Lifecycle Marketing Strategist

Floowi Inc

Lifecycle Marketing Strategist at Floowi, managing lifecycle marketing for DTC brands with a focus on growth strategies. Remote role available in LATAM only.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing strategy and client relationship management, with a strong focus on data analysis and actionable insights. Proven ability to mentor teams and oversee campaign execution while ensuring brand alignment and technical excellence.

Highest-signal resume keywords

Lifecycle Marketing StrategyClient Relationship ManagementEmail Marketing ToolsData Analysis and ReportingTeam Mentoring and Coaching

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingData AnalysisCampaign ExecutionPerformance ReportingSegmentationExperimentationLoyalty ProgramsReferralsSubscriptions

Soft Skills

Analytical ThinkingClient CommunicationStrategic Guidance

Tools & Technologies

KlaviyoBraze

Industry Keywords

DTC ClientsEnterprise AccountsScope ManagementUtilization Monitoring

About the role

Key responsibilities & impact

Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations.
Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction.
Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making.
Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours.
Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing.
Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

Requirements

What you’ll need

Proven experience in lifecycle marketing strategy and client advisory for enterprise or large-scale DTC accounts.
Strong expertise in email and lifecycle marketing tools such as Klaviyo or Braze, including segmentation, experimentation, loyalty, referrals, and subscriptions.
Demonstrated experience in client relationship management, including leading calls, presenting insights, and managing escalations.
Ability to mentor, coach, and provide strategic guidance to internal teams.
Strong analytical thinking, reporting skills, and proficiency in translating complex data into actionable strategies.

Benefits

Comp & perks

Competitive salary in USD
Remote-first flexibility. Work from anywhere.
PTO and paid U.S. holidays