Floowi Inc

Social Media Manager

• Organize and optimize paid campaigns across Meta and TikTok
• Develop strategies to scale campaigns and maximize ROAS
• Monitor and optimize performance based on ROAS, CPA, CTR , and other key metrics
• Run A/B tests across creatives, audiences, and landing pages
• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
• Analyze campaign data using tools like Google Analytics and ad platforms
• Provide clear, data-driven insights and recommendations to improve performance
• Stay updated on platform changes, trends, and new opportunities
• Monitor competitors and identify new strategies to stay competitive

Social Media Advertising Specialist

Data Analyst

• Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms
• Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines
• Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations
• Troubleshoot tracking issues and resolve data discrepancies across platforms
• Validate tracking accuracy before project handoff
• Collaborate with paid media and account management teams to ensure reliable campaign measurement

Marketing Data Analyst

Marketing

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations.
• Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction.
• Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making.
• Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours.
• Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing.
• Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

Lifecycle Marketing Strategist

Digital Analytics Specialist

• Collect, analyze, and interpret data from media platforms, web analytics tools, CRM systems, accounting platforms, and other business data sources.
• Build, maintain, and optimize reporting dashboards and data visualization solutions using platforms such as Tableau and Google Data Studio.
• Transform, blend, and visualize data using statistical methods and analytical tools to identify trends, outliers, and business opportunities.
• Write queries and code to connect, extract, and manage data across multiple platforms, databases, and data warehouses.
• Collaborate with cross-functional teams to translate business questions into actionable reports, dashboards, and recommendations.
• Monitor and improve data quality, collection processes, and reporting accuracy while supporting ad-hoc analytics projects and business requests.
• Communicate analytical findings and educate stakeholders on data relevance, performance metrics, and statistical significance.

Business Development Rep

• Conduct high‑volume outbound outreach via email, LinkedIn, phone, and other channels to identify and engage supply chain/logistics decision‑makers.
• Qualify inbound and outbound leads, understand customer pain points, and articulate how the company's logistics visibility and freight services address those needs.
• Set qualified meetings and demos with senior sales or leadership for deeper discovery and deal progression.
• Build and maintain a clean, organized pipeline in the CRM, tracking activity, outcomes, and next steps.
• Collaborate with sales leadership to refine messaging, ICP targeting, and outreach sequences.
• Support campaign and content alignment by providing feedback from front‑line prospect interactions.
• Monitor industry trends, competitor offerings, and market dynamics to inform outreach strategies and identify areas of strategic opportunity.

Business Development Representative

Email Marketing Manager

Email Marketing Strategist

Digital Marketing

• Manage the full lifecycle of assigned client projects, ensuring deliverables are completed on time, within scope, and aligned with approved strategies.
• Build and maintain project timelines, tasks, and dependencies using project management software such as Teamwork, ensuring progress and deadlines are consistently tracked.
• Coordinate cross-functional teams and assign responsibilities across departments to maintain project momentum and clarity of ownership.
• Monitor time tracking, task completion, and project scope to ensure projects remain within defined parameters and maintain accurate project records.
• Communicate project updates, milestones, and potential risks to internal stakeholders through regular status reporting and project meetings.
• Identify timeline risks, scope changes, or resource constraints early and escalate issues when needed to maintain project delivery and team capacity.

Social Media Advertising Specialist

Marketing Data Analyst

Lifecycle Marketing Strategist

Digital Analytics Specialist

Marketing Data Analyst

Business Development Representative

Email Marketing Strategist

Project Manager – Digital Marketing Agency