Social Media Advertising Specialist

Floowi Inc

Social Media Advertising Specialist organizing and optimizing paid advertising campaigns across multiple platforms. Focused on scaling performance and collaborating with creative teams for consumer brands.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in organizing and optimizing paid campaigns across Meta and TikTok, with a strong focus on maximizing ROAS and analyzing performance metrics. Proficient in collaborating with creative teams to develop high-performing ad assets and providing data-driven insights for continuous improvement.

Highest-signal resume keywords

Meta AdsTikTok AdsGoogle AnalyticsCampaign OptimizationA/B Testing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid MediaSocial Media AdvertisingPerformance AnalysisROAS MaximizationCPA MonitoringCTR OptimizationData-Driven InsightsAd Asset DevelopmentTrend AnalysisCompetitor Monitoring

Soft Skills

Analytical SkillsDetail-OrientedResults-DrivenOrganizationTime ManagementCommunication

Tools & Technologies

ShopifyAd Platform Dashboards

About the role

Key responsibilities & impact

Organize and optimize paid campaigns across Meta and TikTok
Develop strategies to scale campaigns and maximize ROAS
Monitor and optimize performance based on ROAS, CPA, CTR , and other key metrics
Run A/B tests across creatives, audiences, and landing pages
Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
Analyze campaign data using tools like Google Analytics and ad platforms
Provide clear, data-driven insights and recommendations to improve performance
Stay updated on platform changes, trends, and new opportunities
Monitor competitors and identify new strategies to stay competitive

Requirements

What you’ll need

2+ years of experience in social media advertising, or paid media
Strong experience with Meta Ads and TikTok Ads
Proficiency with Google Analytics, Shopify, and ad platform dashboards
Experience collaborating with creative teams on ad concepts and briefs
Highly analytical, detail-oriented, and results-driven
Strong organization, time management, and communication skills
Ability to adapt quickly and stay up to date with trends and new strategies

Benefits

Comp & perks

Full-time remote role in a fast-paced, performance-driven environment
Opportunity to work with innovative and growing consumer brands
High ownership and impact on campaign performance and growth
Collaborative team across creative, marketing, and analytics