Floowi Inc

Email Marketing Manager

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations.
• Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction.
• Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making.
• Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours.
• Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing.
• Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

Email Marketing Strategist

Digital Marketing

• Manage the full lifecycle of assigned client projects, ensuring deliverables are completed on time, within scope, and aligned with approved strategies.
• Build and maintain project timelines, tasks, and dependencies using project management software such as Teamwork, ensuring progress and deadlines are consistently tracked.
• Coordinate cross-functional teams and assign responsibilities across departments to maintain project momentum and clarity of ownership.
• Monitor time tracking, task completion, and project scope to ensure projects remain within defined parameters and maintain accurate project records.
• Communicate project updates, milestones, and potential risks to internal stakeholders through regular status reporting and project meetings.
• Identify timeline risks, scope changes, or resource constraints early and escalate issues when needed to maintain project delivery and team capacity.

Project Manager – Digital Marketing Agency

Business Development Rep

• Qualify inbound leads to determine fit and move suitable prospects forward in the sales process.
• Conduct outbound outreach through phone calls, emails, and LinkedIn to generate new conversations.
• Reactivate previous leads who showed interest but have not scheduled or continued in the process.
• Follow up consistently with inbound and outbound prospects to help schedule discovery calls.
• Maintain and update CRM records to ensure lead information, activity, and follow-ups are accurate.
• Support the sales team by keeping pipeline activity organized and ensuring timely communication with prospects.

Junior Business Development Representative

Onboarding Specialist

• Lead and deliver structured onboarding training for new clients, ensuring they understand the platform setup, core workflows, and role-specific features.
• Design and refine training programs for different client personas, focusing on adoption and feature usage.
• Track training progress and adoption outcomes in HubSpot, proactively addressing any risks to client engagement.
• Collaborate with internal teams to maintain up-to-date training content, including recorded walkthroughs and guides.
• Identify opportunities for training program improvements based on adoption data and client feedback.

Client Onboarding Specialist

Appointment Setter

• Execute daily outreach across platforms such as LinkedIn, Instagram, Facebook, YouTube, email, and direct messaging channels to generate practitioner conversations and interview opportunities.
• Manage outreach follow-ups, scheduling, confirmations, and interview coordination to maintain a consistent interview pipeline.
• Drive growth of the free directory membership funnel and support the conversion of qualified practitioners into paid editorial memberships.
• Maintain accurate pipeline stages, outreach activity, follow-up schedules, and reporting within CRM systems.
• Support audience and platform growth initiatives across Instagram, Facebook, LinkedIn, YouTube, and email marketing channels.
• Track interviews and partnerships throughout the full content lifecycle, from scheduling through publication and promotional stages.
• Participate in video calls and professional outreach conversations with practitioners, practice managers, and executive assistants.

Appointment Setter, Outreach Specialist

• Execute 100 daily outreach efforts across email, Instagram, LinkedIn, and secondary platforms (Facebook, TikTok, Pinterest) using a documented weekly penetration plan.
• Drive qualified prospects to claim their free Beauty Seek Directory page.
• Ensure listings are completed and submitted as the first step in the editorial conversion path.
• Convert conversations into recorded interviews.
• Manage scheduling, confirmations, and attendance to meet weekly interview completion targets.
• Re-engage interview guests and qualified prospects to sell editorial membership packages, including single reports and premium packages.
• Maintain clean pipeline stages, follow-up schedules, and activity reporting across outreach, interviews, and closed editorial memberships.

Customer Success Manager

• Manage and optimize HubSpot portals for multiple client accounts and internal operations, ensuring platform performance and usability.
• Build and maintain workflows, automations, sequences, and lead nurturing campaigns across Marketing and Sales Hubs.
• Configure and maintain CRM elements including deal pipelines, playbooks, forecasting tools, and lifecycle stages.
• Develop reports, dashboards, and attribution models to track performance, ROI, and marketing-sales alignment.
• Implement integrations with third-party tools and maintain data hygiene through segmentation, deduplication, and data management processes.
• Conduct portal audits, identify improvement opportunities, and provide strategic recommendations to optimize platform usage and performance.

HubSpot Specialist, CRM – Marketing

• Qualify inbound leads to ensure they are suitable for the sales process.
• Reactivate leads that have shown previous interest but have not scheduled a call.
• Follow up with leads who have entered data but have not scheduled or continued through the sales process.
• Use phone calls and emails to ensure leads schedule discovery calls.
• Maintain and update the CRM to ensure all lead information is accurate and up-to-date.

Appointment Setter, B2B

Video Editor

• Manage the full video production pipeline from raw recordings to final published content, ensuring structured and high-quality outputs.
• Review transcripts, identify key insights, and build production-ready scripts with clear structure, timestamps, and content flow.
• Edit videos with a focus on pacing, clarity, and retention, including strong openings, clean transitions, and on-screen text.
• Create and finalize content packaging elements such as titles, thumbnails, and descriptions aligned with performance goals.
• Publish and schedule content across platforms like YouTube and Instagram, ensuring consistency and readiness for launch.
• Track performance metrics such as views, click-through rates, and retention, and apply insights to continuously improve future content.

Customer Retention Specialist

• Own the production of retention initiatives by project-managing, building, and scheduling email campaigns and automated flows in the ESP
• Maintain monthly content calendars, write error-free on-brand copy, and run thorough QA across logic and assets
• Coordinate with design to translate briefs into on-time campaign deliverables
• Partner with account/strategy to support Email & SMS services, contribute to revenue-oriented retention plans, and assist with reporting
• Create segmentation and workflow structures that keep programs accurate, discoverable, and performance-ready.

Email Marketing, Retention Specialist

Performance Marketing

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to drive performance and results.
• Conduct keyword research, audience targeting, and campaign structuring aligned with client goals.
• Monitor budgets, bidding strategies, and performance metrics such as CPA, CTR, and conversions.
• Analyze campaign performance and implement ongoing optimizations based on data insights.
• Support campaign execution across additional platforms such as LinkedIn Ads when needed.
• Collaborate with internal teams to ensure campaigns align with broader marketing strategies.

Performance Marketing Specialist

• Conduct outbound calls to a provided list of approximately 1,000 contacts to inquire about potential interest in selling jewelry, coins, or collectibles.
• Engage in B2C conversations with a focus on building rapport and trust, particularly with older individuals.
• Communicate clearly and at a steady, easy-to-understand pace to ensure effective interactions.
• Accurately document call outcomes and relevant information in the system.
• Continuously work through assigned contact lists and transition to new lists as they are provided.

Appointment Setter, B2C

Marketing

• Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms
• Develop strategies to scale campaigns and maximize ROAS
• Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics
• Run A/B tests across creatives, audiences, and landing pages
• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
• Analyze campaign data using tools like Google Analytics and ad platforms
• Provide clear, data-driven insights and recommendations to improve performance
• Stay updated on platform changes, trends, and new opportunities
• Monitor competitors and identify new strategies to stay competitive

Media Buyer

• Support and implement paid search strategies aligned with client goals and industry verticals.
• Conduct keyword research and competitor analysis to identify high-performing search opportunities.
• Write ad copy for search and display campaigns that is aligned with brand guidelines and designed to drive clicks and conversions.
• Build and launch campaigns across Google Ads, Microsoft Ads, and other platforms, including Shopping, Local Services, Performance Max, and YouTube Ads.
• Monitor budgets, bidding strategies, and pacing to maximize ROI and meet performance goals.
• Implement and manage conversion tracking through Google Tag Manager, Google Ads, and GA4.
• Analyze campaign performance and make ongoing optimizations to ad copy, keywords, targeting, and bidding.
• Prepare performance reports and provide actionable recommendations based on data insights.
• Stay current on platform updates and best practices across major PPC channels.