Senior Social Media Manager, Contract

Midi Health

Senior Social Media Manager leading social strategy and content for Midi's midlife health education platform. Driving engagement and community growth through innovative social media practices.

Posted 7/22/2026contractRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that drive brand awareness and community engagement, with a strong focus on content creation, analytics, and cross-functional collaboration.

Highest-signal resume keywords

Social Media StrategyContent CreationCommunity BuildingAnalytics and Data-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ExperienceContent DevelopmentPlatform-Native StorytellingAudience Engagement StrategiesPaid MediaDigital Consumer BehaviorSocial AnalyticsCreative ThinkingContent Calendar ManagementTest-and-Learn Experiments

Soft Skills

Excellent Writing SkillsStrong Creative InstinctsCollaboration SkillsAbility to InfluenceAdaptability

Industry Keywords

Women’s HealthBrand AwarenessCultural TrendsSocial PlatformsEmerging FormatsCommunity EngagementConsumer BrandHigh-Growth OrganizationSocial ConversationsInfluencer Partnerships

About the role

Key responsibilities & impact

Own and evolve Midi’s social strategy
Develop and execute Midi’s social media strategy across platforms, defining content pillars, audience engagement strategies, and channel priorities.
Establish platform-specific approaches that balance brand consistency with native social behavior.
Stay ahead of platform updates, emerging formats, and cultural trends to continuously evolve our approach.
Identify opportunities to increase brand awareness, share of voice, and community engagement in women’s midlife health.
Build social-first content and creative systems
Own the social content calendar and oversee content development from concept through publishing.
Create and refine workflows that enable consistent, high-quality, platform-native execution.
Partner with creative, design, video, and external partners to bring social concepts to life.
Develop content that educates, entertains, inspires conversation, and fuels word-of-mouth.
Drive growth through analytics and experimentation
Analyze channel performance, audience behavior, and cultural trends to optimize content strategy.
Lead test-and-learn experiments across platforms, formats, and storytelling approaches.
Translate social insights into actionable recommendations for marketing and brand teams.
Build community and shape conversations
Develop content and engagement strategies that deepen relationships with patients and prospective customers.
Monitor social conversations and identify opportunities to participate in and lead cultural moments around women’s health.
Partner with community, PR, and influencer teams to amplify meaningful moments and manage reactive opportunities.
Use audience feedback to inform broader marketing and customer insights.

Requirements

What you’ll need

7+ years of social media experience at a consumer brand, agency, or high-growth organization with demonstrated success growing audiences and driving engagement.
Proven experience building and scaling social presence across multiple platforms.
A portfolio showcasing social-first creative thinking, platform-native storytelling, and measurable results.
Strong understanding of social strategy, content creation, community building, paid media, analytics, and digital consumer behavior.
Ability to balance big-picture strategy with hands-on execution, including content development, production, and publishing.
Strong creative instincts with excellent writing and storytelling skills.
Deep knowledge of social platforms, emerging trends, algorithms, and online culture.
Strong analytical mindset with experience using data to inform creative decisions.
Excellent collaboration skills and the ability to influence cross-functional partners.
Ability to thrive in a fast-paced environment, manage multiple priorities, and adapt quickly.

Benefits

Comp & perks

At this time, Midi is unable to provide visa sponsorship
All Candidates must be authorized to work in the United States without current or future sponsorship needs.
Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.