Social Media Manager

Connect for Health Colorado

Social Media Manager managing content across social media platforms for Connect for Health Colorado. Engaging audiences and handling marketing communications in the health insurance sector.

Posted 6/2/2026full-timeRemote • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $79,310 - $99,910 per yearWebsite

About the role

Key responsibilities & impact

Develop a proactive social media content calendar based on overarching content strategy, key themes, and audience understanding
Write engaging copy designed for each platform and refine existing content to fit social media platforms’ unique parameters and considerations
Monitor news and trends within and outside of the industry and state, and take advantage of opportunities
Take the lead on drafting and refining posts and social media-related content from internal stakeholders on a reactive basis as necessary
Manage advertising campaigns across social media platforms, including monitoring, in-platform adjustments, maintenance and reporting
Manage inbound and outbound customer, prospect, and stakeholder outreach on social media
Monitor, gather, analyze, and report on relevant data on social media accounts and social media efforts on a consistent basis
Stay up to date with the latest social media landscape shifts, tools, and algorithm updates
Day-to-day coordination of influencer partnerships
Stay connected to integrated Connect for Health Colorado communications campaigns and contribute ideas for delivery of important messages in a social media-friendly way
Track feedback trends from service conversations and public engagement to be shared with departments throughout the organization
Create and refine social media processes
Provide input on social media strategies and policies
Participate in stakeholder meetings to support coordinated messaging and engagement
Perform other duties as needed in support of departmental and organizational priorities

Requirements

What you’ll need

Colorado resident
Bachelor’s degree in marketing, journalism, public relations, communications, or a related field
3–5 years of experience in marketing, public relations, communications, or related field
Experience managing or working with social media platforms preferred
Ability to craft compelling, concise text for social media posts
Ability to edit and refine content to be usable and engaging across various social platforms
Aptitude for interpreting data and applying it to strategies and execution
Strong project management capabilities and instincts
Ability to translate complex information (policy, technical, regulatory) into clear, accurate, customer-friendly language
Skilled at managing multiple projects simultaneously, including intake prioritization, timeline tracking, and coordinating with cross-functional teams
Comfortable working under pressure and adapting quickly when priorities shift
Experience collaborating with diverse internal stakeholders
Ability to edit video content to be usable and engaging across various social platforms is preferred but not required
Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required
Bilingual skills (Spanish) are strongly preferred but not required
Experience using social media-focused (e.g., Sprout Social, Hootsuite) or other monitoring/reporting/scheduling platforms (e.g., Brand watch) preferred but not required.

Benefits

Comp & perks

Employees are offered a robust benefits package
May elect from various offerings to tailor a package best suited to their individual needs
Eligible to participate in the organization’s 403(b) plan
Paid time off
Short- and long-term disability
Life insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcopywritingcontent editingdata analysisproject managementvideo editingadvertising campaign managementcontent strategy developmentinfluencer partnership coordinationcustomer engagement

Soft Skills

communicationadaptabilitycollaborationtime managementproblem-solvingattention to detailcreativitystrategic thinkingmultitaskingstakeholder engagement