Social Media Manager

Smartsheet

Social Media Manager growing Smartsheet's B2B presence on social media platforms. Collaborating with teams to execute content strategy and analyze performance metrics.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $92,500 - $126,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy and content creation, with a strong focus on B2B engagement and analytics. Proficient in leveraging social media management tools and AI technologies to enhance content performance and audience growth.

Highest-signal resume keywords

B2B Social Media ExperienceContent Strategy DevelopmentSocial Media Management ToolsAnalytical MindsetInfluencer Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Content CreationCopywritingData AnalysisAudience EngagementContent Performance Metrics

Soft Skills

Project ManagementAttention to DetailCollaboration

Tools & Technologies

HootsuiteSprout SocialBrandwatchSprinklrAI-Powered Content Tools

Industry Keywords

Demand GenerationBrand StorytellingSocial Content CalendarEmployee AdvocacySaaS Environment

About the role

Key responsibilities & impact

Plan, write, and publish organic social content across LinkedIn, X, Instagram, and Facebook, with an eye toward both brand storytelling and demand generation.
Maintain and manage the social content calendar, ensuring consistent cadence, timely execution, and alignment with broader marketing campaigns and launches.
Develop platform-specific content that reflects Smartsheet’s voice — clear, confident, and customer-centric — while adapting format and tone for each channel.
Collaborate with Creative to brief and produce visual assets, video content, and copy that performs across formats.
Track, analyze, and report on social performance metrics including engagement rate, reach, follower growth, and content-driven pipeline contribution.
Use data to identify what’s working, surface insights to the team, and make informed recommendations on content strategy and channel investment.
Monitor industry trends, competitor activity, and platform algorithm changes to keep Smartsheet’s social presence sharp and current.
Support influencer relationship management, including coordination, content review, and performance tracking for a small portfolio of strategic influencer partnerships.
Assist with social boosting efforts in coordination with the Paid Media team, helping amplify high-performing organic content when appropriate.
Stay ahead of platform changes, algorithm shifts, and emerging social formats — proactively testing new content approaches and sharing findings with the team.
Look for creative ways to leverage AI tools to improve content production, scheduling, and performance analysis, driving better efficiency across the channel.
Monitor trends in B2B social, competitive brand presence, and creator culture to identify opportunities to increase Smartsheet’s visibility and relevance.
Bring a test-and-learn mindset to the role — propose experiments, measure results, and iterate quickly.
Partner with Campaign, Comms, Product Marketing, and Creative teams to align social content with campaign launches, product announcements, and company milestones.
Support employee advocacy efforts and help activate internal voices to amplify Smartsheet’s social presence.
Other duties as assigned.

Requirements

What you’ll need

5+ years of social media experience in a B2B or SaaS environment, with a track record of growing and engaging audiences on LinkedIn and other major platforms.
Strong writing skills — you can produce clear, compelling copy quickly and adapt your voice to different formats, audiences, and channels.
Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, or similar), social listening platforms (Brandwatch, Sprinklr, or similar), and employee advocacy tools. Comfort with AI-powered content and productivity tools is a plus. Familiarity with Smartsheet or similar collaborative work management platforms is a bonus.
Analytical mindset with the ability to pull performance data, identify trends, and translate insights into actionable content decisions.
Experience working cross-functionally in a fast-paced marketing environment, with strong project management instincts and attention to detail.
Familiarity with influencer coordination and/or social boosting is a plus.
A genuine interest in AI, work management, or enterprise technology — and the ability to make complex topics feel accessible and human on social.

Benefits

Comp & perks

Employer subsidized medical/vision and dental coverage for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)