Social Media Generalist

Apricot

Social Media Generalist developing and executing strategies across multiple platforms for Gimme Swag. Managing content creation, community engagement, and analytics monitoring for brand growth.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies across multiple platforms, with a strong focus on community engagement and content optimization. Proficient in analytics interpretation and video/photo editing to enhance brand presence and drive growth.

Highest-signal resume keywords

Social Media ManagementContent Calendar DevelopmentVideo/Photo EditingAnalytics InterpretationCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationKPI EstablishmentAlgorithm UnderstandingVideo EditingPhoto EditingContent IdeationAnalytics TrackingPlatform-Specific FormattingCommunity Management

Soft Skills

Strong Written CommunicationFeedback ProvisionInformal Communication

Tools & Technologies

CapCutAdobe SuiteCanvaAI Tools

Industry Keywords

Creator EconomyGamingLifestyleEngagementBrand Voice

About the role

Key responsibilities & impact

Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
Establish baseline KPIs and reporting structures to track growth and engagement.
Manage the Pinterest strategy for New Dawn.
Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
Manage the Pinterest execution for New Dawn.
Manage daily posting schedules across all priority platforms.
Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
Monitor analytics weekly to identify trending topics and adjust strategy accordingly.
Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
Maintain flexible, informal communication channels to ensure steady workflow.

Requirements

What you’ll need

3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.
Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord.
Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
Comfortable using AI tools for content ideation or workflow efficiency.
Ability to pull and interpret social media analytics data.
Strong written English skills (native or near-native fluency required).

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities