Social Media Manager

Alliance For School Choice

Social Media Manager developing content strategy for education nonprofit ACE Scholarships. Managing social channels and enhancing CEO's thought leadership in education policy and school choice.

Posted 7/17/2026full-timeDenver • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, content creation, and audience engagement across multiple platforms, with a strong focus on nonprofit and education sectors. Proven ability to develop strategic content calendars, manage executive thought leadership, and analyze performance metrics to drive organizational goals.

Highest-signal resume keywords

Social Media ManagementContent CreationProject ManagementAudience GrowthThought Leadership Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentWritingVideo Content CreationPerformance Metrics AnalysisEvent Coverage

Soft Skills

Community EngagementStrategic ThinkingCollaborationCommunication

Tools & Technologies

Sprout SocialHootsuiteMicrosoft Office SuiteSharepointTeams

Industry Keywords

NonprofitEducation PolicyAdvocacyK-12Social Media Platforms

About the role

Key responsibilities & impact

Develop, manage and optimize a comprehensive weekly/monthly content calendar aligned with organizational priorities, campaigns, events and timely education news
Create high-quality, original content (posts, captions, threads, video scripts, graphics briefs, etc.) that drives engagement, donations, scholarship applications and advocacy
Manage and grow ACE’s main organizational accounts: X (@ACEscholarships), Facebook, Instagram, YouTube and LinkedIn
Build and manage the CEO’s professional social presence (primarily LinkedIn and X, with support on others) to establish him as a leading voice on school choice, education policy and opportunity for low-income families
Draft thought-leadership posts, video messages, and interview recaps; develop and coordinate ghostwriting and approval processes
Attend key events for in-person appearances alongside the CEO to provide real-time social media coverage; ghostwrite and post live updates, threads, stories, captions, videos and highlights on behalf of him, amplifying speaker messages, scholar stories, donor impact and thought leadership
Coordinate with organizational partners on key campaigns for aligned messaging across channels
Provide active daily monitoring, timely responses and community engagement across all channels (including evenings/weekends during peak periods or events)
Develop and execute social media plans for major events (annual luncheons, policy briefings, scholar celebrations, conferences, Women’s Luncheon, National School Choice Week activities, etc.), including live coverage, real-time posting, post-event amplification and reporting
Schedule and publish all content using social management tools (e.g., Sprout Social, Hootsuite or similar)
Coordinate closely with organizational partners, state teams, development, scholarship programs and external PR/communications vendors
Track performance metrics, analyze insights and deliver regular reports and recommendations to leadership on engagement, growth and ROI
Ensure all content complies with nonprofit best practices, brand guidelines and platform policies
Some travel may be required from time to time to accompany the CEO on key events/speaking engagements, to capture content/post real-time

Requirements

What you’ll need

5+ years of progressive social media management experience , preferably in nonprofit, education, advocacy or political/issue-based organizations
Strong journalistic or professional writing background with a proven portfolio of compelling, story-driven content (writing samples or portfolio required)
Demonstrated success managing multiple platforms (X, Facebook, Instagram, YouTube, LinkedIn) and growing audiences organically.
Strong alignment with ACE’s mission, values, and founding principles.
Experience building and managing executive/CEO thought-leadership channels
Experience managing multiple channels and content development and output during live events
Excellent project management skills and comfort operating at a manager level with ability to own strategy while executing at a high volume
Bachelor’s degree in journalism, Communications, English, Marketing, other related fields, or equivalent working experience
Experience with video content creation/editing and YouTube channel management (preferred, but not required)
Knowledge of education policy and current events in K-12 space (preferred, but not required)
Experience working in a national or multi-state organization (preferred, but not required)
Technical aptitude and experience with platforms like Microsoft Office Suite (Sharepoint, Teams), all social platforms (LinkedIn, Facebook, Instagram, X), Sprout, and MarTech Project Management platforms.

Benefits

Comp & perks

Medical Insurance (with generous employer contribution)
Dental Insurance (with generous employer contribution)
Vision Insurance
Voluntary Life Insurance
HSA, FSA, Limited FSA, and Dependent Care FSA pre-tax spending accounts
Employee Assistance Program (EAP)
Free, Employer-paid Short-term, Long-term, and AD&D insurance.
401(k) with 6% employer match with immediate vesting
Monthly cellphone stipend
Scholarships for employee’s whose children are actively enrolled in a K-12 private school ($3,500/child, up to $10,500/year).
On-site amenities in Colorado Home Office
Employer paid parking (in-office)
Gym, café, and building security (in-office)
In office coffee, snack bar, and walking treadmill (in-office)