Alliance For School Choice

Social Media Manager

• Develop, manage and optimize a comprehensive weekly/monthly content calendar aligned with organizational priorities, campaigns, events and timely education news
• Create high-quality, original content (posts, captions, threads, video scripts, graphics briefs, etc.) that drives engagement, donations, scholarship applications and advocacy
• Manage and grow ACE’s main organizational accounts: X (@ACEscholarships), Facebook, Instagram, YouTube and LinkedIn
• Build and manage the CEO’s professional social presence (primarily LinkedIn and X, with support on others) to establish him as a leading voice on school choice, education policy and opportunity for low-income families
• Draft thought-leadership posts, video messages, and interview recaps; develop and coordinate ghostwriting and approval processes
• Attend key events for in-person appearances alongside the CEO to provide real-time social media coverage; ghostwrite and post live updates, threads, stories, captions, videos and highlights on behalf of him, amplifying speaker messages, scholar stories, donor impact and thought leadership
• Coordinate with organizational partners on key campaigns for aligned messaging across channels
• Provide active daily monitoring, timely responses and community engagement across all channels (including evenings/weekends during peak periods or events)
• Develop and execute social media plans for major events (annual luncheons, policy briefings, scholar celebrations, conferences, Women’s Luncheon, National School Choice Week activities, etc.), including live coverage, real-time posting, post-event amplification and reporting
• Schedule and publish all content using social management tools (e.g., Sprout Social, Hootsuite or similar)
• Coordinate closely with organizational partners, state teams, development, scholarship programs and external PR/communications vendors
• Track performance metrics, analyze insights and deliver regular reports and recommendations to leadership on engagement, growth and ROI
• Ensure all content complies with nonprofit best practices, brand guidelines and platform policies
• Some travel may be required from time to time to accompany the CEO on key events/speaking engagements, to capture content/post real-time

General

• Track state and federal legislation impacting K–12 education choice programs
• Manage state-specific SGO eligibility requirements, including initial qualification, annual renewals, and ongoing compliance with applicable state and federal regulations
• Interpret statutory and regulatory changes and summarize implications for ACE
• Maintain internal resources on program eligibility and compliance requirements
• Identify policy trends and communicate updates to leadership
• Support organizational readiness for new or updated programs
• Translate legislative requirements into operational considerations
• Assist internal teams in understanding program rules and compliance expectations
• Maintain awareness of broader education policy developments
• Prepare policy summaries, memos, and briefing materials
• Organize research in accessible formats for internal teams

Social Media Manager

Education Policy Advisor