Social Media Manager

• Own and manage the organic content calendar across Instagram and Facebook
• Guide caption writing and creative assets while ensuring all content reflects the founder’s educational voice and brand standards
• Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
• Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
• Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
• Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
• Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
• Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
• Propose paid social creative concepts and audience ideas informed by organic performance data
• Monitor and report on paid social performance within platforms; surface insights to the DTC Manager
• Ensure paid social creative is aligned with organic brand voice and content standards
• Maintain and apply the founder’s educational voice across all social content
• Coordinate with the founder and creative team for periodic content shoots as founder-led content programming develops
• Support planning for future live sessions and long-form founder content as this programming is built out
• Help identify content opportunities that strengthen the founder’s authority, credibility, and audience engagement
• Manage community interactions in accordance with company policies and regulatory requirements
• Escalate customer service issues, product complaints, medical questions, adverse events, and sensitive inquiries to the appropriate internal teams
• Ensure all social media content complies with applicable FDA, FTC, platform, and company guidelines
• Maintain brand-safe community management practices across all social channels
• Track and report on key organic metrics, including follower growth, engagement rate, reach, impressions, content output volume, and community response metrics
• Monitor paid social performance and consolidate reporting for DTC Manager review
• Use data to identify which content formats, topics, and cadences are driving results
• Deliver a recurring social performance summary to the Director of Strategy
• Provide recommendations based on performance data, audience behavior, and emerging platform trends
• Establish scalable workflows, content planning processes, reporting frameworks, and community management standards
• Help evaluate and implement social media management, scheduling, listening, and reporting tools as needed
• Build documentation and best practices that support future team growth and channel expansion
• Partner with the DTC & Performance Marketing Manager on paid social strategy, creative briefing, and performance reporting
• Pull from the internal creative team’s asset library; brief and direct new asset production as needed
• Loop into the Customer Care team for insights on common customer questions, feedback themes, and community sentiment to inform content
• Build and scale the company's founder-led digital education platform by establishing YouTube and other video channels as primary destinations for expert health education and audience engagement.
• Lead setup and launch of TikTok organic presence and support evaluation of TikTok Shop in coordination with the DTC & Performance Marketing Manager
• Build a Reddit presence through organic community participation — engaging in relevant subreddits and positioning the brand as a trusted educational voice without overt promotion
• Support LinkedIn employer brand presence in partnership with HR once cross-functional ownership is established
• Recommend prioritization, timing, and resource requirements for expansion into new social platforms
• Bring platform knowledge and best practices to inform timing and approach for each new channel launch

Content and Social Media Manager

• Develop, manage and optimize a comprehensive weekly/monthly content calendar aligned with organizational priorities, campaigns, events and timely education news
• Create high-quality, original content (posts, captions, threads, video scripts, graphics briefs, etc.) that drives engagement, donations, scholarship applications and advocacy
• Manage and grow ACE’s main organizational accounts: X (@ACEscholarships), Facebook, Instagram, YouTube and LinkedIn
• Build and manage the CEO’s professional social presence (primarily LinkedIn and X, with support on others) to establish him as a leading voice on school choice, education policy and opportunity for low-income families
• Draft thought-leadership posts, video messages, and interview recaps; develop and coordinate ghostwriting and approval processes
• Attend key events for in-person appearances alongside the CEO to provide real-time social media coverage; ghostwrite and post live updates, threads, stories, captions, videos and highlights on behalf of him, amplifying speaker messages, scholar stories, donor impact and thought leadership
• Coordinate with organizational partners on key campaigns for aligned messaging across channels
• Provide active daily monitoring, timely responses and community engagement across all channels (including evenings/weekends during peak periods or events)
• Develop and execute social media plans for major events (annual luncheons, policy briefings, scholar celebrations, conferences, Women’s Luncheon, National School Choice Week activities, etc.), including live coverage, real-time posting, post-event amplification and reporting
• Schedule and publish all content using social management tools (e.g., Sprout Social, Hootsuite or similar)
• Coordinate closely with organizational partners, state teams, development, scholarship programs and external PR/communications vendors
• Track performance metrics, analyze insights and deliver regular reports and recommendations to leadership on engagement, growth and ROI
• Ensure all content complies with nonprofit best practices, brand guidelines and platform policies
• Some travel may be required from time to time to accompany the CEO on key events/speaking engagements, to capture content/post real-time

• Own and manage Crunchbase’s day-to-day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms
• Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations
• Create platform-native content including written posts, short-form videos, carousels, clips, and data-driven visual content
• Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts
• Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers
• Monitor platform trends, audience behavior, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth
• Analyze content performance, engagement metrics, and competitive activity to continuously optimize strategy and execution
• Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums
• Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement
• Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives
• Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities
• Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders
• Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions
• Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations
• Experiment with new content formats, emerging platforms, and AI-powered discovery experiences to expand audience reach and engagement
• Partner cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities
• Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement

Senior Manager, Social Media – Community

• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest
• Write ad copy and brief the creative team on winning ad concepts
• Set up pixel tracking, conversion events, and attribution correctly
• Optimize campaigns daily for CPA, CTR, and ROAS
• Conduct audience testing — lookalikes, interest targeting, retargeting
• Run creative A/B tests to find winning angles
• Report weekly on spend efficiency and recommendations for scaling or cutting

Social Media Ads Manager

• Owns business-unit organic social execution, including content calendars, scheduling, and publishing cadence across approved platforms.
• Writes, edits, and adapts social copy using approved messaging and content standards.
• Coordinates review and approval workflows to ensure compliance with internal standards.
• Aligns social posts to campaign milestones, landing pages, and conversion goals in partnership with campaign managers.
• Maintains global social governance, including naming conventions, UTM use for trackable links, asset control, and platform best practices.
• Monitors and reports on performance, including reach, engagement, clicks, and video views, and contributes recommendations for improvement.
• Supports regional execution by sharing templates, recommended copy, and content packages for localization.

Social Media Specialist – Advanced Surgical

• Join our team as a Social Media Intern
• Gain real-world experience building a brand, creating content, and showcasing athletes
• Get hands-on experience in content creation & video editing
• Develop social media strategy
• Highlight athletes and storytelling
• Work on brand growth & marketing
• Collaborate with a growing sports performance facility
• Receive mentorship and access to events

Social Media Intern

• Moderating and responding to comments across our clients' social channels using their unique brand voice.
• Writing thoughtful, engaging content to spark conversations and drive engagement.
• Ensuring online communities are safe, respectful, and aligned with client guidelines.
• Escalating issues, insights, or trends to the internal team when needed.
• Becoming a true extension of our clients’ brands - understanding their strategy, tone, and audience.

Social Media Content Specialist, English, German

• Develop and implement social media strategies aligned with business and marketing goals
• Oversee content strategy, sales promotion, and community engagement
• Collaborate closely with operations, sales teams, clients, and referral partners

Social Media Manager II

• Moderate and respond to comments across client social channels using their unique brand voice
• Write thoughtful, engaging content to spark conversations and drive engagement
• Help maintain online communities that are safe, respectful, and aligned with client guidelines
• Escalate issues, insights, or trends to the internal team when needed
• Build a strong understanding of client brands, including their strategy, tone, and audience

Social Media Content Specialist – Bilingual French/English

• Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
• Developing a strong understanding of client goals and objectives, target audiences, and business drivers
• Translating market research, performance data, and industry trends/best practices into meaningful insights and strategic recommendations for B2B/B2C lead generation, demand generation, and brand-building digital marketing programs
• Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency
• Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
• Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, copywriters etc.) for more complex projects
• Collaborating effectively with marketing, public relations, and creative services colleagues
• Measuring and analyzing campaign performance and leveraging insights for campaign optimization
• Managing projects from inception through execution, mapping steps, aligning resources, and elevating roadblocks as necessary to ensure on-strategy, on-time, on-budget delivery
• Confidently presenting digital marketing plans and progress updates to clients
• Lending digital marketing expertise and creative ideas to new business brainstorms and pitch planning
• Mentoring early-career digital marketing teammates
• Provide strategic counsel and technical guidance to colleagues and clients.

Digital and Social Media Marketing Manager

• Be a hands-on creator of social media content, including posts, polls, native carousels, short-form video, multi-image posts, PDFs, infographics, and other high-performing social content. You bring a strong command of what formats drive engagement on each platform.
• Engage and grow our customer and partner community on social platforms.
• Identify emerging trends and opportunities, driving social-first pilots and experimenting with new content types and the latest social media innovations.
• Contribute to and execute against an overarching social media strategy, including always-on content, community engagement, influencer programs, and associated creative.
• Create and publish monthly content calendars in addition to bi-monthly planning, featuring input from different teams to ensure content is strategic and data-driven.
• Drive social campaigns, programs, and marketing initiatives, including a robust macro/micro-influencer program (including industry-specific, key media, analysts, investors, peers, and partners) to align with product launches and relevant trends/news.
• Drive internal comms social sharing to bring fresh content to the organization.
• Execute and report on integrated brand campaigns, working cross-functionally with various departments and GTM teams to translate brand campaign objectives into social-first content.
• Collaborate with the inbound demand generation and paid social team to create and deliver innovative, best-in-class organic social campaigns.
• Analyze social media performance, share meaningful insights, and actively suggest new ways to improve engagement across all platforms and emerging outlets.
• Maintain a deep understanding of social media metrics, data analysis, and key learnings as they relate to industry benchmarks and best practices.

Social Media Content Creator

• Serve as the Society’s social media subject matter expert
• Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs)
• Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals
• Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work
• Lead the research, strategy and execution of expansion into new social media platforms
• Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement
• Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide
• Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
• Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans
• Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts
• Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact
• Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms
• Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society’s efforts as appropriate
• Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts
• Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members.

Director, Social Media

• Develop a proactive social media content calendar based on overarching content strategy, key themes, and audience understanding
• Write engaging copy designed for each platform and refine existing content to fit social media platforms’ unique parameters and considerations
• Monitor news and trends within and outside of the industry and state, and take advantage of opportunities
• Take the lead on drafting and refining posts and social media-related content from internal stakeholders on a reactive basis as necessary
• Manage advertising campaigns across social media platforms, including monitoring, in-platform adjustments, maintenance and reporting
• Manage inbound and outbound customer, prospect, and stakeholder outreach on social media
• Monitor, gather, analyze, and report on relevant data on social media accounts and social media efforts on a consistent basis
• Stay up to date with the latest social media landscape shifts, tools, and algorithm updates
• Day-to-day coordination of influencer partnerships
• Stay connected to integrated Connect for Health Colorado communications campaigns and contribute ideas for delivery of important messages in a social media-friendly way
• Track feedback trends from service conversations and public engagement to be shared with departments throughout the organization
• Create and refine social media processes
• Provide input on social media strategies and policies
• Participate in stakeholder meetings to support coordinated messaging and engagement
• Perform other duties as needed in support of departmental and organizational priorities

• Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
• Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
• Generate creative scripting and storyboarding to produce high-value content.
• Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
• Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
• Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
• Manage our content calendar and post to social channels daily.
• Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
• Stay up to date on changes, trends, and best practices across social media platforms.
• Identify opportunities to engage with potential customers.
• Drive organic engagement and traffic to our marketing website.
• Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
• Monitor all social channels and respond appropriately to customer feedback.
• Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
• Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
• Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
• Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
• Work closely with other members of the marketing team to bring stories and experiences to life.
• Coach and mentor junior team members who are actively involved in social media as part of their role.

Social Media Manager jobs in Colorado

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Content and Social Media Manager

Social Media Manager

Senior Manager, Social Media – Community

Social Media Ads Manager

Social Media Ads Manager

Social Media Specialist – Advanced Surgical

Social Media Intern

Social Media Content Specialist, English, German

Social Media Manager II

Social Media Content Specialist – Bilingual French/English

Digital and Social Media Marketing Manager

Social Media Content Creator

Director, Social Media

Social Media Manager

Social Media Manager