Digital Analytics Specialist

Floowi Inc

Digital Analytics Specialist supporting implementation and optimization of conversion tracking across various client accounts. Working with a leading performance marketing agency to drive analytics excellence and accurate attribution.

Posted 7/13/2026part-timeRemote • 💃 Anywhere in Latin AmericaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in implementing and troubleshooting conversion tracking across major advertising platforms, with a strong focus on Google Tag Manager and CRM integrations. Capable of ensuring accurate campaign measurement through detailed analysis and collaboration with cross-functional teams.

Highest-signal resume keywords

Conversion Tracking ImplementationGoogle Tag Manager ProficiencyCRM Integration ExperienceAnalytical Problem-Solving SkillsWorkflow Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion TrackingGoogle Tag ManagerCRM IntegrationsAPI Data PipelinesData ValidationTroubleshootingCustom TriggersVariablesConsent ModeLead Tracking

Soft Skills

Attention to DetailIndependent WorkCollaboration

Tools & Technologies

Google AdsMetaLinkedInMicrosoft AdsHubSpotZapier

Industry Keywords

Paid Media PlatformsCampaign MeasurementData Discrepancies

About the role

Key responsibilities & impact

Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms
Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines
Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations
Troubleshoot tracking issues and resolve data discrepancies across platforms
Validate tracking accuracy before project handoff
Collaborate with paid media and account management teams to ensure reliable campaign measurement

Requirements

What you’ll need

Proven experience implementing and troubleshooting conversion tracking across major advertising platforms
Hands-on experience with offline conversion tracking, including CRM-to-ad-platform integrations
Strong proficiency with Google Tag Manager (GTM), including custom triggers, variables, and Consent Mode
Experience integrating HubSpot with advertising platforms for lead tracking and attribution
Experience using workflow automation tools such as Zapier (or similar)
Strong analytical and problem-solving skills with excellent attention to detail
Ability to work independently and manage multiple client implementations

Benefits

Comp & perks

100% remote freelance opportunity
Flexible part-time schedule
Opportunity to work with a leading performance marketing agency
Collaboration with experienced paid media and analytics teams
Exposure to a variety of client accounts and advertising platforms