Senior Manager, Social Media – Community

Crunchbase

Senior Manager, Social Media & Community at Crunchbase, responsible for social media strategy, content creation, and online community management. Overseeing engagement and brand presence across key platforms.

Posted 7/11/2026full-timeRemote • California, Colorado, Florida, Illinois, Maine, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and manage Crunchbase’s day-to-day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms
Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations
Create platform-native content including written posts, short-form videos, carousels, clips, and data-driven visual content
Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts
Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers
Monitor platform trends, audience behavior, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth
Analyze content performance, engagement metrics, and competitive activity to continuously optimize strategy and execution
Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums
Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement
Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives
Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities
Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders
Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions
Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations
Experiment with new content formats, emerging platforms, and AI-powered discovery experiences to expand audience reach and engagement
Partner cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities
Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement

Requirements

What you’ll need

Strong understanding of social media strategy, platform behavior, and audience engagement best practices across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit
Excellent editorial judgment and ability to create intelligent, engaging, and platform-native content
Strong written and verbal communication skills with the ability to adapt tone and messaging across audiences and channels
Hands-on experience with video production, editing, and content creation tools, including AI-powered creative tools
Strong understanding of online communities, audience behavior, and reputation management strategies
Ability to identify trends, emerging narratives, and audience opportunities quickly and translate them into compelling content and engagement strategies
Strong analytical skills with experience interpreting performance metrics, engagement trends, and competitive insights
Ability to balance strategic planning with hands-on execution in a fast-paced environment
Strong collaboration and stakeholder management skills across cross-functional teams
Comfortable operating independently, taking creative risks, and iterating quickly based on performance and feedback
Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred
5+ years of experience in social media, community management, content marketing, or related roles
Proven portfolio of content personally created across multiple platforms, demonstrating audience engagement and strong editorial instincts
Experience managing brand presence and audience engagement across multiple social and community platforms
Experience with video editing, short-form content production, and visual storytelling preferred
Experience in B2B technology, SaaS, fintech, or data-driven brands preferred
Experience with G2, Capterra, or similar review and reputation management platforms preferred
Familiarity with social media management and analytics platforms such as Sprout Social, Hootsuite, or similar tools preferred

Benefits

Comp & perks

Competitive compensation and equity — rewarding you for your contributions and ownership mindset
Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
Continuous learning support through generous reimbursement for professional development and skills growth
401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
Wellness resources — including a monthly stipend to support physical and mental health
Work-from-home enablement — internet stipend and home office setup allowance
Charitable giving match through our Town Hall awards and community impact initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Video ProductionContent MarketingEditorial JudgmentVisual StorytellingTrend Identification

Soft Skills

Written CommunicationVerbal CommunicationCollaborationStakeholder ManagementCreative Risk-Taking