Social Media Manager – Brand Content Manager

Paul Davis Canada

Social Media & Brand Content Manager developing cohesive content strategies for a restoration provider. Engaging audiences through social media while reflecting the company’s values and expertise.

Posted 7/24/2026full-timePasadena • California • 🇺🇸 United StatesJuniorMid-Level💰 $28 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing social media content across platforms, with a focus on brand voice, visual consistency, and audience engagement. Proficient in photography and video production, along with the ability to analyze performance metrics to drive brand awareness and lead generation.

Highest-signal resume keywords

Social Media ManagementContent CreationPhotography and Video SkillsAnalytics Tools ProficiencyBrand Voice Consistency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content Calendar DevelopmentVideo EditingCopywritingPerformance Metrics TrackingVisual Consistency

Soft Skills

Self-MotivatedOrganizational SkillsInterpersonal Communication

Tools & Technologies

Meta Business SuiteHootsuiteSprout SocialLaterCanva

Industry Keywords

ConstructionHome ServicesInsuranceWater MitigationMold Remediation

About the role

Key responsibilities & impact

Develop and manage a content calendar across platforms such as Instagram, Facebook, LinkedIn, and TikTok, balancing educational, promotional, and behind the scenes content
Establish and protect a consistent brand voice, visual style, and posting cadence
Turn technical restoration topics (water mitigation, fire and smoke damage, mold remediation, insurance claims) into content that builds trust with homeowners, adjusters, and property managers
Capture and produce photo and video content on active job sites, in the office, and with our crews, including before and after transformations and team spotlights
Create posts that show our team's personality and culture in a way that still reflects well on the business
Monitor engagement, respond to comments and messages in a timely and on brand manner
Track performance metrics and adjust strategy to support brand awareness and lead generation goals
Work with leadership to align social content with sales, marketing, and recruiting priorities
Use good judgment around timing and tone given the nature of our work

Requirements

What you’ll need

2 or more years managing social media accounts for a business, preferably in construction, home services, insurance, or a related trade
A track record of growing an account's following and engagement, with examples or a portfolio you can share
Strong photography and video skills, including basic editing (Canva, CapCut, or Adobe Express)
Ability to write both professional and casual copy, and to know which one a post calls for
Comfort with scheduling and analytics tools such as Meta Business Suite, Hootsuite, Sprout Social, or Later
A sharp eye for visual consistency across a feed
Self motivated and organized, able to plan content weeks in advance while staying flexible
Genuine comfort talking with crew members and clients on site to gather stories and footage

Benefits

Comp & perks

Free uniforms
Health insurance
Paid time off
Vision insurance
401(k)
Competitive salary
Dental insurance
Flexible schedule