaints, medical questions, adverse events, and sensitive inquiries to the appropriate internal teams
• Ensure all social media content complies with applicable FDA, FTC, platform, and company guidelines
• Maintain brand-safe community management practices across all social channels
• Track and report on key organic metrics, including follower growth, engagement rate, reach, impressions, content output volume, and community response metrics
• Monitor paid social performance and consolidate reporting for DTC Manager review
• Use data to identify which content formats, topics, and cadences are driving results
• Deliver a recurring social performance summary to the Director of Strategy
• Provide recommendations based on performance data, audience behavior, and emerging platform trends
• Establish scalable workflows, content planning processes, reporting frameworks, and community management standards
• Help evaluate and implement social media management, scheduling, listening, and reporting tools as needed
• Build documentation and best practices that support future team growth and channel expansion
• Partner with the DTC & Performance Marketing Manager on paid social strategy, creative briefing, and performance reporting
• Pull from the internal creative team’s asset library; brief and direct new asset production as needed
• Loop into the Customer Care team for insights on common customer questions, feedback themes, and community sentiment to inform content
• Build and scale the company's founder-led digital education platform by establishing YouTube and other video channels as primary destinations for expert health education and audience engagement.
• Lead setup and launch of TikTok organic presence and support evaluation of TikTok Shop in coordination with the DTC & Performance Marketing Manager
• Build a Reddit presence through organic community participation — engaging in relevant subreddits and positioning the brand as a trusted educational voice without overt promotion
• Support LinkedIn employer brand presence in partnership with HR once cross-functional ownership is established
• Recommend prioritization, timing, and resource requirements for expansion into new social platforms
• Bring platform knowledge and best practices to inform timing and approach for each new channel launch

Content and Social Media Manager

• Create engaging, platform-optimized content around breaking news, major storylines, and game coverage
• Watch CBS Sports programming to identify notable segments from our studio shows and podcasts, and turn them into content optimized for social platforms
• Lead live social coverage of college basketball and football games on CBS and CBS Sports Network
• Work closely with our marketing, communications, and production teams
• Work in studio with our talent to develop social concepts, shoot with them, and edit vertical video

Social Media Producer, College Sports

• Develop and manage a content calendar across platforms such as Instagram, Facebook, LinkedIn, and TikTok, balancing educational, promotional, and behind the scenes content
• Establish and protect a consistent brand voice, visual style, and posting cadence
• Turn technical restoration topics (water mitigation, fire and smoke damage, mold remediation, insurance claims) into content that builds trust with homeowners, adjusters, and property managers
• Capture and produce photo and video content on active job sites, in the office, and with our crews, including before and after transformations and team spotlights
• Create posts that show our team's personality and culture in a way that still reflects well on the business
• Monitor engagement, respond to comments and messages in a timely and on brand manner
• Track performance metrics and adjust strategy to support brand awareness and lead generation goals
• Work with leadership to align social content with sales, marketing, and recruiting priorities
• Use good judgment around timing and tone given the nature of our work

Social Media Manager – Brand Content Manager

Social Media Manager, Brand Content Manager

• Assist in managing and executing creative social media strategies across multiple platforms.
• Collaborate closely with the social media team to craft captivating content, from informative videos to eye-catching graphics.
• Stay on top of social media trends, analyze data, and contribute to engaging social media campaigns.
• Show off your talent for finding amazing user-generated content across platforms and engaging with followers.
• Foster a lively online community centered around weather discussions.

Social Media Intern, Fall 2026

• Own day-to-day publishing across Aravaipa Running's core social media accounts
• Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing
• Engage with the community by responding to comments, DMs, and tags in a timely and authentic way
• Monitor incoming messages for customer service needs and route them to the right person
• Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing
• Track performance and bring insights and recommendations to regular check-ins
• Shoot, edit, and publish short-form video optimized for each platform
• Capture photography at races and events for use across social, email, and other channels
• Write copy for posts, captions, and social-first content
• Maintain a consistent visual and tonal identity across all content
• Attend and produce social content at 16 race weekends throughout the year

• Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
• Develop channel-specific strategy that plays to each platform's strengths and audience
• Build a content calendar, publishing cadence, and engagement framework
• Build a system to transform one piece of content into multiple platform-native formats
• Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
• Produce or direct the production of short-form social content
• Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
• Build a social listening system that surfaces opportunities for brand participation
• Develop and maintain a response framework and community management guidelines
• Build a program that makes it easy for employees to amplify company content and create their own—with Descript as the tool, turning posts into living product demos
• Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation
• Own execution of Descript's executive social program—managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
• Build and maintain social content calendars per title in Airtable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
• Consistently refine and optimize content and formats based on social insights and evolving best practices
• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through the production and post-production process
• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity, and other areas
• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

Manager, Social Media

• Conceptualize and design visually impactful graphics packages for social media, studio shows, live events, and broadcast environments
• Develop story-driven visual content that enhances editorial narratives and deepens audience engagement
• Create high-quality static and motion graphics for major sports properties including NFL, NCAA, PGA, Champions League, and other CBS Sports programming
• Design and execute content for LED studio displays, virtual set elements, and in-show graphic integrations
• Collaborate closely with producers, creative directors, art directors, editors, and social media teams to translate sports stories into compelling visual experiences
• Rapidly develop creative concepts and execute designs under tight deadlines, often supporting live broadcasts and breaking news situations
• Maintain a high level of design excellence while managing multiple projects simultaneously
• Contribute innovative ideas that push the visual identity of CBS Sports forward across both broadcast and digital platforms
• Stay current on sports culture, design trends, social media best practices, and emerging technologies

Senior Social Media, Content Designer

• Assist the Social Media Manager in brainstorming, developing, and executing innovative social media campaigns and content calendars for multiple clients.
• Create, curate, and schedule engaging content (text, image, and video) across major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and others.
• Monitor and actively engage with client social media communities, responding to comments, reposts, messages, and mentions promptly and professionally while maintaining client brand voice.
• Utilize social media management and analytics tools (e.g., platform native insights, Hootsuite, Sprout Social, HubSpot) to track, measure, and analyze campaign performance and audience growth.
• Conduct continuous research on current social media trends, platform updates, best practices, and new industry innovations to inform strategy.
• Help optimize social media posts for maximum reach and effectiveness, including proper use of hashtags, geotags, and relevant keywords for search engine visibility.
• Assist with administrative tasks, including preparing detailed performance reports and maintaining client asset organization.

Social Media Assistant

• Own and evolve Midi’s social strategy
• Develop and execute Midi’s social media strategy across platforms, defining content pillars, audience engagement strategies, and channel priorities.
• Establish platform-specific approaches that balance brand consistency with native social behavior.
• Stay ahead of platform updates, emerging formats, and cultural trends to continuously evolve our approach.
• Identify opportunities to increase brand awareness, share of voice, and community engagement in women’s midlife health.
• Build social-first content and creative systems
• Own the social content calendar and oversee content development from concept through publishing.
• Create and refine workflows that enable consistent, high-quality, platform-native execution.
• Partner with creative, design, video, and external partners to bring social concepts to life.
• Develop content that educates, entertains, inspires conversation, and fuels word-of-mouth.
• Drive growth through analytics and experimentation
• Analyze channel performance, audience behavior, and cultural trends to optimize content strategy.
• Lead test-and-learn experiments across platforms, formats, and storytelling approaches.
• Translate social insights into actionable recommendations for marketing and brand teams.
• Build community and shape conversations
• Develop content and engagement strategies that deepen relationships with patients and prospective customers.
• Monitor social conversations and identify opportunities to participate in and lead cultural moments around women’s health.
• Partner with community, PR, and influencer teams to amplify meaningful moments and manage reactive opportunities.
• Use audience feedback to inform broader marketing and customer insights.

Senior Social Media Manager, Contract

• Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns
• Monitor the pulse of social and platform guideline updates
• Increase social media engagement and followers across platforms
• Active lead in social listening and community management
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes
• Partner with creative team in the creation of written and visual content
• Responsible for translating complex clinical treatments into digestible content
• Consistently produce strong hooks and generate original ideas
• Build brand community through strategic actions including giveaways and influencer relationships
• Support clinic teams through monthly office hours and social media onboarding training initiatives
• Monitor key performance indicators (KPIs) of social media marketing campaigns
• Monitor and analyze trends and competitor performance
• Collaborate with internal partners across teams
• Workflow Management: Responsible for auditing and optimizing internal content production pipeline

Social Media Brand & Content Manager – Beauty, Medical Aesthetics

• Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
• Set and track content goals aligned with client objectives (awareness, engagement, conversion)
• Communicate performance insights and next steps clearly to internal and external teams
• Anticipate client needs and proactively pitch new ideas, formats, and campaigns
• Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
• Ensure content feels social-first, timely, and tailored to each platform
• Collaborate closely with design, video, and influencer teams to bring ideas to life
• Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
• Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
• Post live during events, drops, or key cultural moments when applicable

• Lead the execution of a content strategy that is highly effective, rooted in brand objectives, and supports 360 campaigns. Success is measured by the strategy's alignment with brand goals and its impact on the growth of reach, engagement, and audience on social platforms.
• Collaborate with the Social Media team to plan and execute content-first social campaigns. Success involves building brand awareness, supporting product launches, and capitalizing on key cultural moments, with a focus on both storytelling and commerce-driven content.
• Ideate, evaluate and create content concepts, ensuring alignment with overall marketing strategies. Success is achieved through the production of high-quality in-house social content, including videos and photography, and the effective utilization of tactics such as paid boosting and livestreams to expand content reach.
• Stay up to date with industry trends and competitor activities to identify new opportunities and continually improve the brand's digital presence.
• Collaborate with cross-functional teams to ensure the integration of social initiatives with other marketing and brand initiatives.
• Manage and analyze social media and digital performance metrics, providing regular reports and recommendations for optimization.
• Work closely with creators and external creative partners as needed to execute content.
• Monitor and manage the brand's online reputation and respond to any social media or digital inquiries or concerns in a timely and professional manner.
• Stay informed of changes and updates to social media algorithms and adjust strategies accordingly.
• Continuously seek out innovative and creative ideas to enhance the brand's digital and social presence and drive engagement.
• Ensure all content and campaigns adhere to brand guidelines and meet legal and regulatory requirements.

Manager, Social Media Strategy – Community

• Contribute to House Beautiful's cross-platform social media strategy to grow audience engagement and brand reach across Facebook, Instagram, TikTok, and emerging platforms.
• Develop and maintain the social media content calendar while supporting promotional plans for editorial initiatives, features, and launches.
• Create, schedule, and publish compelling social content that aligns with House Beautiful's editorial voice, visual standards, and deadlines.
• Monitor platform performance, analyze engagement metrics, and share actionable insights to help optimize content strategy.
• Collaborate with editorial, art, commerce, and photo teams to develop creative, social-first storytelling initiatives.
• Identify emerging social trends, formats, and platform features, and recommend opportunities to keep House Beautiful's content fresh and competitive.
• Utilize social publishing and analytics tools, including TrueAnthem, Parse.ly, and Dash Hudson, to inform programming decisions and improve performance.

Temporary Assistant, Social Media Editor

• Plan, write, and publish organic social content across LinkedIn, X, Instagram, and Facebook, with an eye toward both brand storytelling and demand generation.
• Maintain and manage the social content calendar, ensuring consistent cadence, timely execution, and alignment with broader marketing campaigns and launches.
• Develop platform-specific content that reflects Smartsheet’s voice — clear, confident, and customer-centric — while adapting format and tone for each channel.
• Collaborate with Creative to brief and produce visual assets, video content, and copy that performs across formats.
• Track, analyze, and report on social performance metrics including engagement rate, reach, follower growth, and content-driven pipeline contribution.
• Use data to identify what’s working, surface insights to the team, and make informed recommendations on content strategy and channel investment.
• Monitor industry trends, competitor activity, and platform algorithm changes to keep Smartsheet’s social presence sharp and current.
• Support influencer relationship management, including coordination, content review, and performance tracking for a small portfolio of strategic influencer partnerships.
• Assist with social boosting efforts in coordination with the Paid Media team, helping amplify high-performing organic content when appropriate.
• Stay ahead of platform changes, algorithm shifts, and emerging social formats — proactively testing new content approaches and sharing findings with the team.
• Look for creative ways to leverage AI tools to improve content production, scheduling, and performance analysis, driving better efficiency across the channel.
• Monitor trends in B2B social, competitive brand presence, and creator culture to identify opportunities to increase Smartsheet’s visibility and relevance.
• Bring a test-and-learn mindset to the role — propose experiments, measure results, and iterate quickly.
• Partner with Campaign, Comms, Product Marketing, and Creative teams to align social content with campaign launches, product announcements, and company milestones.
• Support employee advocacy efforts and help activate internal voices to amplify Smartsheet’s social presence.
• Other duties as assigned.

• Write, create, curate, publish and manage content (image, video, written, and audio) on company social media platforms, ensuring brand consistency through tone, look, and feel.
• Develop and maintain social publishing editorial calendar aligned with brand, demand generation, product marketing, customer marketing, communications, and executive visibility initiatives.
• Adapt company messaging, thought leadership, and campaigns into compelling social content tailored for specific audiences and channels.
• Collaborate closely with internal and external teams to develop and implement social media components of integrated marketing campaigns, including a combination of organic, paid, and boosted tactics.
• Apply understanding of the sales process to support pipeline generation and ensure campaign tracking is in place to monitor attribution.
• Curate content for and administer employee social advocacy program.
• Partner with company leaders and subject matter experts to amplify thought leadership and support executive social media presence.
• Regularly measure, report on, and refine tactics based on KPIs such as reach, engagement, sentiment, follower growth, traffic, and conversions.
• Act as community manager across social channels, responding timely to public and private comments and questions.
• Maintain up-to-date, brand-aligned company profiles on social channels and consistently adhere to social media reputation management protocols.
• Administer social platform account security, passwords, and access in conjunction with marketing operations.
• Maintain knowledge of changing algorithms, platform capabilities, and content specifications across social channels to ensure all assets are optimized.
• Leverage social listening, competitive analysis, and performance benchmarking to identify industry, competitor, and customer trends, and recommend content opportunities, audience engagement tactics, and channel strategy improvements.
• Represent company and support media and analyst relations through online advocacy.
• Collaborate with internal teams to develop and maintain guidelines for employee social media use.
• Maintain familiarity with key product features and updates to clearly communicate competitive differentiation.
• Facilitate communication between internal teams and external agencies as needed.

Social Media Strategist

• Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
• Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
• Establish baseline KPIs and reporting structures to track growth and engagement.
• Manage the Pinterest strategy for New Dawn.
• Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
• Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
• Manage the Pinterest execution for New Dawn.
• Manage daily posting schedules across all priority platforms.
• Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
• Monitor analytics weekly to identify trending topics and adjust strategy accordingly.
• Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
• Maintain flexible, informal communication channels to ensure steady workflow.

Social Media Manager jobs in United States

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Social Media Advertising Specialist

Content and Social Media Manager

Social Media Producer, College Sports

Social Media Manager – Brand Content Manager

Social Media Manager, Brand Content Manager

Social Media Intern, Fall 2026

Social Media Manager

Social Media Manager

Manager, Social Media

Senior Social Media, Content Designer

Social Media Assistant

Senior Social Media Manager, Contract

Social Media Brand & Content Manager – Beauty, Medical Aesthetics

Social Media Manager

Social Media Manager

Manager, Social Media Strategy – Community

Temporary Assistant, Social Media Editor

Social Media Manager

Social Media Strategist

Social Media Generalist